COMMERCIAL PHOTOGRAPHY | BASIC

DUTA ALAMSYAH
2018
ABOUT. AWARDS.
Duta Alamsyah is a Surabaya, Jakarta, Bali and Melbourne based photographer. He is also • Bronze for the ‘Creative Award’ by Asia Travel and Tourism
listed as an alumni of Bachelor of Arts in Photography at RMIT University – Australia.
Award | 2009
• Silver Award in the Landscape Category for the Australian
From a young age Duta Alamsyah has shown a strong interest for the arts and architecture, an
Professional Photography Awards by AIPP | 2011
interest that was developed into a passion during his childhood in Sheffield, England. It wasn’t • Silver Award in the Fine Art Category for the Australian
long before Duta channeled this passion into the craft of photography and from this point he
Professional Photography Awards by AIPP | 2012
pursued his interest in architectural and fine art photography, utilising his education in this • Silver Award in the Illustrative Category for the Australian
field to guide his images. His preferred specialties are Architectural – Interior and Exterior,
Professional Photography Awards by AIPP | 2012
Travel and Lifestyle. • Overall Best Student 2012 | Diploma Photoimaging – RMIT
University | 2012
Duta was listed as a retoucher at two of the biggest studios in Melbourne, contributor in travel • High Achievement in Professional Sphere | Kallman Festal
photography with INK publishing Singapore, and has also frequented work with inflight
Award - RMIT BA Photography | 2014
magazines.

In addition to this he has also produced advertising material in conjunction with hotels,
restaurants, and state-owned enterprises (BUMN). Both in his personal and published works
Duta has strived to achieve a high level of quality and professionalism, the result of this can be
seen in the awards he has received.
I SHOOT
FOR A LIVING
PHOTOGRAPHY CAREER.
2006 - RECENT
 2008-
INK PUBLISHING 2009
SKAWAN 2009 - 2011
2012-
URBAN ANGLES 2013
2013 - 2014 ONE20 STUDIO
2014 - 2015OGILVY AUSTRALIA
2015 - RECENT
CLIENTS.
WHAT IS COMMERCIAL PHOTOGRAPHY?
WEDDING & PORTRAIT (FAMILY, BABY, ETC)
PHOTOGRAPHY
=
COMMERCIAL PHOTOGRAPHY?
WHY??
OR

WTF??
 TYPE OF BUSINESS

B
U
C
U
S S
S T
I O
N M
E E
S R

(PERSONAL USAGE)
 THAT’S WHERE YOU AS THE
PHOTOGRAPHER (THE BUSINESS) ARE
CREATING SOMETHING THAT GOES
DIRECTLY TO THE CUSTOMER WITHOUT
ANYTHING IN BETWEEN.
 EDITORIAL
PHOTOGRAPHY
=
COMMERCIAL PHOTOGRAPHY?
EDITORIAL TELLS, COMMERCIAL SELLS.
EDITORIAL IMAGES ARE USUALLY
MEANT TO ACCOMPANY TEXT AND
CAN COVER A WIDE RANGE OF
SUBJECTS.
MOSTLY SEEN OR USED ON
NEWSPAPERS AND MAGAZINES.
EDITORIAL USED TO ILLUSTRATE
A STORY, ARTICLE, TEXT OR AN
IDEA WITHIN THE CONTEXT OF A
MAGAZINE MORE THAN TRYING
TO SELL A SPECIFIC PRODUCT.
 SO WHAT IS
COMMERCIAL PHOTOGRAPHY?
 TYPE OF BUSINESS

B
U
B
U
S S
S S
I I
N N
E E
S S

(COMMERCIAL /
PROMOTION USE)
 COMMERCIAL
PHOTOGRAPHY
IS ANYTHING THAT HAS THE ABILITY
TO SELL SOMETHING.
MEANING TAKING PHOTO FOR
COMMERCIAL USE.
YOU AS THE PHOTOGRAPHER ARE
CREATING B TO B TYPE OF SERVICE.
IT VARIES FROM BRAND TO BRAND
AND CLIENT TO CLIENT. AND BY
COMMERCIAL MEANS FOR BUSINESS,
SALES, AND FOR MONEY.
COMMERCIAL PHOTOGRAPHY IS
OFTEN ASSOCIATED WITH
ADVERTISEMENTS, SALES PITCHES,
PRODUCT PLACEMENTS AS WELL AS
MERCHANDISING.
 STYLE
WHEN IT COMES TO STYLE, COMMERCIAL CLIENTS COULD
BE LOOKING FOR ANYTHING THAT REPRESENTS THEIR
COMPANY OR BRAND (PRODUCT).
WETHER IT’S CLEAN AND NATURAL, STYLISED AND
POLISHED, OR EVEN RAW AND GRITTY.
STYLE IS DETERMINED BY THAT COMPANY’S BRAND AND
HOW THEY INTEND TO USE THE PHOTO.
THE CLIENT ALWAYS HIRE A PHOTOGRAPHER WHO CAN
CREATE A MOOD THAT SELLS THEIR PRODUCT .
 USAGE
• PRINT AD / BILLBOARD
• BROCHURES
• WEBSITE MATERIAL
• SOCIAL MEDIA CONTENT
• PROFILE BOOK
• CATALOGUE
PHOTOGRAPHY JOB

PHOTOGRAPHER

MAKE UP ARTIST

DIGITAL OPERATOR

PHOTOGRAPHIC ASSISTANT

TIME KEEPER

MODEL / OBJECT

ART DIRECTOR

DIGITAL RETOUCHER

RUNNER

STYLIST / WARDROBE
 HOW TO GET YOURSELF NOTICED

• MAKE A CLIENT LIST

• PHONE CALL THEM TO MAKE AN APPOINTMENT
• NETWORKING
• C A N VA S S I N G ( D O O R T O D O O R S E L L I N G )
• S TAY A C T I V E T O AT T E N D C O M PA N I E S E V E N T S , N O T P H O T O G R A P H Y E V E N T S
• B E P U N C T U A L , E S P E C I A L LY D E A D L I N E S
• L E A R N F R O M T H E PA S T
• BE PERSISTENT
• BUILD A GOOD TEAM
• BE A GOOD LISTENER
• D O Y O U R J O B W E L L I N F R O N T O F Y O U R C L I E N T.
• G E T A N P H O T O G R A P H Y A S S I S T I N G J O B P R O F E S S I O N A L LY
THANK YOU