I will be exploring how reality shows

and other media texts affect the

growth of dance.

I intend to show this documentary in

an exciting and fun way. As dance is
known to be fun and entertaining.

I also intend to show dance

performances from people who
haven·t danced before, which again will
be amusing.
I will looking at dance shows, to explore
how dance forms were known to be race
or age specific, and how these dance
forms have blown throughout the UK
and are now performed by everyone.
Ropic: Rhe topic that I have chosen to
take into production is about dance.

Angle: Rhe angle or area I will be

looking at is the influence and impact
that the media has had on dance, since
dance reality shows have started.
YOUR OPINION!

Unique Selling Point: Rhe unique

selling point of this topic is that as far
as I know, a documentary has not
been produced that has focused on
this sort of topic or angle. BE
SPECIFIC!
ïow have dance reality shows or programmes I will be doing this by
had an effect on dance as a whole? showing archive footage on
how , for example, Ballroom
re different dance forms actually race or age dancing was really performed
by white and elderly people.
specific? nd now because of dance
shows like ¶Strictly Come
Race specific dance forms have now spread Dancing·, Ballroom dance is
throughout the UK. Is this a good thing? performed by everyone.

ïere I will be
interviewing different
dance instructors and
asking for their opinion
on this debate.

I will be producing a vox pops segments

here, and asking people from different age
groups if they think that this fact is a good
thing.
h

  


Rhe documentary I have decided to take into production, will contain many different
elements such as:
 Interviews
 Vox pops
 A segment where volunteers will dance
 An unusual sign in and sign off
 Music related to dance
 Graphics to introduce interviewers and segments
 Archive footage of people dancing (Strictly Come Dancing)

Who will you need to interview/what actors will you need to execute your idea?
For this documentary I will need professionals such as dance instructors and dancers to
ask them whether they feel that different dance forms are actually race and age specific.
Other people I may need are volunteers who can participate to dance.


 


  

ïere I will be showing the audience some archive
footage of different dance reality shows. I will also have a voice
over explaining I am are trying to explore how reality shows and
other media texts affect the growth of dance.

  Introduction to the show (in London or a busy

town). Presenter will introduce the topic which is the media
influence on the growth of dance.

 ïere the presenter will be interviewing a dance

instructor in a dance studio, to find out what their opinion is on
the media influence on the growth of dance.

  ïere I will be interviewing a doctor or a

physiotherapist, about the benefits of dance as a exercise. Rhis
interview will be done in the doctors office or around the clinic.


ïere the presenter will vox pop different people
asking them, if it·s a good thing that different dance forms from
different cultures are spreading throughout the UK . Rhis segment
will be filmed in Central London.

ïere I will show the audience the presenter traveling to a dance studio in London
to interview another dance instructor to find out whether they feel different dance forms are
race and age specific or how media has influenced the dance industry and why.

ïere I will get a group of people from different ethnicities to participate in a

small dance routine and then ask them what they though of it. I may get a group of people who
do not dance at all, or get a group of people who dance to a particular form and make them
dance to a dance form they are not aware of.


  ïere the presenter will present the audience with facts and figures about
different dance forms in the UK.


ïere the presenter will interview a professional dancer and talk to them about
what they think about the media impact of the growth of dance and whether it·s a good thing or
not. ïere I will also be shows small clips of the dancer actually dancing. Rhis will be filmed in
dance studio in London.

 ïere I will be asking people whether they dance or not, and then I will ask them
to show us a dance move of their choice. Rhis will be filmed in Central London, i.e. Oxford
Street.

 ïere the presenter will sign off and sum up the documentary.
 Age
Rhe age group for this documentary is going to be from ages 16 ² 24. Rhis has
been specified for us in the brief, so the reason why I think this age group matches
my age documentary's topic and angle, is because the media influence on the
growth of dance, is something that the younger generation are mostly interested in.
Rhis idea will appeal to the target audience because, I think the age group matches
my documentary topic is because younger people in this age range are seen in clubs
and such dance classes.
Gender
Rhe gender of this documentary is aimed towards both males and females.
Even though this topic is quite female dominated, I will be trying my best to
make sure that the people I interview or vox pop are a mixture of both
genders, males and females. Rhis has been specified in the brief that was
given to me, however the reason why I think this gender has been chosen
for us is because, even though people think dance is aimed towards females,
nowadays males are also very interested in dance, as seen in reality dance
shows such as Strictly Come Dancing.
Location
Rhe location that the target audience will be situated is in the United Kingdom.
Rhis location has been specified for us in the brief. Rhe reason why I think this
target audience location matches my idea, is because the reality shows I will be
talking about are located in and around the UK. I think that my idea will appeal to
the people in the UK, simply because the reality shows I will be discussing are in
the UK and this way they can relate to them, as they most probably must have
watched them.
 Education/Employment/Socio Economic Group
Rhe employment of the target audience will mostly be
something like part time worker looking at the age
range that was given to us in the brief. Rhe reason why
I have chosen this sort of employment for this target
audience is because 16-18 people are usually studying
in college or school, so a part time job would be most
appropriate for this age group. Rhe education for this
target audience will most probably be in school, sixth
form, college or university, again looking at the age
range given. Rhe socio economic group of this target
audience would probably be in the A to E category.
My idea will appeal to this target audience because the
Interests
sort of language style I will be using, will be informal
Rhe interests and hobbies the target audience will be
and direct so that it can relate to them.
fascinated by are activities such as:
Disposable Income (Spending Power)  Different genres of music
Rhe target audience·s disposable income or spending power, will be from  Dancing
the range of £5 to £30 or more (per week). Rhe reason why I have chosen  Exercising
this spending power range is based from the questionnaire analysis I had  Staying healthy and fit
done recently, the participants had identified that their disposable income  Socialising
was around £5 to £30 or more (per week). My idea will appeal to people  Watching RV programmes
who have a spending power of 5 to £30 or more (per week) because the  Watching documentaries
dance forms I will be referring about will cost them round about this
much to participate or watch.
 Ethnicity
Rhe ethnicity has been
specified for us in the brief.
Rhe ethnicity that has been
identified is that this
documentary should be
directed and aimed towards all
ethnicities and races. Rhe
reason why I think that this
has been chosen for us is
because they wouldn·t want
this documentary aimed
towards one race, as it could
offend or ¶bore· other people
from different ethnicities. My
idea will appeal to the target
audience from different
ethnicities, because this
idea/topic isn·t directed
towards a specific race, its
directed towards everyone.
People who dance and people
who don·t dance.
Existing Media Consumption
When looking at existing media consumption,
and what the target audience consume, I think
that the target audience would watch dance
programmes such as Britain's Got Ralent,
Strictly Come Dancing, Dancing With the Stars
and Got to Dance. Rhe reason why I have
chosen these sorts of media consumptions, is
because these dance programmes are the kinds
I will be mentioning in my documentary and
also these are the sorts of answer I had
received from my questionnaires. My idea will
appeal to the target audience because the dance
shows they consume are the dance shows I will
include in my documentary, from this the
audience can relate to the documentary.
Niche or Mainstream?
Rhis section has been specified for
us in the brief. When looking at
mainstream or niche, we have been
told that the target audience have to
aim the documentary to a
mainstream . Rhe reason why I think
that we have been told to target our
documentary towards a mainstream
audience is so that the documentary
is aimed towards everyone and not
just a particular race, age group or
gender. My idea will appeal to the
mainstream target audience because,
the idea of the documentary is not
aimed towards one specific target
audience (excluding the age group),
the documentary allows people from
all genders, all ethnicities and all
socioeconomic groups to relate to
the documentary.
What did you set out to find out?
 What the mainstream target
audience think about my topic and
angle.
 Ro get a stronger background on
my target audience·s opinion.
What is it examining content or
audience?
 I was examining the audience
sections.
 Because I was trying to get a
better background on the target
audience·s judgement on my idea.
Why was the method (or type of research) best
suited for finding the information you were
looking for?
 Rhe method I had used was best suited for
this research.
 As it allowed the viewer to see who I am
focusing on and what age and gender they
are.
 It also illustrations what sorts of reaction
they have when explaining the idea to them.
Was it primary or secondary?
 Rhis piece of research was definitely
primary.
 Rhe reason why is because I had
entirely focused on my own idea that I
had created my self.
Was it qualitative or quantitative and why?
 Rhis research, I feel was both
qualitative and quantitative .
 Rhe reason why I feel this, is because
the people involved in the focus group
answered the questions in a long
explanation and in one word.
Rhree Key Findings: ïow has the research
1. Rhe mainstream target audience are helped develop your
interested in this idea. documentary?
2. Rhey felt that this idea can be target  It has helped me get to
towards everyone- people from all ages know and understand
and genders. what the target
3. Rhe people involved in the focus audience liked and
groups thought that the experts and disliked about my idea.
professionals I should use should be  It also helped me
highly involved in the topic I have understand whether it
taken into production. related to them or not.
What did you set out to find out? Was it primary or secondary?
 What the key conventions were in  Rhis piece of research was definitely
contents of the two primary.
documentaries.  Rhe reason why is because I was
 Ro get a better background on the analysing the texts on my own, I hadn·t
key conventions of a documentary analysed someone else's textual analysis.
related to my idea.
What is it examining content or Was it qualitative or quantitative and why?
audience?  Rhis research, I feel was qualitative.
 I was examining the content  Rhe reason why I feel this, is because I
sections. had analysed the textual analysis in
 As I was exploring and analysing much detail.
the key conventions of the ïow has the research
documentaries. helped develop your
Rhree Key Findings:
documentary?
1. Rhe key conventions of a
Why was the method (or type of research) best  It has gain more
documentary.
suited for finding the information you were understanding in what
2. Rhe different features that can help
looking for? different conventions I
make my documentary more valid and
 Rhe method I had used was best suited for should include in my
stronger.
this research. documentary.
 As I was able to analyse the documentaries  And it has taught me
in great detail . how I can relate to the
 I think that there was no other way to target audience, via the
analyse these documentaries, as there was a documentary.
lot to analyse in those texts,.
What did you set out to find out?
 What the target audiences were
interested in.
 Whether the content of this idea
suited their hobbies and interests.
What is it examining content or
audience?
 I was examining the audience
section.
 As I was examining about the
target audience and their interests.
Also whether they were interested
or involved with dance.
Why was the method (or type of research) best
suited for finding the information you were
looking for?
 I think that this method was best suited for
this research.
 As this research had to be filled
out/completed by volunteered participants.
 And the research required the myself to
ask both closed and open questions, and a
questionnaire was the only way to execute
this task given.
Was it primary or secondary?
 Rhis piece of research was definitely
primary.
 Rhe reason why is because I created and
produced this questionnaire on my own,
and also collected the answers on my
own as well.
Was it qualitative or quantitative and why?
 Rhis research, I feel was both
qualitative and quantitative.
 Rhe reason why I feel this, is because
ïow has the research
this questionnaire required closed helped develop your
questions which means I would receive documentary?
quantitative answers and open  Rhis research has
questions which results as qualitative helped me understand
responses. my target audience a
Rhree Key Findings: little more.
1. I found out what my target audience are  And it has also helped
interested in. me realise that my idea
2. I also found out whether they are and content does relate
interested in dance. to the target audience.
3. And whether the reality shows shown on
RV nowadays are watched by people their
age.
What did you set out to find out? Was it primary or secondary?
 Was to find out what the main content is  Rhis piece of research was definitely
of the three ideas. primary.
 Answer the five questions I set for myself  Rhe reason why this research is primary is
and to expand on the three ideas. because I had produced it my self,
rather then analysing someone else·s.
What is it examining content or audience?
 I was examining the content section. Was it qualitative or quantitative and why?

ecause I was expanding on the
 Rhis research, I feel was both
1.
 ance
content of the three chosen ideas. qualitative and quantitative.
 Rhe reason why I feel this is because
2. xercise How has the research
this content research contained
3. Healthy ating
sections where I had to answer a helped develop your
question in paragraphs and then also documentary?
Why was the method (or type of research) best  Rhis research has
find facts ad figures for that questions
suited for finding the information you were or idea. helped me with the
looking for? content section of my
 I think that this method was best suited for Rhree Key Findings: current idea. It has
this research. 1. I found out the different dance forms helped me find out
 As the questions in this research had to be available to learn in the UK. different facts ad
answered in great detail. 2. I also found out the benefit of dance. figures about dance
 And also this research also required 3. And what gender in the UK enjoy dance and I can use this
presentation skills, to make it look attractive as a art form. information in my
(images, links and videos). documentary.
What equipment will you need for the production?
 Camera ² a camera will be used to film or shoot the documentary
in different locations.
 Rape ² this equipment will be used to record the documentary.
 Dolly ² this equipment will be used in case I have a scene or
segment that requires the camera movement to track or follow a
person.
 Mono-Pod ² a mono-pod will be used in case I will be filming in
a dangerous or busy location.
 Rripod ² this equipment will be used in case the scene or segment
is static.
 Rode Microphone ² this rode microphone will be used just in
case I will be filming in a noise pollution area (external).
 Wired Microphone ² this microphone will be used for interviews.
 Batteries ² this will be used in the camera, when filming.
What crew member will you need?
 Camera Operator ² this crew member will be in
charge of the camera and will have to focus on
all the sections/ segments ² (angles and shots)
 Sound Operator ² this crew member will be in
charge of sorting out the sound when filming,
for example; holding the rode microphone.
 Editor ² the editor will be the main person who
edits the final documentary piece.
 Voice Over Artist ² the voice over artist is the
person who will provide my documentary will
their voice, probably on cutaways and archive
footage.
 Presenter ² the presenter is the person who will
host the documentary show.

What equipment will you need for the post production? Who will they be?
 Computer ² I will be using this equipment to edit the  Camera Operator ² Puja (Me)
documentary.  Sound Operator ² Nayab Rana
 iMovie ² I will be using this software to edit the documentary.  Editor ² Puja (Me) Plus Back
 Voice Over Artist ² Mr Ups
Phillipson/Anjali
 Presenter ² Daisy Nisbet/Bhavik
Doshi
Who will appear in your feature (actors/interviewees)?
ü People for vox pops - In my documentary I will be
using people for the public to produce my vox
pops.
ü Dance Instructors - I will also be interviewing
dance instructors, who are involved in modern
dance forms such as; salsa, ballroom and hip
hop/street.
ü - Shaan (Latin Dance Academy)
Do you have access to these location(s)?
Yes Access to Locations
What props/costumes will you need?
No costumes or props needed
Will you use archive footage?
ü Strictly Come Dancing and Go Ro Dance.
Where will you find it?
ü You Rube or on the BBC website.

ü Doctor (Physiotherapist) - Another person I am

planning to interview is a doctor, preferably a
physiotherapist ² as they are specialists of the body
and body movement.

Where will you find them?

 I have contacted them and the reply is still
pending.

Where will your feature be shot?

 Oxford Street
 ïoneys Dance Academy (London)
 Latin Dance Academy (London)
 Royal Dance Academy (London)
 Chadwell ïeath Foundation School (Dance Studio)

 


  
 
!
OFCOM is an agency that "
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OFCOM
regulates the content of all regulation has an impact on # Rhis OFCOM regulation
television and radio my product as now that I has an impact on my product
programmes in the UK. have knowledge about this because now that I am aware
OFCOM functions the regulation, that before of the regulations set by the
OFCOM Broadcasting making any payments to OFCOM, about dealing with
Code, which involves rules contributors or other contributors, I know that
and regulations that cover sources, I have to receive before making the product
the standards in acceptance from the about topic that is ¶serious· or
programmes, sponsorship broadcaster, before I go ¶in the news·, I would have
and fairness and privacy. ahead and make payments. get acceptance from the
commissioning editor.
BBC Rhe BBC editorial guidelines 
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# I think 


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are enforced to a that this rule can have an


- Rhis can have an
programme, to make sure
that the program makers do
not include anything
inappropriate, that can affect
the public in anyway.
impact on my product impact my product because
because now that I know now I know that my angle has
that the truth has to be to fair and show the diversity
exposed to the audience I of different opinions. For
will not attempt to use fake example, I shouldn·t show only
people in my production. one side of the story about I
should show both negative and
positive sides.
G

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Rhe Media Law regulates $
 # Rhis can have "

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#
different rules and
regulations that help
program makers follow the
guidelines. Rhe rules and
regulation that are imposed
are all rules that can be
counted as a criminal
offence, for example;
defamation, privacy and
confidence and copyrights.
an impact on my product
because now that I have
comprehended that there
could be substantial fines
filed against me, I have to
make certain that before I
use or publish copyrights or
trademarks, they have to be
cleared to use within
programs, and I also would
have to make sure that I
receive a form of a license
agreement from the
copyright owner, that I have
permission to use any
copyrights or trademarks.
Rhis can affect my product
positively because now that I
have acknowledged what the
consequences can be
obtained against the person
involved in this action, I can
now be careful when
interviewing experts and
other people, as I now know
that I have to receive some
sort of consent or
permission before I
broadcast or publish my
documentary to the public.
 ïow are they competing for the same target audience?
Rhis dance RV programmes is aired on Sky1. the reason why I feel that this show is
competing for the same target audience as mine is because this show , executes
performers and dancers that are in the same age range as my documentary (16-24).
Another reason why I feel this show is similar to my documentary is because the television
show is aimed towards people who live in London and also this show is based in the UK.

ïow will your documentary be different/unique/compete for a more niche audience to

theirs?
My documentary will be different to Everything Pineapple Studios, as this show in more of
a talent competition, where judges or dance instructors give their opinion to performer
about their performance. Whereas, my documentary really just looks at the media aspect of
dance, and how these reality shows have had an impact on the growth of dance.
 ïow are they competing for the same target audience?
Rhis dance RV programmes is also aired on Sky1. I think that the first reason why I think
this dance show is competing for the same target audience is because, of the judges this
dance reality show is using. What I mean by the judges used in the dance show, is that the
judges shown on the show are in the similar age group, for example the winner of Britain's
Got Ralent, Diversity·s leader is in the judges panel, and his age is 22 years, which means he
is in the target audience age range, therefore relates to the audience watching/participating.

ïow will your documentary be different/unique/compete for a more niche audience to

theirs?
My documentary will be different to Got Ro Dance because my product is a documentary
and Got Ro Dance is a talent competition where the judges seek for a dancers/performers
who are very talented in the field of dance. My documentary is going to be informing,
educating and entertaining the audience by giving them information about how reality
shows have had an impact on the growth of dance over the past years.
 ïow are they competing for the same target audience?
Rhis dance RV programme is aired on BBC One. Rhe first reason why I feel that this
dance RV programme is competing for the same target audience is because this show
involves many contestants that are in the same target audience age range. Another reason
how this text is competing for the same target audience is that it is again based in the UK,
where similarly, my documentary·s target audience is based in.

ïow will your documentary be different/unique/compete for a more niche audience to

theirs?
My documentary will be different to So You Rhink You Can Dance, because as I have said
before the format of my documentary and the format of So You Rhink You Can Dance
are completely different. As my documentary is a documentary based on information,
entertaining and educating. And So You think You Can Dance is a dance competition
where judges look for high standard dance acts.
ï   
 
 
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In my documentary I have a budget of £5,000. Rhis will be spent of various equipment and payments/fees.
Rhe main equipment/payment/fees the budget will be spent on are:

1) Camera ² Rhe amount that will be spent on the camera will be approximately £600. Rhis equipment is
essential for the product as it will be used for the filming/shooting.
2) Apple Mac - Rhe amount that will be spent on the Apple Mac will be approximately £594. Rhis
equipment is important for the product as it will be used to edit the uncut documentary.
3) Location (ïAD) - Rhe amount that will be spent on the location will be approximately £400. Rhis
location is quite important to the production as this is where most of the filming may happen.
4) Crew (Camera Operator) - Rhe amount that will be spent on the Apple Mac will be approximately £300.
Rhis is again quite important to the product as I will need help operating the camera.
5) Crew (Sound Recordist) - Rhe amount that will be spent on the Apple Mac will be approximately £250.
Rhis is also quite important to the product as I will need help recording sound.



    



 
All the equipment/locations/crew members are very important to the documentary and would provide
good value for money, as these necessities will make my documentary more look professional in terms of
editing, production and content. Change opinions«help community«impact on channel
ï 
  
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My product enable to
educate the audience in
many ways