How To Increase

Sales Of Mom &

Pop Stores?
190102085 Ananya Jain
190103010 Aditi Agarwal
190101101 Sanchit Gulati
190101108 Shivansh Dubey Presented by – NerdFighters
190102017 Gopal Kamath
Empathy: Stakeholder Interaction
Interviews: Focus areas
• Convenience?
• Quality? Interviews with 1st year and 2nd
• Variety? year students
• Payment?
• Quantity?
• Delivery? Interviews with Low income
and middle-income group

Interviews with shopkeepers

Initial Research
Key Insights

Likes to be in control at
24x7 availability
every step

Lack of Variety Need for personal

relationships

Unavailability of discounts
Long Queues and high pricing
Problem Statement
Define: The Problem

People prefer online as well as departmental shopping experience due to:

Availability of Time Constraints Lowest prices Variety in products

Online payments
Ideation: Key Ideas

Day & Night Home

Possibility of return and Delivery
exchange

Common Online Platform No minimum order requirement

for home delivery

Huge discounts and

deals
Stores maintaining a database
of regular customers to keep a
regular supply of their
Availability of easy credit preferred products
facility
Initial Prototype
The Initial App
The Customer Journey
Business Model Canvas
Feedback
POSITIVE
• Availability of substitutes
• All Payment options
• Option to select delivery time
• Credit facility through apps like
LazyPay
• What are the delivery options
available?
• What if I am dissatisfied with the
product received?
• What if I am not available at home
when the delivery comes?
QUESTIONS
CONSTRUCTIVE CRITICISM
• Losing the personal touch
• Confusion in operating the
app
• Return and exchange not
available
• Facility to video call the store
for virtual first- hand
experience
• Customer care service and
chat option
• Feedback by customer on
completion of transaction
IDEAS
Post Feedback App

• User- Friendly
Interface

• Best Prices

• Easy Return
Post Feedback App

• Chat-Bot Support

• Resolves queries instantly

• Customer Care

Link for the App:

https://sanchitgulati90.wixsite.com/apnakirana
THANK YOU!