CONSUMER & CONTRACTOR INFLUENCE
Target religious sentiments
in advertisements
The common space found in
all Indian homes are
temples/worship rooms/
‘puja’ racks and cabinets,
irrespective of diversified
culture. Not every Indian
family especially in a flat
style setup can afford to
designate an entire space
for this. Here we can
promote the idea of
carpentering wall built
furniture and cabinets for
worship spaces. These small
portable fixtures can be
moved even if people shift
places.
FOCUS AREA FOCUS AREA 2 FOCUS AREA 3 Fevicol Champions Changes in
Feel it , real it Combining creativity Space optimization Club adhesive
Collaborating with functionality made easy with
Draw attention
interior designers customization Reframing the Through our
towards region
and contractors in specific craftsmanship The idea of space Fevicol Champions primary research
the metro cities to like embroidery with optimization as per Club benefits for the we found out from
give VR experiences woodwork, stone the peculiarity of states of AP/TS, TN. the local
to potential carvings that give the available area Offering coupons for
contractors that,
customers about ethnic touch to of the client can be the
they find the local
furniture and increase contractors/carpente
how their home unlocked and adhesives more
the demand for non- rs who are using
looks in flamboyant standardized plus
promoted easy to apply that
Fevicol and produces
designs, other than indigenous furniture (convertible tables, high number of the one Pidilite is
the traditional making. bed cum storage, furniture every providing to them.
designs as to attract foldable chairs, month. This will help So making changes
them buy more of ensemble parts) boost the production in the adhesive so
design heavy and and eventually help that it’s easy to
stylish furniture. the use of high apply could bring
adhesive. up the usage of
Pidilite adhesive.
 FOCUS AREA 1
Bringing a behavioral change

More focus towards unusual colors in home décor can draw

attention towards customizing furniture to better suit the
interiors. Gold (the focus of Tamil Nadu and Telengana) can be
integrated with furniture and wood working. Fixtures like
knobs, cabinets, sofa, tables can be marketed with gold plated
rims or tops to gain customer traction in luxury furniture
making.