IT Strategy framework so far..

Define Functional
VMG, Goals in Find impacted processes Find Functions impacted metrices
particular
Decide Application
Strategy
DRAW L0, L1, L2 to find impacted
processes Gap Analysis
If off the shelf, then Customize and
Configure

In-house existing OR
buy Off the shelf OR
Develop In-house OR
Outsource to IT Service
Providers

Digital Strategy
Installation
IT enabled
strategy
 Managing IT in Information Age
Imposes new
structure and Enterprise
workflows upfront IT (ERP,
Multi How does the CRM)
Function IT change the
What is IT processes
intended to process?
improve? Network IT
(blogs, wikis,
social media
integration)

Single Function New structures to

emerge
 Managing IT in the Information
Age
• Technologies impose on existing work
structure
• While sometimes new structures emerge
– Workflows get affected
– Interdependencies and
– role owners change
 Managing IT in the Information
Age
• Network IT – New processes emerge
– Facilitates collaborations among external entities
– New voice and forums are created to express views and give feedback
– Predicts likelihood of future events
– All processes need not be standardized (ex: R&D vs old manufacturing; social media vs
employee/customer feedback processes)
– Monitoring at each collaboration point
• Enterprise IT – Imposes and New Processes defined
– Deliver similar capabilities
– Even if the EIT comprises of different vendors
– Redesign of processes,
– new role owners
– Multi functional processes
– Standardization of processes
– Central Monitoring
– Forces organizational changes, change management
• Function IT – Impacts processes in one function (silos)
– Knowledge workers such as scientists, engineers, domain experts, functional analysts use this
– Precise work, precise business processes, ex: Pharma research
Managing IT..contd.

Function IT

Enterprise IT

Network IT
 Managing IT in Information Age
• Cost of computing is getting lesser by the day
– Processing
– Memory
– Storage
– Bandwidth
– Software
– TCO
• Many can afford IT (even at OLC stage I with less capital)
• But do they get all IT capabilities? No, why?
– Selection of inappropriate IT
– Incorrect adoption
– Ineffective change management
– Decision on should IT be used to force business changes or support its
business
 Zara Case
• Industry
– Fashion (not apparel)
– Creative
– FAD
– Endorsement
– Aspirational
– Brand Equity/Pull
– USP
• Material
• Design
• Pricing and positioning
• Comfort
• Durability
– Repetitive trend
– Not impulsive
 Zara..video.. 8 minutes
Company Analysis. The video has the company
analysis (link to the video
https://www.youtube.com/watch?v=RXtla7pmd
XA
)
Online Poll
 Zara…Contd.
• In summary,
– No change in IT for now
• This was till 2018
• Then changed to IT enabled business
– Same as Fabindia
Solution For Zara today…AI based
AI and Fashion video
Online Poll