CONTENT

 About the internship

 Industry Profile
 Organization Profile
 Mckinsey’s 7S framework with special reference to organization
under study
 SWOT Analysis
 Balance sheet analysis
 Lessons learned
 OBJECTIVES
 To Study and examine the departmental stratergies adopted by the organisation.

 To become a successful entrepreneur by implementing the best practices adopted by the

organisation.

 To evaluate the effectiveness of the procedure & programmes adopted by the

organisation.
 INDUSTRY PROFILE
 The travel and tourism industry as it is one of the fastest growing industries in the
world.
 The concept of Renting bikes is not new in India. Tourist destinations like Leh &
Ladakh , Kerala and Goa are full of bike renting vendors offering affordable bikes to
tourists for leisure.
 The travel and tourism industry contributed about 208.9 billion U.S. dollars to GDP in
India in the year 2016 – this accounted for approximately 9.6 percent of India’s total
GDP.
 In Asia- Pacific India had ranked second in travel and tourism.
 The growing concept of bike renting is also playing a crucial role in protecting the
environment. The problems such as population, bad air quality and congested roads
have reached unsustainable levels.
 ORGANISATION PROFILE
 Bounce is the market leader in the largest two-wheeler market in the world. It is well
capitalized to seize the opportunity & build a solution to solve commute problem.

2014 2016 2018

 VISION
Vision is to do over one million rides in a day.

MISSION
Making daily commute stress-free, time-saving, reliable
and convenient.
 FUTURE GROWTH AND PROSPECTS

 By end of 2021 bounce is planning to establish 1 lakh bikes.

 Converting all petrol bikes to electrical bikes.
 Providing service in most economical price.
 1 Lakh rides per day.
MCKINSEY’S 7S FRAMEWORK

Structure :

 Strategy:
1) Corporate Strategy : Planning to establish the organisation all over India.

2) Business Strategy : Cost and unique Strategy

3) Functional Strategy : Strategies adopted by various department the organisation.
 System : The procedures, processes and routines that characterize how important work is to
be done.
 Staffs and Skills :
1. Blue collar and unskilled employees
2. White collar and skilled employees
 Style : In the company they follow Democratic leadership style in the
department level and in organisation level Autocratic Leadership style is
followed.
 Shared Values : the core values that are reflected in the corporate culture and
individual work ethic.
 SWOT ANALYSIS
STRENGTHS
 Well established, largest developer of automation technology.
 Flexible in adopting latest technology.
 Better coordination between employees & management.
 Better follow of communication.

WEAKNESS
 Lack of recharging infrastructure
 Battery change is expensive
 Variable cost is high
OPPORTUNITIES
 Product diversification.
 The number of tourist grown every year is increased so the requirement of rental bikes is
increased.
 Opportunities in the electric vehicle.
 Good place to start our career with this company and lots of learning opportunity to get
exposure and good place for entry levels.

THREATS
 Changing government policies
 Huge level of competition
 Skilled employees package inflation and shortage leading to attribution.
 High cost of maintenance
 Financial statement analysis
Ratios 2017 2018

Current Ratio 1.81 1.27

Quick Ratio 1.74 1.24

Debt Equity Ratio 0.79 0.88

Fixed Assets Ratio 1.34 1.54

Debt Assets Ratio 0.56 0.60

Proprietary Ratio 0.43 0.39

Debtors Turnover Ratio 0.729 0.728

 Learning Experience
 Public Speaking.
 Time Management.
 Relationship Management.
 Leadership ability.
 Got to know how to recruitment and selection is done.
THANK YOU