m INTRODUCTION

m BACKGROUND NOTE
m MARKETING EURAIL
m THE EURAIL EXPERIENCE
m EURAIL PASSES: CATERING TO DIVERSE NEEDS
m PRICING & DISTRIBUTION NETWORK
m PROMOTING EURAIL
m CHALLENGES & THE TRACK AHEAD
m Railways were introduced in Europe in the 19th
Century.

m Was a major mode of transport & played an important

role in the growth of European economy.

m In 1959 rail companies of 13 European countries came

together & formed an association called Eurail
Community whose purpose was to encourage tourism.
m EURAIL COMMUNITY: It was created to cater, to the
increasing number of tourists from North America.

m It offered a rail pass called Eurail Pass. Which provided

unlimited first class travel .

m The pass was not meant for the residents of Europe, for
them a pass was introduced in 1972 named as Inter Rail
Pass ,which allowed travel in second class.
m The pass was economical ,as the travelers had limited
budgets with them, it best suited their needs.

m The community included rail systems of major

European Countries, & was a big success.

m Since majority of the travelers were youth, a youth

version of the pass was introduced, which was called
Eurail Youth Pass, which provided second class travel.
m Based on its success the pass was available across the
globe.

m In 2001, the revenue generated from sale of Eurail pass

was US$169 million

m As of 2006 ,it had 26 members & covered 29 European

countries.
m EURAIL was the best mode of transport, the reason
was its connectivity with the major European
Countries, & was quite economical.

m Since it catered its services to a particular , segment of

customers it constantly improved the travel experience
of its customers & provided them superior value for
their money.
m Stretched over 1,74,000 miles.

m Connects bout 26 countries.

m Sleek ,neat and efficient trains.

m Eurail passes- valid on high speed European trains besides

the local trains.

m Scenic trains.

m Offer unique cultural experience.

m Superior dining facilities ( snack carts, buffer cars)

m Range of sleeping accommodations such as

SLEEPERS, COUCHETTES AND SLEEPERETTES.

m Fees based on train line and category

m Special arrangements for disabled people.

m Introduction of new passes based on changing
travelling habits of tourists.

m Select pass ( 2001).

m Eurail regional pass (2004).

m National passes for nine participating countries (

Finland, Greece, Holland, Hungary,Norway,Poland,
Romania, Spain and Sweden).
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 6t was believed that Eurail Passes were a better
option only on railway lines in Western Europe.
Railway network in Eastern Europe had the
following disadvantages :-
: Old, hence unsafe.
: Trains were unpunctual.

: Offered bumpy rides.

: Without air conditions.
: Travel without reservations was
uncomfortable.
: High reservation charges.
: Food available on trains was expensive.
: Eurail competed with low-cost airlines on some
of its busy routes which offered services at a
lower cost.
m Threat from terrorist attacks which saw a
drastic fall in tourist arrivals.
: Extension of Eurail·s product range and an
increased interest in travel to Europe reported
a 9% positive growth in sales, particularly in
tourist arrivals from Australia and Korea.
: World Cup Football Tournament in Germany in
2006 was expected to attract over 10 million
football fans.
THANK
YOU