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Guideline

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Window City Fashion

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Tayloring pastel

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Window Man/Ole

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Window Man

This window option is for the stores that

have an urban/sport customer.

If you have less mannequins you can

eliminate the outfit that is in the frame.

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Hi Point City Fashion

The high point is represented by

minimalistic looks. They have as a
common characteristic KNIT, one
of the star materials for this
autumn/winter season.

This option can be used in the

window only if the tailoring pastel
is represented on the hi-point.

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Hi Point City Fashion

Another option for a City Fashion high-point, that

represents a mix of two styles, tailoring and sport.

This option can be for the stores that either do not

have enough products to create the first one, or for
the ones that have a different customer type, better
represented by this second option.

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Priority 1/ Black & White

The BW collection has a business/feminine style. Both frontals

promote different silhouette options.

This collection is an extension of the hi-point, but it is trying to

reach a more feminine customer.

It is important to show different styles in the same color area, in

order to attract all types of customers.

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Priority 2/ PINK Statement

A collection that represents a feminine style,

with a flower printed skirt as the key piece.

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Priority 3/ Grey Pastel Area

This collection is represented

by a feminine/business style.

Make sure that in the frontals

you show a variety
of silhouettes that have a
balance of summer and
autumn transitional articles.

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Commercial Action – Blazers

This commercial action comes to complete the Gray

Pastels area, showing a different way to combine the
blazer.

If the type of customer is more classic, the sport trousers

can be replaced with business pants that have the same
pattern and colors. This would create a suit that
represents the very popular tailoring style, a hot trend for
autumn/winter.

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Priority 4/ Beige Area & Sweaters Commercial Action
This collection comes in representation of the business style, very well
highlighted by natural colors. Here you can find both the classic suit, and
one of the star pieces for autumn, the trench coat.
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The commercial action with sweaters meets two
important needs:
-It creates space for the auxiliary furniture taking into
account the big number of sweaters that we have
- It is a small representation of the check print trend
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Commercial Action – Sweatshirts

This commercial action is meant

to attract both City Fashion and
our younger teenage
customers.

Here they can find a relaxed

urban look, focused on just two
important pieces, the hoodie
and the sport tights.

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Commercial Action – Sweatshirts/Blazers

For the younger and fashion oriented customer,

we come with a different approach on how a
blazer can be combined.

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Mid Furniture

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Hi Point Men

This hi-point is a representation of the urban/street

style. It is focused on two important articles for
autumn, sweatshirts and denim.

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Commercial Action –
Sweatshirts

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Priority 1/Urban Checks

This collection represents an urban/street style, with a

touch of mustard and check printed articles.

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Priority 2/ Black and White

The BW collection has an urban/casual style.

We want to show in the frontals of every collection, a
variety of statement pieces that, best represents it.

This can come as priority 1, if we make the hi-point with

BW looks( as in the window options), and represent in
the window the hoodie commercial action.

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Licensed Products

This collection is a mix of sport and licensed products.

The stores that do not have enough products to make it, can
replace it with a commercial action with T-shirts/shirts/BW
sweatshirts.

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Mid Furniture

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