WELCOME !!!

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 OUR PRESENTATION
IS ON
A
NEW PRODUCT LAUNCH
OUR GROUP MEMBERS
 OUR GROUP MEMBERS
NAME ROLL NO
• SHARIK SAYED • 08
• SNEHAL RAMUGADE • 12
• VIJAY GUNJATE • 16

• VISHAL KARADE • 17
• JYOTHI NAIR • 42
• KSHAMA DWIVEDI • 44

• JYOTHI MISHRA • 53
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 INBOUND
TECHNOLOGIES
LIMITED

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 Founded in the year 2008 by the
principal systems and material
scientists of the Bell Labs

Objective to become the first Company

to bring Holographic Data Storage to
market

Tie-up with Moserbaer

Our greatest Strength

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 INTRODUCTORY
CAPSULE
TO
TECHNOLOGY

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 FLOPPY

CD

DVD

BLUE RAY CD

HOLOGRAPHIC DATA STORAGE CD

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 INTRODUCTION
TO
HOLOGRAPHIC
DATA
STORAGE
CD
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 NEED FOR THE
INNOVATION
WHY DO WE FELT A NEED FOR AN
INNOVATION IN THE CURRENT
STORAGE DEVICES ?

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 WHY WOULD YOU EVER
WANT A 1 TB CD ?

Think !!!

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 WHAT IS HOLOGRAPHIC
STORAGE CD ?
• FEATURES
• HIGH STORAGE
DENSITIES
• FAST TRANSFER
RATES
• DURABILITY
• RELIABILITY
• LOW-COST MEDIA

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 WHAT IS HOLOGRAPHIC
STORAGE CD ?
• PERFECT CHOICE FOR
NEXT GENERATION
STORAGE AND CONTENT
GENERATION NEEDS

• FLEXIBILITY OF THE
TECHNOLOGY

• EXAMPLE

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 BRAND RECOGNITION

TIE UP WITH
MOSERBAER

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 TARGET GROUP

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 PROMOTIONAL STRATEGY
PROMOTION
STRATEGY

COPERATIVE
DISTRIBUTE
PRODUCT ADVERTISING
PRESS KITS FOR E-MARKETING
PROMOTION WITH THE
REVIEWS
RETAILER

PRODUCT
ADVERTISING
INFORMATION

FULL VERSION
PUBLICITY OF THE CD

POINT-OF-
PURCHASE
DISPLAYS
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 BENEFITS OF THE PRODUCT
1 TB HOLOGRAPHIC STORAGE DEVICE WILL
INTRODUCE SEVERAL BENEFITS
OVER THE
EXISTING DEVICES

• THROUGHPUT
• INTER-OPERABILITY
• QoS
• COST OF THE CD

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 IMPORTANT FACETS OF
BUSINESS PLANNING

MARKET
COMPETITIVE DEMOGRAPHIC
LANDSCAPE AND SOCIO-
ANALYSIS ECONOMIC
ANALYSIS

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LANDSCAPE COMPETITIORS
ANALYSIS
• As the technology
improves in every
seconds, there is
every possibility
there will be a
competition in the
near future
• SONY can be the
major threat to us
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 MARKET DEMOGRAPHIC AND
SOCIO-ECONOMIC ANALYSIS
• As mentioned earlier, our
targeted segments are
Businessmen, Corporate
and Young Generations

• The reason is that they

are the ones whose data
storage demands are
increasing & hence there
is a possibility of huge
profits
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 MARKETING STRATEGY

RESEARCH IDENTIFY IDENTIFY DEVELOP PROMOTION DEVELOP MEASURE

LOCAL CUSTOMER DESIRED PRICING TACTICS AN THE
MARKET SEGMENT CUSTOMER & EFFECTIVE CAMPAIGN
DEMAND BY SEGMENTS PROMO- PRE- RESULT
PRODUCT & POINTS TIONAL SELL
TYPE OF TACTICAL CAMPAIGN
DISTRIBUTION PLANS

CLASS I CLASS II

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 DISTRIBUTION
STRATEGY
MANUFACTURER > DEALER >
MANUFACTURER> DEALER >
WHOLESALER > RETAILER >
RETAILER > CUSTOMER
CUSTOMER

Every Entity in the Distribution Chain will :

 Add a value to the product
 Be given a discount on the Retail price
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DISTRIBUTION OPTIONS

DIRECT MAILS BUNDLING

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 SWOT ANALYSIS
STRENGTH
I. Size of the storage
II. High transfer speed
III. User-friendly
IV. Convenience
V. Reduce power
consumption
VI. Increase drive
reliability

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 SWOT ANALYSIS
WEAKNESS

i. Can be easily damaged

through scratches

ii. Costly

iii. Since even the CD-

ROM is costly, again it
will be a set back for
customers
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 SWOT ANALYSIS
OPPORTUNITIES

i. Large buyers such as

Studio, Radio, Software
Industry, etc can be the
immediate markets.

ii. A large opportunity is

lying for this market, as
currently it has no
competitor

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 SWOT ANALYSIS
THREATS

i. From future technology

ii. From other storage

devices in parallel lines
such as Hard Disk,
USB, etc

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 BUSINESS RISKS AND
STRATEGIC IMPERATIVES
• Inaccurate cost/revenue figures due to lots of
assumptions owing to lack of real data
• Willingness of user to pay for security and luxury
product
• Inadequate financing structure, debt-equity
ratio, etc
• Regulatory measures such as tentative
frequency band allotment
• Availability of suitable wi-max enabled mobiles in
India
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 POSSIBLE STEPS TO MINIMIZE
RISKS
• Spread the risks amongst various players
• Lobby with government to grand license for
required frequency bands
• Financial modeling to ensure a ideal equity-debt
ratio and raising money through right methods
• Work in collaboration with mobile device
manufacturers to ensure these devices are
available in India

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