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-are current statistical

characteristics of a population.
-Commonly examined demographics include
gender, race, age, disabilities, mobility, home
ownership, employment and status and location.

Demographics are about the population

of the region and the culture of the
people there.
Generational cohorts
the group of individuals(within some
population definition) who
experience the same event within
the same time interval.
Demographics or demographic
-refers to selected population
charcteristics as used in
government,marketing or opinion
research,or the demographic profile
used in such research.
Demographic trends
-describes the changes in demographics in a
population over time.

Five types of demographics in marketing are age
,gender, income level, race, ethnicity.
Weber introduced three independent factors
that form his stratification hierarchy; calass,
status, and power.

Class- a person’s economic position in a

Status-a person’s prestige,social,honor,or
popularity in a society.
Power-a person’s ability to get their way
despite the resistance of others.
The common three stratum model
Concepts of social class often assume three
general categories:
• A very wealthy and powerful upper class that
owns and control the means of production.
• A middle class of professional workers, small
business owners, and low-level managers.
• Lower class, who rely on low-paying jobs for
their livelihood and often experience poverty.
Upper class
Composed of those who are wealthy,
well-born, or both. And usually wield
the greatest political power.
Middle class
It is the most contested among the
three categorizations, the broad
group of people in contemporary
society whom fall socio-economically
between lower and upper class.
Middle class workers are sometimes
called “white-collar workers”.
Lower class
• Described as working class, employed in low-
paying jobs with very little economic security.
• They are sometimes called blue-collar
Consequences of class position
A person’s socioeconomic class has wide-ranging
effects, it may determine the schools they
area able to attend, the job opens to them,
who they may marry, and their treatment by
police and courts.

Upper class parents are able to send

their children to exclusive schools
that are perceived to be better than
those the state provides for children
of the lower classes.
• Those in the upper-middle class and middle
class enjoy greater freedoms in their
occupations, they are usually more respected,
enjoy more diversity and are able to exhibit
some authority. Those in lower classes tend to
feel alienated and have lower work
satisfaction overall.
Police and courts
Proletarians and specially with low socio-
economic status are much more likely to
be beaten or detained by the police.
They are much less likely to receive a fair
trial and are imprisoned more often than
the bourgeoisie or people with high
socio-economic status.