characteristics of a population. -Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment and status and location.
Demographics are about the population
of the region and the culture of the people there. Generational cohorts the group of individuals(within some population definition) who experience the same event within the same time interval. Demographics or demographic data -refers to selected population charcteristics as used in government,marketing or opinion research,or the demographic profile used in such research. . Demographic trends -describes the changes in demographics in a population over time.
DEMOGRAPHIC IN MARKETING Five types of demographics in marketing are age ,gender, income level, race, ethnicity. Weber introduced three independent factors that form his stratification hierarchy; calass, status, and power.
Class- a person’s economic position in a
society. Status-a person’s prestige,social,honor,or popularity in a society. Power-a person’s ability to get their way despite the resistance of others. The common three stratum model Concepts of social class often assume three general categories: • A very wealthy and powerful upper class that owns and control the means of production. • A middle class of professional workers, small business owners, and low-level managers. • Lower class, who rely on low-paying jobs for their livelihood and often experience poverty. Upper class Composed of those who are wealthy, well-born, or both. And usually wield the greatest political power. Middle class It is the most contested among the three categorizations, the broad group of people in contemporary society whom fall socio-economically between lower and upper class. Middle class workers are sometimes called “white-collar workers”. Lower class • Described as working class, employed in low- paying jobs with very little economic security. • They are sometimes called blue-collar “workers.” Consequences of class position A person’s socioeconomic class has wide-ranging effects, it may determine the schools they area able to attend, the job opens to them, who they may marry, and their treatment by police and courts. Education
Upper class parents are able to send
their children to exclusive schools that are perceived to be better than those the state provides for children of the lower classes. Employment • Those in the upper-middle class and middle class enjoy greater freedoms in their occupations, they are usually more respected, enjoy more diversity and are able to exhibit some authority. Those in lower classes tend to feel alienated and have lower work satisfaction overall. Police and courts Proletarians and specially with low socio- economic status are much more likely to be beaten or detained by the police. They are much less likely to receive a fair trial and are imprisoned more often than the bourgeoisie or people with high socio-economic status.
