Lesson 1: The characteristics,

strengths, weaknesses and

kinds of Quantitative
Research
PRACTICAL RESEARCH 2
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Lesson 1: The characteristics, strengths, weaknesses and kinds of Quantitative
Research

Do you check anything when you buy
things? Like when there was an
advertisement from Jollibee about
their new product, do you check the
reviews?
“When your parents decided to bought
new appliances, have you observed that
they are researching the internet what is
the best, cheapest and, efficient kind of
that appliances.” 

This Photo by Unknown author is licensed under CC BY-SA-NC.

This Photo by Unknown author is licensed under CC BY-SA.

INQUIRY RESEARCH

This Photo by Unknown author is licensed under CC BY-NC-ND.

This Photo by Unknown author is licensed under CC BY-SA.

“When we try to Books Thesis
find any
information
about
Dissertation  Newspaper
something,
where can you
find that
information?”  Articles Internet
 Inquiry vs. Research: A Review
Knowledge Acquisition –one goal of education
Inquiry=“investigation”
• An act of asking information
• An official process to discover the facts about something

• Research= a scientific, experimental, inductive manner of thinking

-identifying the topic or problem
-gathering data
-Making theories
-Formulating hypothesis
-Analyzing data
-Drawing conclusions
 • investigate systematically
• study of materials and sources in order to
RESEARCH establish facts and to establish a new
conclusions.
• Without it, we are flooded with information,
subjected to the claims of advertisers, or
influenced by hearsay. The research helps us
decipher the flood of information we
encounter daily
Questions That Delimits Research
1.What is the meaning of life?
2.What is the origin of God?
3.Is the universe finite or infinite?
4.When did time begin?
5.Why is the future unknowable?
6.Why do we fear the unknowable?
7.Why are there exceptions to everyrule?
Quantitative Research

• Determine the relationship between one thing and another within a population
• Designs : Descriptive and experimental
• Descriptive – the subject is usually measured once/ establishes only associations
between variables
• Experimental – measured before and after a treatment
• Can be counted and which are usually gathered by surveys from large numbers of
respondents randomly selected for inclusion
• Best used to answer what, when and who questions and not well suited to how and
why questions.
• aim of a quantitative research study is to classify features, count them, and
construct statistical models in an attempt to explain what is observed.
 • Data is usually gathered using structured research
instruments
• Results are based on larger sample sizes that are
representative of the population
• Can usually be replicated or repeated, given its high
reliability
Main • Researcher has clearly defined research questions to
which objective answers are sought
Characteristics • Aspects of the study are carefully designed before
data is collected
• Data are in the form of numbers and statistics, often
arranged in tables, charts, figures or other non-textual
forms
 • Researcher uses tools, such as questionnaires or
computer software to collect numerical data.

Main • To classify features, count them and construct

Characteristics statistical models in an attempt to explain what is
observed
 Things to keep in mind when reporting the
results of a study using quantitative
methods:
1. Explain the data collected and their
statistical treatment as well as all relevant
results in relation to the research problem
you are investigating. (Interpretation of
results is not appropriate in this section.)
 Things to keep in mind when reporting the
results of a study using quantitative
methods:
2. Report unanticipated events that
occurred during your data collection.
Explain how the actual analysis differs
from the planned analysis. Explain your
handling of missing data and why any
missing data does not undermine the
validity of your analysis.
 Things to keep in mind when reporting the
results of a study using quantitative
methods:
3. Explain the techniques you used 
 Things to keep in mind when reporting the
results of a study using quantitative
methods:
4. Choose a minimally
sufficient statistical
procedure. Specify any
computer programs
used.
 Things to keep in mind when reporting the
results of a study using quantitative
methods:
5. Describe the
assumptions for each
procedure and the steps you
took to ensure that they were
not violated.
 
 Things to keep in mind when reporting the
results of a study using quantitative
methods:
6. Uses table and figures.
Always tell the reader what
to look for in tables and
figures.

 
 STRENGTHS WEAKNESSES

• It provides an allowance on the formulation of • Quantitative Method reveals

statistically sound
what and to what extent but
• Quantitative data provides a macro view with all
the required details and comparatively larger
often fails to answer more on
samples. why and how.
• Larger sample sizes enable the conclusion to be • This type of research requires
generalized.
the model performance to be
• Evaluation of the multiple data sets can be done at
once and that too at a faster pace and accurately.
monitored on constant basis in
• This method is called to be appropriate when there order to ensure its compliance
is a need of systematic and standardised with the original hypotheses.
comparisons.
• The manual implementations of ideas can be
automated completely which can save time
Importance of Quantitative research
•  It discusses detailed relevant questions like, where is the data come from,
gap in the data, how robust is it and what are the exclusions in the data
research. it is vital to describe the process of selection and describes the
methods and tools that are being used by the researcher to collect the data. 
• it helps to describe the process or method for both processing and analyzing
the data in detail, specific tools used for studying the research objective etc.
In a quantitative method , the findings of research is written in a precise
form that is entirely objective. The non-textual elements like graphs, charts,
tables are there to give the overall description of available results. It also
clarifies important points , so that the readers can understand the data in
proper manner, as it was intend by.