Sie sind auf Seite 1von 66

Genel

Visual Implementation Guideline


10th Week

ingredients

- CITY FASHION………………………2-40
- OLE……….………………………….41-48
- KIDS-BABY………………………….49-61
- ACCESSORIES……………………. 62-66

Genel
Genel

Koton Fashion Club – General


Informations
 Business Campaign, containes 10 looks that influcer Merve Özkaynak
wears and the theme product which are defining to supporting items.

 Business Campaign has 5 theme walls;


- Fluid Tailoring
- Future Retro
- Nine to Five Grey
- Nine to Five Beige
- Carnaby Street Tailoring
 Stores should update their City Fashion high point according to
combines at next pages in presentation which are applied the New
Season at the entrance. if you dont have those products, you can wait to
recive for implement hi-points.

Genel
Genel

Information of Visual Materials– All Visuals

front back Future Retro wall

49X100
60X80 Ve 70X80 Wall
High Point Metal Frame
Visual

A4 ve A5 Visuals

Genel
Genel

Information of Visual Materials– All Visuals

Theme
Visuals

 Please put the theme visuals above on the theme walls and high points.

Genel
Genel

Product Codes of Advertisement

JACKET :0YAK52494UW JACKET:0YAK52616UW JACKET:0YAK52483UW SHIRT: 0YAK68074PW JACKET:0YAK52555UW

SHIRT:0YAK68751PW KNITWEAR:0YAK93250OT SHIRT:0YAK68250PW PANT: 0YAK42519UW SHIRT:0YAK68034PW

PANT:0YAK42819UW PANT :0YAK42821UW PANT:0YAK42493UW THEME: CARNABY STREET PANT:0YAK42635UW


TAILORING
THEME: FLUID TAILORING THEME: FLUID TAILORING THEME: 925 GREY THEME: FUTURE RETRO

Genel
Genel

General Information / Business Campaign


 When you receive A4 campaign visuals please use according to theme wall. Please use also visuals with out
price to the theme walls and mid furniture.

 Carnaby Street Tailoring  925 Grey  Future Retro

 925 Beige
Genel
Genel

General View

Genel
Genel

High Point Implementations – L High Point


 The mannequins should
dressed with campaign
shooting products.

 Please put the products at back


side of high point which you
dressed to mannequins.

 Supporting Products should put


instead of the missing
products.

Note:If you have shoes in


store,please put the appropriate
color on mannequins.

2. Priority 1. Priority 3. Priority

Genel
Genel

High Point Implementations – M High Point


 The mannequins should
dressed with campaign
shooting products.

 Please put the products at back


side of high point which you
dressed to mannequins.

 Supporting Products should put


instead of the missing
products.

Note: If you have shoes in


store,please put the appropriate
color on mannequins.

Genel
Genel

High Point Implementations – S High Point


 The mannequins should dressed with campaign
shooting products.

 Please put the products at back side of high point


which you dressed to mannequins.

 Supporting Products should put instead of the


missing products.

Note: If you have shoes in store,please put the


appropriate color on mannequins.

Genel
Genel

Basic Colorful Pants Table

Genel
Genel

Wall Implementations
 5 different implementations created for campaign.

 These wall implementations should applied as listed below. Campaign Visuals and Theme Shootings
certainly must be used on walls.

 AFTER YOU RECIEVE PRODUCTS, YOU MAY START TO IMPLEMENT WALLS.

1.WALL 2.WALL 3.WALL 4.WALL 5.WALL

FLUID TAILORING FUTURE RETRO 925 BEIGE 925 GREY CARNABY STREET
TAILORING
(PASTEL ELEGANCE) (GLOMOUR) (ALL TONES OF (PASTEL ELEGANCE) (MASCULINE AND
BEİGE) FEMİNINE)

Genel
Genel

Koton Fashion Club / Fluid Tailoring - 1. Priority


 1.Priority Wall is FLUID TAILORING.

 Please put the Blue colored suit also at U


bars for the color balance which you can
see the central of the face out.

 Wall Implementation worked with sample


products.Please put the products with
optimal numbers.

FLUID TAILORING : Theme colors are


white,yellow,pastel blue and beige.

Note:Photo Shooting combines choosen


from many themes.So please apply the
combines on walls according to sample
implementation photos as given.

Genel
Genel

Koton Fashion Club / Future Retro - 2. Priority


 2. Prioritiy wall is FUTURE RETRO

 Please order just this visual.

 Photo shooting combines choosen


from many themes.So please apply
the combines on walls according to
sample implementation photos as
given..

 You should put photo shoots


combines on the face out (Z bars)
FUTURE RETRO: The main colors
are beige and ekru. Combine colors
are green and printed shirts.Please
don’t put any different color except
from these.

Genel
Genel

Koton Fashion Club / 925 Beige - 3. Priority


 3. Priority Wall is 925 BEIGE

 You should put the Photo shooting


combines on the face out.

 Wall Implementation worked with sample


products.Please put the products with
optimal numbers.
.
925 BEIGE: Theme colors are beige,camel
and brick

Genel
Genel

Koton Fashion Club / 925 Grey - 4. Priority


 4.Priority Wall is 925 GREY

 You should put the Photo shooting


combines on the face out.

 Wall Implementation worked with


sample products.Please put the
products with optimal numbers.

925 GREY:The main colors are


lilaq,yellow,grey .And combine color
is White.

Note:Please put 60X80 or 70X80


BUSINESS VISUALS that given on the
wall.

 Wall panel implementation aplied in optimal number to show more


photo shooting combines.So the frame that belongs to this theme
use at 3rd panel. Genel
Genel

Koton Fashion Club / Carnaby St. Tailoring- 5.


 5.Priority Wall is CARNABY STREET
TAILORING
Priority
 You should put the Photo shooting
combines on the face out.
.

CARNABY STREET TAILORING:


Theme colors are red,black,white and
square prints

Genel
Genel

City Fashion / Business Commercial Mid Stands


 1th stand :  2th stand : 3th stand (new): 4th stand (new):
 Please implement  Please implement pastel Please implement pastel and Please implement to
pastel color of the and beige colors and dark beige trousers with short trouser pastel color with
coats. natural texture jacket leaves tops. belts combine with
 Please located next and trousers together. Please located next ot FLUID pastel color blouses.
to FLUED  Please located next to TAYLORING WALL. Please located next to
TAYLORING WALL. FLUID TAYLORING FLUID TAYLORING
WALL. WALL.

Genel
Genel

City Fashion / Business Commercial Mid Furniture


 5th stand :  6th stand :
 7th stand :
 Please implement  Please implement beige
 Please implement 0Y new
polyester culotte trousers and Brown tones elastic
season trench coats
with shirts. belt trousers with satin
together and located next
 Please located next shirts and located next to
to 925 beige Wall.
FUTURE RETRO WALL. 925 beige Wall.

Genel
Genel

City Fashion / Business Commercial Mid Stands


 8th stand (new):  9th stand (NEW): 10thStand : 11th stand :
 Please implement grey  Please implement Please implement Black red Please implement to
color and tones jogger Grey color and tones and white creep commercial commercial trouser group
pants. With blouse and trousers with bels jackets with creep blouse and with polyester blouse group
located next to 925 with blouse together creep trousers. Please located together. Located to next to
GREY Wall. and located next to next to Carnaby Street Tailoring
925 GREY Wall. Carnaby Street Tailoring Wall. Wall.

Genel
Genel

City Fashion / City Fashion Commercial Mid Furniture


 Please make group anorac and light puffer products
 Please implement all kniting groups together
and implement back of the Business area mid
next to Pump it Up Wall.
furniture.
Please do not located inside of business area.

Genel
Genel

Hand Craft Project / General Informations


 Please implement Hand Craft Project walls at City Fashion areas, according to their priority .Project will be
implemented at selected stores.List of stores are given at attachment with presentation.Stores which have just 7
options for Hand Craft Capsule must implement products on stands.When product completed to 10 options you
may implement the products on wall with 3 panels.

 Hand Craft Project must implemented in stores at 2nd of March, Monday.

 Except from theme products,there are bags and accessories which produced for Hand Craft Project. Please
implement those products according to implementation samples that given.

 You may find wall priorities at next pages.

 Hand Craft products consist of 3 capsules.You will keep continiue to receive products from these themes.

Themes;

 Herbarium

 Glam Boho

 Mykonos
Genel
Genel

Hand Craft Project/ Visuals

60X80&70X80
FRONT BACK
49X100

A4&A5
Genel
Genel

Hand Craft Project / High Point Implementation

Please ,dressed high point mannequins according


to combines at side photo.

If you still haven’t get these products yet, you need


to dressed mannequins according to photo
shooting combines.

Genel
Genel

Hand Craft Project / Herbarium - Moodboard

Genel
Genel

Hand Craft Project / Herbarium - Products

0YAK68914PW 0YAK18070PK 0YAK68933PK 0YAK18071PK 0YAK68936PW 0YAK68946PW 0YAK68574PW

0YAK68916PW 0YAK68903PW 0YAK68904PW 0YAK68906PW 0YAK68907PW 0YAK68929PW 0YAK88360PW

Genel
Genel

Hand Craft Project / Herbarium - Products

0YAK88599PW 0YAK88330PW 0YAK88704PW 0YAK88698PW 0YAK88610PW 0YAK58034PW 0YAK58035PW

0YAK01013PW 0YAK57105MD

Genel
Genel

Hand Craft Project / Herbarium – Supporting Products

0YAK47224MD 0YAK77027MD 0YAK48883PW 0YAK01033PW 0YAK68022PW 0YAK88715PW 0YAK78354PW


EL EMEGI DESTEK EL EMEGI DESTEK EL EMEGI DESTEK EL EMEGI DESTEK EL EMEGI DESTEK EL EMEGI DESTEK EL EMEGI DESTEK

0YAK57110MD 0YAK47225MD
EL EMEGI DESTEK EL EMEGI DESTEK

. . Genel
Genel

Hand Craft Project / Herbarium –With Accessory Panel


Herbarium is the 1st Priority Wall.

Please make sure that visuals are displayed.

Picture taken by with samples.Please use all


series from every option.

You will get the bags below for Hand Craft


Project.Please put the bags that given
barcodes below.

Genel
Genel

Hand Craft Project / Herbarium –Without Accessory

Genel
Genel

Hand Craft Project / Glam Boho - Moodboard

Genel
Genel

Hand Craft Project / Glam Boho – Products

0YAK47226MD 0YAK57106MD 0YAK57111MD 0YAK03227MD 0YAK63326EW 0YAK63348EW 0YAK63372EW 0YAK63345EW

0YAK63265EW 0YAK63323EW 0YAK63320EW 0YAK63340EW 0YAK13838EK 0YAK63324EW 0YAK13108EK 0YAK63263EW

Genel
Genel

Hand Craft Project / Glam Boho – Products

0YAK73892EW 0YAK63379EW 0YAK63405EW 0YAK13675EK 0YAK13673EK 0YAK83478EW 0YAK83461EW 0YAK73888EW

0YAK73844EW 0YAK43233EW 0YAK83409EW 0YAK53210EW 0YAK53201EW 0YAK53202EW 0YAK53203EW 0YAK53204EW

0YAK73924EW 0YAK63404EW 0YAK83408EW


EL EMEGI DESTEK EL EMEGI DESTEK EL EMEGI DESTEK Genel
Genel

Hand Craft Project / Glam Boho


Glam Boho is 2nd priority wall.

Please make sure that visuals are


displayed.

Picture taken by with samples.Please


use all series from every option.
.

Genel
Genel

Hand Craft Project / Mykonos - Moodboard

Genel
Genel

Hand Craft Project / Mykonos– Products

0YAK33105EW 0YAK63401EW 0YAK63403EW 0YAK63420EW 0YAK83548EW 0YAK83619EW 0YAK73864EW

0YAK63425EW 0YAK63428EW 0YAK63430EW 0YAK63431EW 0YAK83588EW 0YAK63422EW

0YAK63432EW 0YAK83460EW 0YAK83483EW 0YAK83487EW 0YAK83599EW 0YAK63427EW


Genel
Genel

Hand Craft Project / Mykonos


Mykonos is 3rd Priority wall.

Updating photos will share when theme products are completed.

Please make sure that visuals are displayed.

Picture taken by with samples.Please use all series from every option

PS: 60X80 visual created only for wall with 3 panels.Please do not
display for the other walls.

Genel
Genel

Hand Craft Project / Accessory Stand


Stores without accessory panel, must put accessory stand near high point to implemented accessories of Hand Craft Project.
Picture taken by with samples.Accessories that given barcodes below will be shipping to stores.All series of Hand Craft Project
products must be displayed in stores.

0YAK71869OA 0YAK71869OA 0YAK71873OA 0YAK71873OA


Renk: Haki Renk: Ecru Renk: Haki Renk: Ecru

0YAK71871OA 0YAK71871OA 0YAK71872AA 0YAK71874AA


Renk: Ecru Renk: Mavi

0YAK30117OA 0YAK30140OA 0YAK30141OA 0YAK30142OA 0YAK30143OA

Genel
Genel

Hand Craft Project / General View

Genel
Genel

Ole / General Informations


 Please display the denim jackets only face out bars on Ole walls.

 Ole Themes Priorities;

1.Priority - Digital Mariner


2. Priority - Compact Clean
3. Priority – License Wall
4. Priority - Black & White
5. Priority – Without Theme Wall
6. Priority - Without Theme Wall

Genel
Genel

Ole / High Point Implementations

Please update Ole high points with


license t-shirts and sweatshirts.

If you don’t have license products in


your stores ,please put the suitable
tshirts,sweattshirt from Ole to support
high point.

Please combine the license tshirts at


high point with Denim Jackets.

Please use old season shoes which you already


have in your stores.

Genel
Genel

Ole / 3 .Priority License Wall Implementation


Please combine all tshirts with Denim which are on face out bars.You may support the wall with suitable color
. sweatshirt.

Picture taken by with samples.Please use all series from every option

Maximum capacity wall Alternative wall


İmplementation Implementation.
Genel
Genel

Ole / 5.Priority Without Theme

Please support the 5.priority wall with White,taba,ecru colors


and denim detail products.

Genel
Genel

Ole 6.Priority Without Theme


Please support the 6.priority wall with pastel pink,mint
colors and cream-White color denims.

Genel
Genel

Ole / Commercial Stands

Please combine the Ole shirts with


denim skirts on stands at Ole Area..

Please combine cupro and basic tshirts


with denim skirts on stands.

Genel
Genel

Ole / Fmfg T-shirt Wall Implementation

You must implement fmfg t-shirts on


fmfg wall stands at Ole area.

1- Please put the products from light


to dark as photo.
2- Please complete size sticer on
products.
3- Please don’t put t-shirts on fmfg
tables which are belong a theme.

Renk: Açıktan koyuya


Genel
Genel

Ole / Fmfg T-shirt Masa Uygulaması


You must display fmfg t-shirts on 1.fmfg table at Ole area.

1- Please put the products from light to dark as photo


2-Please complete size sticer on products.
3- Please don’t put t-shirts on fmfg tables or fmfg wall stands which are belong a theme..

Renk: Açıktan koyuya


Genel
Genel

Ole / Basic T-shirt Bifa Table Implementations.


You should fold short sleeve basic t-
shirts on Bifa Tables.

Stands that next to table should


created with ‘’All Price’’ commercial
products.

Product model placement must be left


to right and color transition must be up
to down at Bifa Tables.

Genel
Genel

Kids / General Informations


 Please create the high point with Botany Theme
 You should display 2 options on a panel at Kids Wall.

 Kids-Girl theme priority ;


-1.Priority Botany
-2. Priority Theme-1; sarı,pembe ve beyaz grup
-3. Priority Theme-2; kırmızı,lacivert,mavi ve beyaz grup
-4. Priority Digital Marine
-5. Priority Digital Street
-6. Priority – License groups should seen from the entrance of Kids area.If not seen,you may change
priority of theme.

 Kids-Boy theme priority;


-1. Priority Botany
-2. Priority Digital Marine
-4. Priority License
-5.Priority Without Theme Products

Genel
Genel

Kids High Point / Botany-High Point Implementation

Genel
Genel

Girl / Botanic Herbarium Capsule


Botanic Herbarium is consist of 2 different color themes.We
will share new version when products completed at stores.

The bottoms used for this theme which displayed on face out
bars.

Because of having too many options in skirt/short groups at


summer themes ,this implementation only will apply for
weekly guidelines themes.

Do not apply this implementation on wall that is not shared.

Genel
Genel

Girl/ Theme-2 / 3. Priority


Please implement red,white,navy,blue
and striped marine groups as 3rd
Priority wall.

Genel
Genel

Girl / Commercial Stands

Front side Back side


Genel
Genel

Girl/ Mickey Wall – License Wall


You may support license wall with suitable color t-shirts,sweatshirt or outwears to have optimal occupancy.

Please put license products on face outs and put supporting products on U bars.

Genel
Genel

Boy/ 3rd priority Botany Capsule

Botany Theme products have already


reached stores.Please update the theme.

You should display 2 options on a panel.

Genel
Genel

Boy/ Commercial Implementation


Please implement chino pants with polo collar
and basic t-shirts on tables.Chino shorts and
bow tie detailed shirt must be implemented on
stands next to table.

Genel
Genel

Boy Kids / Commercial Stand İmplementation

You may create stands with light color


pants and shirts

Genel
Genel

Baby Girl / 1st Priority Nautical Capsule


Please update nautical wall with new arrived
products

Genel
Genel

Baby Girl / 2nd Priority – 3rd Priority


3rd Priority; Without Theme
2nd priority; Without Theme Please implement shiny and stamp
detailed products on this wall.

Genel
Baby Girl / 4th Priority Commercial Wall– Stand
Genel

Implementation
Please implement commercial tarcksuit(bottoms-tops) in Please implement all knitting dresses on same stand.
pastel shades on wall.

Genel
Genel

Baby Boy / 1.Priority Nautical Theme


Baby Nautical Theme products have already
reached stores.Please implement as 1.priority
wall. Picture taken by with samples.Please use
all series from every option

Genel
Genel

Accessory / 1. Priority Wall Implementation

1nd Priority wall consist of


Red-Black colors.
.

Display small and large


wallets suitable for bags by
hanging them on the walls.

Do not put price highlight


above 99,99 TL and do not
use ‘Brand New’ on this
panels.

Genel
Genel

Accesory / 2nd Priority & 3rd Priority Wall Implementation


2nd Priority wall consist of
Black - White colors.

3rd Priority wall consist of


(Animal print) Beige – Black colors

If you don’t have enough space to


implement both themes on different
wall;

You may make a group as


1st panel only consist of Black-white
2nd panel only consist of(Animal
print) Beige - Black colors.

2nd Priority 3rd Priority


Genel
Genel

Accesory / 4th Priority & 5th Priority Wall Implementation


4th Priority wall consist of
Brown - Brick – Black colors

5th Priority wall consist of


Green - Black colors

If you don’t have enough space


to implement both themes on
different wall;

You may make a group as

1st panel only consist of Brown -


Brick – Black
2nd panel only consist of
Green - Black colors.

4. Priority 5.Priority
Genel
Genel

Accessory / 6th Priority Wall Implementation


6th Priority Wall consist of Mint Green - Pink – Beige colors.

Please always hang small and big size wallets which matching
with bags.

Do not put price highlight above 99.99 TL and put the new
arrivals visuals on wall.

If you don’t have enough wall in stores,you must implement on


stands.

Genel
Genel

Accessory / Blue Bead Project & New Season Accessories


Blue Bead Project Products have started to
delivery to stores.Products must implemented Please implement all 0Y barcode accessories together
together.List of products shared with and do not mix any old season products on this wall.
guidelines

Please put all pearl series


together at first line of panel.

Genel