GOOD

MORNING!
SURVEY
RESEARC
H
INTERVIEWS QUESTIONNAIR SAMPLING
ES POLLS

ACCURAT
VS.
IN DOING SURVEY RESEARCH
IT IS A MUST THAT THE
PEOPLE BEING QUESTIONED
ARE SAMPLE AT RANDOM.
 work with
statisticians and
field service agents
who are reputable.
since there is a high level
of personal interaction in
survey scenarios as well
as greater chance for unexpected circumstances
to occur, it is possible for the data to be affected.
METHOD PURPOSE ADVANTAGES DISADVANTAGE
S
Questionnaires • Conducted in • Members of the • Difficulties of
order to gather sample group ensuring greater
large size of can remain depth for the
information in a anonymous. research.
short period of • considerably • The problem of
time. cheaper than the first choice
most of the other selection
primary data
collection
methods.
• Possibility of
generating large
amount of data
METHOD PURPOSE ADVANTAGES DISADVANTAGES

Interviews • Conducted in order • The possibility to • Great amount of

to reflect emotions direct the process time required in
and experiences, of data collection. order to arrange &
and explore issues • The possibility to conduct interviews
with a greater collect the specific & primary data
focus. type of information collection.
required. • Additional costs
might be incurred
associated with
arranging &
conducting
interviews,
travelling etc.
• Potential for
interviewee bias
METHOD PURPOSE ADVANTAGES DISADVANTAGE
S
Documentation • Conducted in • Possibility to • Challenges
review order to study retrieve associated with
issues that have comprehensive access to
developed over a information documentation
specific period in flexibility of
of time the research
process