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INFORMATION

SYSTEM ANALYSIS
AND DESIGN
Business Proposal
Submitted By: John Edward Pangilinan
Submitted To: Mr. Seth Sarmiento
PROPOSED NAME
AND LOGO
BOUTIQUE DE
MODA
Fashion is in your style
PROPOSED NAME AND LOGO
PROPOSED NAME AND LOGO

The details and tagline of the logo presented it all;


the researcher came up with the name “Boutique de
Moda” showed by a personalized font style. It is a
French word “moda” means fashion completing the
statement as a “Fashion Boutique”, from the word
itself, this business is all about fashion and trends. The
tagline “Fashion is in your style” means that whatever
kind of fashion that the customers have, it shows and
represents the personality that a person have.
PROPOSED NAME AND LOGO
Black represents the
purity of something and at
the same time it
compliments with the Gold
that represents glamour and
fashion. The researcher
chose this colors to give
simplicity yet elegant
representation of the
business and to be able to
focus on the name and
tagline of the business.
NATURE OF THE
BUSINESS
NATURE OF THE BUSINESS
Filipinos especially millennial are being
attached by fashion and updated from trends and
“in” nowadays. Fashion represents every
personality of an individual, it gives style and
confident to everyone. This is known as fashion,
it is commonly found in establishments like
malls and boutiques that is why the researchers
came up with a proposed business entitled
“Boutique de Moda”.
NATURE OF THE BUSINESS
The said establishment will be consist of
different fashion styles like American, Korean, French
and others. There will also be “gowns for rent” and
accessories for some special events and happenings.
This business will be established along the
commercialized area in Bonifacio Street, Dinalupihan,
Bataan near Dinalupihan Public Market and beside
Vergara Supermarket. The researchers chose this
location because it is placed where the citizens/target
market who is looking for fashion and style passes
through public market and grocery stores.
NATURE OF THE BUSINESS
This project attempts to improve and
motivate people through their fashion style
especially in Dinalupihan. It helps the
citizens to be more fashionable and
presentable by their looks. And it helps to
boost everyone’s self-confidence and
communicate with other people well. This
project shows the modernism from time to
time.
NATURE OF THE BUSINESS
Boutique de Moda is intended for all especially
to the citizens of Dinalupihan, Bataan. As it is located
in Dinalupihan, this boutique is available for both men
and women. Boutique de Moda offers a lot of outfits
and accessories that the customers would reach their
satisfaction. Those products are made in good quality
and offers in affordable prize.
NATURE OF THE BUSINESS
This project is proposed to give efficient yet
effective satisfaction to everyone and it also gives not
only the good quality products but to show and give
the real meaning and essence of fashion. Since the
business is also a service-oriented, the whole team in
this business will work as one that will assure
everyone of convenient service and the people in the
establishment have a pleasing personality for the
customers sake.
NATURE OF THE BUSINESS

Boutique de Moda will be established in a


“Rent a Space” establishment, the equipment,
products and furniture and fixtures will see inside the
establishment by how it operates and be needed
together with the cost of different expenses like
miscellaneous and utility that will be a responsibility
by the owner of the business.
TARGET
LOCATION AND
MARKET
TARGET LOCATION AND MARKET

The location of the business is owned by The


Golden Shower Properties and Landholdings Inc. placed
in Bonifacio St. Dinalupihan, Bataan. This business will
going to rent a space of a two-storey establishment with
23.5 square meters size.
PROJECT SITE
TARGET LOCATION AND MARKET
Most of the boutiques in Dinalupihan have a low
quality of products especially in clothes, so the citizens of
Dinalupihan go to some malls just to buy a good quality of
products. When Boutique de Moda established, the citizens of
Dinalupihan can easily buy a good quality of products and
they do not need to go to some malls just to buy of it. This
business offers different types of fashion that will suit every
person’s taste and personality, it consist both men and women
outfits like formal and casual wears together with accessories
that completes the package of fashion. Formal attires can be
used for rentals or direct buying.
TARGET LOCATION AND MARKET

In business, target market is what we usually


called costumers. Anyone who wants fashion will
be accommodated on the establishment and will be
treated well. Students, fashionistas and especially
the citizens of Dinalupihan.
FORM OF
OWNERSHIP
Sole Proprietorship
A sole proprietorship, also known as the sole
trader or simply a proprietorship, is a type of
business entity that is owned and run by natural
person and in which is no legal distinction between
the owner and the business.
OPERATING
EXPENSES
TOTAL OPERATING COST
DESCRIPTION AMOUNT

Materials and Equipment Php 109,259.00

Supplies 151,860.00

Renovation Expense 8,468.00

Furniture and Fixtures 34,000.00

Rent Expense 16,000.00

Miscellaneous Expense 1,500.00

Tax and Licenses 3,705.00

Utility Expense 4,200.00

Advertising Expense 5,400.00

Salary Expense 36,210.00


ESTIMATED
CAPITAL
INVESTMENT
ESTIMATED CAPITAL INVESTMENT
Descriptions Prices
Operating Expenses P 370,602.00

Maintenance Expense for the 1st three 25,480.00


months operation
Other Expenses and Allowances 10,000.00

Total Expenses to operate the business P 406,082.00

Estimated Capital to be needed in P 500,000.00


Starting Operation
Expected Balance to the Bank/ P 93,918.00
Financing Fund
MARKETING
STRATEGY
As for marketing strategies, the target market is a
process that allows an organization to concentrate on
the resources on the optional opportunities with the
goals of increasing sales and achieving sustainable
competitive advantage. It is very important for a
business to encourage people to visit the establishment,
it is also helps the business to expand and become
popular. Marketing strategies are vital to business
success. The strategies of the researcher will make a
plan of give - away or souvenirs such as key chains for
first 100 costumers for the opening day of the business.
Boutique de Moda devised several ways in
advertising and selling the products. Of course the best way
of advertising a product is by word of mouth. If the
costumer is very much satisfied with the services and
products of this business, they will tell to their friends and
relatives about it. Thus creating a web of market that are
eager to try the new fashion boutique. Boutique de Moda
devised several ways in advertising and selling the
products. Of course the best way of advertising a product is
by word of mouth. If the costumer is very much satisfied
with the services and products of this business, they will tell
to their friends and relatives about it. Thus creating a web
of market that are eager to try the new fashion boutique.
Before the opening of the store/ establishment
the advertisement will be through fliers, tarpaulins, and
online advertisement through social media where many
people can see all information about Boutique de
Moda.
ACCOUNTING AND
FINANCIAL
ANALYSIS
In the financial aspect, it covers what is the initial
capital requirement to put up a business, all the business
expenses like telecommunication, power supply, rentals
and all the summary of expenses.
GOVERNMENT
COMPLIANCE
Barangay Clearance - is one of the Philippine
government issued identification document needed
for many important business, job, or personal
transactions.
Mayor’s/Business Permit – acts as a proof that your
business follows certain laws and ordinance.
Fire Permit – certification that the government issue
to the establishment for safety against fire.
BIR – Bureau of Internal Revenue
DTI – Department of Trade and Industry
BANK ACCOUNT
FOR BUSINESS
BANK ACCOUNT FOR THE
BUSINESS

Open an account at RCBC and register with online


banking fore other transactions including checking
account. All the possible business sales and income
will be deposited on the bank account.
HUMAN
RESOURCE
ORGANIZATIONAL CHART
1 Owner/ Manager

1 Salesman/Saleslady 1 Cashier
MISSION AND
VISION
MISSION AND VISION
Mission

To give efficient yet effective satisfaction from the customers and sell

good quality of clothes and accessories with affordable price.

Vision

In 2023, Boutique de Moda will be the top selling and most recognized

boutique in Central Luzon.


ADVANTAGES AND
CONFLICT
ADVANTAGES
Capital - partners in will find the business with start-up capital. This

means that you will have more potential for growth because you will

have more money to put up in the business.

Decision Making - it is to do decide what need to in decision making.

Flexibility - is generally easier to form, manage and run. It is less

strictly regulated than companies, in terms of laws governing the

information and because the only way in business is operating.


CONFLICT
Level of Competition

An organization’s competencies should be focused on satisfying the

costumer’s needs or preferences in order to achieve above average returns.

The researchers came up with the business “Boutique de Moda” to create a

new aura of a fashion boutique. The business has products that has a good

quality and satisfying designs. (The owner should be more creative)


FLOOR PLAN
FLOOR PLAN

Ground Floor Second Floor