7 Cs 0F Communication

1. COMPLETENESS
2. CONCISENESS
3. CONSIDERATION
4. CLARITY
5. CONCRETENESS
6. COURTESY
7. CORRECTNESS
 COMPLETENESS
•Contains all facts the reader or listener needs for the
reaction you desire.
•For completeness
Provide all necessary information
Answer all questions asked
Give something extra when desirable (use judgment)
Check for five Ws & one H
–Who
–What
–When
–Where
–Why
–How
 Exercise-1
• You are the president of an industry association and
have received the following inquiry from an out of
town member:
“I think I would like to attend my first meeting of the
association, even though I am not acquainted with
your city. Will you please tell me where the next
meeting is being held?”

• How would you reply to this letter keeping in mind

Completeness of the message?
 CONCISENESS
1. Eliminate wordy expressions
2. Include only relevant statements
– be focused
– Shorten & avoid long explanations
– avoid gushing politeness
3. Avoid unnecessary repetitions
– use short forms the second time
– use pronouns
 Eliminate Wordy Expressions
• Use single words in place of phrases.
• Use simple, one syllable words.
 Wordy: at this time
Concise: now
 Wordy: Due to the fact that
Concise: because
 Exercise
• Eliminate wordiness.
Due to the fact that
Employed the use of
Basic fundamentals
Completely eliminate
Alternative choices
Actual experience
Connected together
Final result
Prove conclusively
In as few words as possible
 Include Only Relevant Material
Wordy: We hereby wish to let you know that our
company is pleased with the confidence you have
respond in us.
Concise: We appreciate your confidence.

• Find single word substitutes for the phrases.

 With regard to about
 Despite the fact that although
 At the present writing now
 Is of opinion that thinks
 In the first place first
 At a rapid rate fast
 Exercise
• Rewrite the following by omitting articles, trite
(worn out) expressions, wordy sentences and
repetitions:
At this time I am writing to you to enclose the
post paid appointment for the purpose of
arranging a convenient time when we might get-
together for a personal interview.
 CONSIDERATION
• Prepare every message with the receivers in
mind
• Try to put yourself in their place.
• Do not lose your temper
• Do not accuse and charge without facts.
• Thoughtful consideration or “you-attitude”.
 Be Considerate
• Focus on YOU instead of I & WE
• Show reader benefit & interest
– meet recipient's needs
– address their concerns, or
– offer them rewards
• Emphasize on positive & pleasant

• Apply integrity & ethics

 Exercise
• Write with a ‘you ‘ attitude.
I want to send my congratulations for --(Congratulations to
you….)
We will ship soon the goods of your order-
We pay eight percent interest on -----
• Avoid negative – unpleasant words.
It is impossible to open an account for you today.
When you travel on company expense, you will not receive
approval for first class fare.
• Show reader’s benefit
Because we have not written to you in sometime , please
help us bring our record by filling and returning the other
half of the card.
 CONCRETENESS
• Be specific, definite, and vivid.
• Do not be vague and general.
• Use donatives (direct, explicit, often dictionary
based) rather than connotative words (ideas
or notions suggested by or associated with a
word or phrase)
 How to Apply Concreteness
• Use specific facts and figures
• Put action into words
• Choose vivid image building words by
comparison & figurative language
• Use more adjectives and adverbs
• Use Specific Facts & Figures

 Use exact, precise statement or a figure in

place of a general word.
 Some exceptions
 When specific figures or facts are not present.
 When you wish to be diplomatic (considerate).
 When exact figures are unimportant.
• Put Action into Words
 Use the Active Voice
 Put Action in your Verbs rather than in nouns &
infinitives
 Use the Active voice
 Subject performs the action (gives life)
 Active verb makes your sentence more
i. Specific
ii. Personal
iii. Concise
iv. Emphatic
Prefer Passive Voice
• To avoid personal, blunt accusations or
comments
The October check was not included v/s you failed to
include
• When you want to stress the object of the
action.
You are invited v/s we invite you.

• When the door isn’t important in the sentence.

Three announcements were made before the meeting
started.
 Put Action in Verbs, not in Nouns
• Seven deadly verbs- be, give, have, hold, make,
put & take.
• Action hiding in a Quiet nounAction in verbs
Collection collect, held the meeting met
• Put Action in Verbs, not in Infinitives
To check check, to keep keep
 Choose Vivid, Image-Building Words
• Use sensory appeal, comparisons, figurative
language, concrete nouns & well chosen
adjectives
• Use fewer description
• Sensory Appeal
 Concrete language often evokes sensory
response.
• Comparison
 Make an unclear idea clear or vivid.
• Figurative Language
 Use figures of speech sparingly.
 Clarity
• Choose precise, concrete & familiar words
• Construct effective sentences & paragraphs.