Business Model Canvas

Group 11:

• Aaditya Verma (19PGDM071)

• Adarsh Bansal (19PGDM074)
• Devesh Kumar Singh (19PGDM090)
• Kumar Kartik Jain (19PGDM104)
 Key Partners Key Activities Value Customer Customer Segments
Proposition Relationships

• Taste • Distinctive Starbucks

• Quality Experience
• New markets and Free Wi-Fi access
• Coffee Drinkers
A. Subsidiaries • Customer Experience •
Products expansion • Starbucks Rewards
• Urban Class
1. Starbucks Coffee Company • One of the best Coffee
• Music • Simplified payments using
• High Income Groups
Retail stores in the world
• Film technology
• OTG People
2. Seattle’s Best Coffee • Simplify and Speed Up
• Food Service Customers • Song of the day with iTunes
3. Teavana Ordering process
• Distribution to all retail • High media involvement
• Relaxing Music
stores
4. Ethos Water • Cozy Environment
• Marketing through
5. Evolution Fresh • Comfortable Furniture
grocery stores
• Agreements
6. Hear Music
• Marketing
7. La Boulange Bakery • Communication and
Public Relationship
B. Licensees

C. Suppliers
Key Resources Channels
D. Farmers

E. Retailers • Coffee shop

F. Distributors
• Grocery Stores
• 29000+ coffee shops in
• Warehouse
80 countries
G. Spotify • Retail Stores
• More than 12700 shops
H. Apple
• App Store
of his own
• Google Play
• Barista (person who
I. Duracell • Website
serves in a coffee bar)
• Social media platforms
J. PepsiCo • High Quality Arabica
• Power mate Charging
surface on tabletop
• Recycled Paper
• Farmer Equity Program