An analysis on business

performance of Zappos.com
Presented by:
Divya Agrawal (A002)
Kushaagra Ahuja (A004)
Rajat Chawla (A010)
Karthik G. (A014)
Yash Piplani (A032)
Aditya Solanki (A040)
 • Acme has a contribution of approximately
Facts about 87.83% of the total sales of Zappos in
2013
the webpage • Total number of visits = Rs. 62.76 lacs

ACME • Total sales = Rs. 16.81 crores

New Customers for year Returning Customers for
2013 year 2013
2390
2252

2043

1808

1268
1117

268 268 268 268 268 268

Acme Botly Pinnacle Sortly Tabular Widgetry Acme Botly Pinnacle Sortly Tabular Widgetry
 30.41M

21.38M
19.86M
18.09M
Acme Monthly 17.09M 16.37M
17.15M
14.98 M
Gross Sales 2013 12.85M

Jan Feb Jun Jul Aug Sep Oct Nov Dec

 1019.89K

775.45K
752.79K
690.59K 678.25K
667.8K
613.72K
Acme Monthly 551.05 K
526.67K
Visits 2013

Jan Feb Jun Jul Aug Sep Oct Nov Dec

 264059
264059

1. Number
of visits per 64935
site
48056
44904

8253

Botly Pinnacle Sortly Tabular Widgetry

 264059

2.Number of
visits
converted to
add to cart
per site
64935 70516
44904 48056

8253 13115
Botly Pinnacle Sortly Tabular Widgetry

Visits add_to_cart
 70516

3. Add to cart
converted to
orders per site
(Abandonment
rate) 44904
48056

36819
13115

8253 6638

Botly Pinnacle Sortly Tabular Widgetry

add_to_cart Orders
 Site Bounce rate (in %)
Acme 21.93
Botly 0.07
Bounce Rate per Pinnacle 38.65
Site
Sortly 28.98
Tabular 0.00
Widgetry 0.00
 100% 100% 100%

Conversion rate
per Site

19%
13%
10%

Acme Botly Pinnacle Sortly Tabular Widgetry

 Windows 86.97M

MacOSX 48.55M

iOS 37.55M

Platform wise
Gross Sales Macintosh 7.19M

iPad 3.73M

Android 2.93M

Others 4.59M
 Windows 3.05M

MacOSX 1.93M

iOS 1.09M

Platform wise Macintosh 0.28M

Visits
Android 0.15M

iPad 0.1M

Others 0.09M
Any Questions ?