Beruflich Dokumente
Kultur Dokumente
By
Uday Mishra
GSBA Gr. Noida
ukmishra85@gmail.com
February 6, 2011 1
DEFINING RURAL INDIA
RURAL RETAIL SCENARIO IN INDIA
REGULATIONS AND POLICIES IN RURAL RETAIL
SIGNIFICANT PLAYERS –
1.goderj adhar
2.itc -chaupal
3.hariyali kisan bazaar
BUSINESS MODEL OF ITC
IMPEDIMENTS & RECOMMENDATIONS
February 6, 2011 2
Census of India defines Rural
Settlements as......
February 6, 2011
3
RETAIL TOWARDS RURAL AREAS
GREAT OPPORTUNITIES FOR MARKETER
THE INDIAN RURAL MARKET
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• Rural India consists of 720 Million
consumers across 6,38,000 villages
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• Rural Retail is growing @ 7% p.a.
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The Rs 140,000 crore rural retail market is expected to cross
Rs 180,000 crore mark by 2010, And up to Rs 240, 000 crore
by 2015 (CII).
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increased access to information
and communication technology,
improving infrastructure
increased government
initiatives to boost the rural
economy,
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OCCUPATIONS URBAN RURAL
Cultivator 5 40
Petty 15 5
Shopkeeper
Wage 20 35
earner
Salary 40 20
earner
Others 18 8
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US China
India
Total Retail 2325 323 180
Value $ bn
% Salience to above
Traditional 15 80 98
Modern 85 20 2
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54 Non Agricultural Use Clearance--
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GODREJ ADHAR
ITC-CHAUPAL
HARIYALI BAZAAR
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FORMAT OF GODREJ ADHAR
FMCG products, fertilizers, animal feed, etc.
Services like banking, insurance, pharmacy,
postal services and petrol pumps
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A COMPLETE SOLUTION PROVIDER FOR
THE INDIAN FARMERS
provides professional
guidance with an objective to
improve productivity, higher
returns and improved cost
benefit ratio.
services offered
crop advisory services, soil &
water testing services; buy
back of output, crop finance,
supply of agri inputs and
animal feeds, transfer of
information (weather, price,
and demand supply), door
delivery of products etc.
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24 outlets in eight rural locations across the country
and each outlet services 20 villages in its vicinity
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Hariyali Kisaan Bazaar
Procurement
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Hariyali Kisaan
Bazaar
DSCL plans to expand to 250-300 outlets by the end of FY
2008-09.
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This concept aims to
Provide the power of expert knowledge
to even the smallest farmer
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Benefits to farmers include
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By 2012, ITC Vision is to cover 100 thousand
villages,
which represent 1/6th of rural India, and create
more
February 6, 2011 than 10 million e-farmers 29
IDEA BEHIND CHAUPAL SAGAR
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A WIDE RANGE OF PRODUCTS FOR ALL
SEGMENTS
CONTINOUS
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SERVICES FROM 6AM- 9PM 31
ESTABLISHMENT OF ATMs AT MALLS
PUBLIC ENTERTAINMENT
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ITC
ASSISTENCE
INPUT SUPPLY
MARKETING
TECHNCAL
GUIDANCE
INSURANC AGRI-INPUT
E FARMERS
COMPANY
COMPANY
TRAINING
AGRICULTURE
UNIVERSITIES/STATE
AGRICULTURE DEPT
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o– Increasing costs of land
o– Pace of expansion
o– High operating costs
o– Low margin of agri-inputs
o– Low purchasing power of
consumers
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• Lack of literacy and awareness
• Low per capita income
• Wide geographic spread.
• Gaps in road and Telecommunications
connectivity.
• Lack of reliable electricity and water supply
• Limited Distribution network for example
cold storage.
• Competition from local players
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Farmers get agri-inputs at competitive rates and
have range of products to choose from
Farmers
February 6, 2011 get a better price for their products and36
• Integration
of rural initiatives into business
model like ITC
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During the first millennium AD, merchants
referred
to India as the Bird of Gold, due to the
glittering
dynamism of its market. Over the next few
years, the
Bird of Gold is poised to take flight once again.
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THANK
S
THANKS
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