Sales Management

Vs

GUIDED BY : PROF. AATMARAM

SAKHARDANDY

Presented By :
Sashmit Tripathi 052
Ashis V Phad 039
 SMARTPHONES MARKET -
GROWTH, TRENDS, AND
FORECASTS (2020 - 2025)

• The Smartphones Market is segmented by Operating System

(Android, iOS, Windows), Distribution Channel (OEM, Retailer, e-
Commerce), Price Range (Premium Phones (USD 400 and
above), Mid-range Phones, Budged Phones), and Geography.

• The smartphone market was valued at USD 714.96 billion in

2019 and is expected to reach USD 1351.8 billion by 2025, at a
CAGR of 11.2% over the forecast period 2020 - 2025. Increased
consumer spending across regions has driven the sales of
Smartphone markers for years. The growth of the market is,
however, plateauing, considering intense penetration levels.
 History of Samsung

 Founded - in 1938
 First Smartphone- in 2000 with Samsung Galaxy Series.
 Origin - South Korea

Distribution Channel
 Online Sellign
 Retailer
 Distributors
 Samsung Product Line

Tablet
Smartphone

Smartphone
Samsung Dual Sim
Phone

CDMA
Phone
 4Ps of Samsung
Product Price
• Innovative Products • Competitive pricing and also uses
• High tech producers such as micro-chips penetrative pricing
and semiconductors • Price is reduced for more sales
• Also provides micro-processors for Apple • Samsung offers nany of its products for sale
• Offer diverse products of wide range of
products

Promotion Place
• Highly effective advertising and brand • Direct selling to retailers and service
sponsorship dealers
• Sales Promotion • Intensive distribution
• Advertisement on TV & online ads • Exculsive Samsung showrooms
• Spoets sponsorships • Modern retailers and contribution
 Samsung SWOT Analysis
Strengths  Strong brand image
 Strong marketing and advertisement team
 Leading innovator in mobile device technology
 Strong financial performance
 Innovation and design
 Focus on envirnoment
 Low Production Costs
 Largest Share in mobile phones and 2nd place in
smartphones sales.

Weakness
 Too low profit margin
 Main Competitors are also largest buyers
 Lack its own OS and Software
 Focus on too many products
 Patent infringement
Opportunities
 Growing mobile advertising industry
 Growing demand for quality application processors
 Growth of tablets market
 Obtaining patents through acquisitions

Threats
 Rapid technological changes
 Declining margins on hardware production
 Breached patents
 Price Wars
 Saturated smartphone market in developed
countries
 History of OnePlus
 Founders: Carl Pei, Pete Lau
 Date founded: 16 December 2013
 Main Goal - To design Smartphone
 First Device- OnePlus 1 on 23rd April 2014
 Product line: OnePlus 2, OnePlus Bullets Wireless ,
OnePlus TV
Distribution Channel
• OnePlus use only one distribution Channel i.e.
Online selling through e-commerce
 4Ps of OnePlus
Product
• One of the best software
• One of the best looking hardware
Price
• The Phone is cheap, but without
compromising quality
• It is relatively lowe priced with a high
specification ration.

Promotion Place
• Online reviews • Its being sold only Online

• Social media presence. • One have to be lucky to get the phone

 OnePlus SWOT Analysis
Strengths 

Low cost smart phone with latest tech high specs.
OnePlus is rising as one of the fastest growing companies
 Exclusive Partnership with major e-tailer Amazon
 OnePlus Sold out 30,000 units of the OnePlus 2 in China
withing 64 seconds after launching the product sale.
 Special android platform Oxygen OS is a big strength
since it sets them apart from other android users.

Weakness
 Limited production capacity.
 OnePlus with a limited marketing budget will face issues
in the smartphone market.
 New entrant
 Highly competitive industry
 Online sales may eliminate offline audience.
Opportunities
 Broaden the geographical market base
 Resort to mainstream product advertisement
 OnePlus can use different marketing channels.
 OnePlus Can target different customer segments.

Threats
 New entrants selling equally competitive phones are
lower prices.
 Inability to keep up with the huge capital involvement
in the industry trend.
 Will face competition.
Competitor Analysis
Facts from various reports
Share Q2-2019
 OnePlus is leading the premium
segment in India and has captured
42% market share.
 It's also the first time that OnePlus
managed to break into elite club of
the 'ultra premium segment‘.
 It's also the first time that OnePlus
has a 26% market share in the
ultra premium segment after the
launch of the ONEPLUS 7 PRO
cracking 45,000 plus category of
phones.
 Samsung led with a 37% market share
with its Galaxy A71 contributing 19% to
the overall market share.
 For this segment specifically, the 
Galaxy A71 had 38% market share
followed by Galaxy A51 with 13%.
Samsung’s “good supply side
dynamics, attractive discounts and
smart channel strategies” helped the
company dominate the premium
segment.
 For smartphones in the premium
segment, shipments grew by 18% YoY
in H1 2020 with Samsung leading in
India