CHARACTER

TRAITS COMMON
TO SUCCESSFUL
ENTREPRENEURS
LESSON 11
OBJECTIVE At the end of the lesson, the learner should be able
S to
◎ Discuss the significance knowing oneself as
part of being a successful entrepreneur and
◎ Identify some character traits that are common
among successful entrepreneurs.
REVIEW

What is market segmentation?

What can you say about the picture?

Why is it necessary to know the characteristics of

an entrepreneur?
INDIVIDUAL
ACTIVITY

◎ Entrepreneurial Self-Test
◎ Score Assessment
◎ 80 - 100 You have outstanding ability to
be an entrepreneur.
◎ 60 - 79 You have satisfactory ability to
be an entrepreneur.
◎ 40 - 59 Self-employment may not be an
appropriate career for you.
◎ 0 - 39 You should probably avoid
entrepreneurship.
What is the significance of your Self-Test?
 GROUP Group Activity-Directions:
ACTIVITY 11.1
◎ The leader gets the activity sheets and rubric
from the teacher
◎ Go to your respective area assigned to you.
◎ Begin doing the activity, be mindful of the
rubrics presented.
◎ Finish in ten minutes, and then present your
output in less than 3 minutes.
 Three Major Clusters

ACHIEVEMENT CLUSTER PLANNING CLUSTER POWER CLUSTER

Opportunity seeker Goal-setter Persuasive and positive

committed Information seeker networker
persistent Systematic in planning and
Risk-taker monitoring Self-confident
Efficient and quality -oriented
ACHIEVEME ◎ OPPORTUNITY SEEKER
NT CLUSTER
A business opportunity-seeker is an entrepreneur
who
1. Sees and acts a new business opportunity; and
2. Seizes unusual opportunities to obtain
financing, equipment, land, work, space
assistance.
ACHIEVEME ◎ COMMITTED
NT CLUSTER
A highly committed entrepreneur
1. accepts full responsibility for what has been
promised to the customers.
2. Establishes proper coordination with and
among workers, so that goods and services
are delivered as promised’ and
3. Seeks to patronize the satisfaction and interest
of customers.
ACHIEVEME ◎ PERSISTENT
NT CLUSTER
An entrepreneur who is persistent is the one who
1. Takes repeated or different actions in order to
overcome the obstacles
2. Make personal sacrifices or exert
extraordinary effort to complete required task,
and
3. Stick to his/her own judgment in times of
opposition and failure.
ACHIEVEME
NT CLUSTER
◎ RISK-TAKER
Risk is inseparable from entrepreneurship.
There are three types of risk-takers:
1. An aggressive risk-taker is not scared to take any risks
in business 14

2. A moderate risk-taker is more calculative in taking

risks. He/she analyzes the situation before taking the
leap.
3. A conservative risk-taker is not very eager to take any
kind of risk. He/she satisfied with managing a small
business and regular clientele.
ACHIEVEME ◎ EFFICIENT AND QUALITY-ORIENTED
NT CLUSTER
A successful entrepreneur highly values efficiency
and the concept of quality in all business
undertaking. He/she
1. Always performs the required tasks in
accordance with existing standards of
excellence or continuously improve his/her
past performance and
2. Strives to do things better and faster with
minimal cost.
PLANNING ◎ GOAL SETTER
CLUSTER
A successful entrepreneur sets clear, specific and
well defined short- and- long term goals and
objectives.

Goals and Objectives must be SMART. (Specific,

Measurable, Achievable, Realistic and Time-
bound).
PLANNING INFORMATION- SEEKER
CLUSTER A successful information seeker
1. Seeks relevant information on target customers, suppliers of
raw materials, and competitors.
2. Verifies available information from various sources, both
private and public, like printed materials and agencies.
3. Seeks opinion and advice from experts in the business field;
and
4. Finds other possible ways to make sure that the desired
information is complete.
PLANNING SYSTEMATIC IN PLANNING AND MONITORING
CLUSTER A successful entrepreneur adopts a systematic and coordinated
planning and monitoring activities where she/he
1. Gathers all the qualitative and quantitative information before
formulating the plans.
2. Develops logical step-by-step approach on the formulation of
the plans.
3. Monitors the progress of activities and switches the alternatives
strategies when deemed necessary, and
4. Evaluates constantly the alternatives in achieving the goals
 POWER PERSUASIVE and POSITIVE NETWORKER
CLUSTER As a persuasive and positive networker, the successful
entrepreneur usually
1. Adopts specific strategies that will influence and
convince others while maintain the highest degree of
respect, and
2. Makes use of positive contacts in the business
community in order to meet the goals an objectives of
the business endeavor.
 POWER SELF-CONFIDENT
CLUSTER
Successful entrepreneur are known to have high level of
self-confidence. They project a favorable image of
themselves which is founded on respect and good deeds in
the business community. Entrepreneurial self-confidence is
actually a manifestations of the entrepreneur's strong trust
or belief in himself/herself.
Why is it knowing yourself completely plays an
important role in entrepreneurship?
QUIZ Direction:
In a ¼ sheet of paper, write TRUE if the statement is correct and FALSE if it
is wrong.
1. A person is assured of becoming a successful entrepreneur once he/she
possesses al the character traits common to successful entrepreneurs.
2. A persistent entrepreneur immediately quits from the business venture
after experiencing failure
3. A quality-oriented entrepreneur produces goods that are of high quality
based on his/her perception.
4. Risk is inseparable from entrepreneurship.
5. As an information-seeker, an entrepreneur uses unverified data in making
economic decisions.