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THE

BUSINESS MODEL &


SUPPLY CHAIN ANALYSIS
SCOPE
• Current Business Model

• Stocking Policy (Business Leverage)

• Brick & Mortar Model Vs Market Place Model


(Rationality).
Amazon Founded Physical Store

eBook outsell
hardcover
Launched in India

HQs – NY & Virginia

Amazon Prime App

Kindle Fire

Music
Vision Values
“Our vision is to be earth's  Customer Obsession
most customer-centric
company; to build a place
 Ownership
where people can come to  Invent and Simplify
find and discover anything  Learn and Be
they might want to buy Curious
online.”  Hire the Best
 Highest Standards
Mission Statement  Think Big
“We strive to offer our  Bias for Action
customers the lowest  Earn Trust
possible prices, the best
 Deliver Results
available selection, and the
utmost convenience.”  
Prime
Re
Value
Kindle ad
on
th
e
go

Se
ll

Consumer
b et
te
r &
m
or
e
Marketplace
Music
Revenue
Others & Advertising
AWS

Subscription

Online Stores

Third Party

Physical Stores
Multi-Channel
Fulfillment
Technology
Competition
STOCKING POLICY
eCommerce Arrival

Jeff’s
Predictions
eCommerce & Retail

MARKETPLACE
Struggle

eCommerce & Retail


Convergence

Retail Emergence
BRICK MORTER

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