UNIT 1: MANAGEMENT

• Introduction, Meaning, Definitions, Characteristics, Importance and Scope of Management-

• Management as a Science, as an Art and as a Profession-Meaning and Definitions of
• Administration-Differences between Management and Administration

UNIT 2: PRINCIPLES AND FUNCTIONS OF MANAGEMENT

• Principles of Management -Nature and Importance F.W Taylor’s Scientific Management,

• Henry Fayol’s 14 Principles of Management-Management By Objectives (MBO) -Meaning,
• Definition, Need, Benefits and Limitations-Management By Exception (MBE) -Meaning,
• Definition, Need, Benefits and Limitations,-Management functions-Meaning, Definitions,
• Characteristics, Benefits & Limitations of Planning, Organizing, Staffing, Directing,
• coordinating, reporting & Controlling

UNIT 3: LEADERSHIP AND MOTIVATION

• Leadership -Meaning, Definition, Characteristics.-Role and Qualities of a good Leader-

• Leadership Styles—Autocratic, Democratic, Free-rein, New age leadership styles-servant
• leadership, level-5 leadership, transformation leadership, transactional leadership,
• negotiation leadership, moral leadership, women leadership and global business leadership
• style
• Motivation- Nature, importance and Theories of Motivation– Maslow’s Need Hierarchy
• Theory, McGregor’s Theory X and Theory Y and Herzberg’s Two Factory Theory
• UNIT 4: COMMUNICATION SKILLS

• Meaning and Definitions of Communication-Types of Communication – Formal

• Communication & Informal Communication-Modes of Communication – Verbal
• Communication, Non Verbal Communication (Body Language, Gestures and Facial
• Expressions,) Etiquette and mannerism in personal and business meetings, E-communication,
• Video and virtual Conferencing -Written Communication- Email Writing,
• Characteristics and Importance of Effective Communication -Barriers to Effective
• Communication and Measures to Overcome Barriers-Effective Communication Skills –
• Active Listening, Speaking, Observing, Empathizing-Tips for Improving Communication
• Skills

• UNIT 5: LIFE SKILLS, PERSONALITY AND ATTITUDE

• Life Skills-Meaning, definitions, elements of life skills-Behavior, attitude, mannerism,

• manners, etiquette, ethos, morality, determination commitment, courageousness,
• perseverance, self confidence, navigating life under different circumstances, self
• actualization
• Personality-Meaning, Definition, Characteristics and Determinants, types and sources of
• personality, difference between trait and personality
• Attitude- Meaning, Definition, Characteristics, Components, Factors influencing attitude,
• and types of attitude
 What is Management?

Management is essential for an organized life

and necessary to run all types of
management. Good management is the
backbone of successful organizations.
Managing life means getting things done to
achieve life’s objectives and managing an
organization means getting things done with
and through other people to achieve its
objectives.
Management
Definition and concept of management
A) Art of getting things done
Mary parker: “management is the art of getting
things done through others”

Harold Koontz: “ management is the art of getting

things done through and with people in formally
organised group. It is an art of creating an
environment in which people can perform and
individuals and can co-operate towards attainment of
group goals.‘”
B) Management as a process
Henry Fayol: “to manage is to forcast and plan, to
organise, to command, to co-ordinate, and to control”

George R Terry: “management is a distinct process

consisting of activities of planning, organising,
actuating and controlling, performed to determine
and accomplish stated objectives with the use of
human being and other resources”
C) Art and science of decision making and
leadership
Donald J. Clough: “ management is the art and
science of decision making and leadership”
D) An art of increasing productivity:
F W Taylor: “Management is the art of knowing
what you want to do and then seeing that
they do it in the best and the cheapest may”
 Nature or characteristics of management
• Multidisciplinary
• Management is a group activity
• Goal oriented
• Factor of production
• Universal
• Social process
• System of authority
• Dynamic function
• Art as well as a science
• profession
 Importance Of Management
• It helps in Achieving Group Goals
• Optimum Utilization of Resources
• Reduces Costs
• Establishes Sound Organization
• Increases profit
• Establishes Equilibrium
• Essentials for Prosperity of Society
 Scope
• Production management
• Marketing management
• Financial management
• Personnel management
• Office management
 Is Management a Science or
an Art
• Main elements of art:
 personal skill
 practical knowledge
 result oriented approach
 regular practice
 creativity
 Main elements of science

 Universally acceptance principles

 Experimentation & Observation
 Cause & Effect Relationship
 Test of Validity & Predictability
 Management as both Science and Art
• Management is both an art and a science.
management combines features of both science
as well as art. It is considered as a science
because it has an organized body of knowledge
which contains certain universal truth. It is called
an art because managing requires certain skills
which are personal possessions of managers.
Science provides the knowledge & art deals with
the application of knowledge and skills.
• Body of specialised knowledge and techniques
• Formalised method of acquiring training and
experience
• Establishment of professional association
• Code of conduct
• Priority of service over economic
considerstion
 Administration
• “Administration means the overall
determination of policies, setting of major
objectives, the identification of general
purposes and laying down of broad
programmes and projects.”  – Theo Haimann