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The purpose

goals and
component of
àoal of communication

a For medical communication (which refers

to the relationship between health
providers, patients and colleagues /
interpersonal perspectives.
a Increase your personal job satisfaction
a Let the patients know that you care
a Reduce costs
a Reduce liability (responsibility)
a Increase efficiency
a j ommunications is the technology
of moving the messages over time
and distance such as Radio,
Journals, TV.. , communications
emphasis the exchanges of
ritical components of
a 1. Process
Process:: something that is ongoing

a 2. Meanings
Meanings:: the idea or intents of com.

a 3. Verbal communication:
communication : the wards

a 4. Non
Non-- verbal communication:
communication : can be as
high as 95% of the message
Types of
1. Accidental communication: happens
when you do not know or realize that
you are communicating.
2. Expressive communication:
communication :
characterized by messages that
express how the sender feels at a
given time ( either positive pr
negative effect)e.g. : wow, ops, ohoh
1. ontent:: what we have said
2. Relational: emotional expression of how
we feel
Types of
communication cont..
3 . Rhetorical communication:
communication : having a
specific goal in mind. ( most common
and consider to be the majority of our
e.g persuade someone, it has an
effort to influence or alter thinking or
behavior of others.
àoals of
a To build relationships
a To influence people
a To understand
a To reduce uncertainty
Reasons for communication
(why you choose to talk to someone but
not the other?)

a Proximity: (closeness)
a Attraction::
a. Physical attractiveness
b. Social attractiveness: fun
to be with
c. Task attractiveness: work
Reasons for
communication cont«
a Homophily: how similar we are
to the source
j in learning relationship optimum
homophily occurs when you view the
other person similar to you but know
more than you do in that particular
matter, this person become then the
optimal leader, and can potentially
become a mentor
Mentoring is described as a mutual
decision of informal joining based on
Reasons for
communication cont«
a omponents of homophily:
homophily :
a 1. Demography: age ,
gender, ethnicity, race,
region, religion, geography.
a 2. Background: having
similar experiences
a 3. Attitude: the most silent
feature of homophi ly.
Reasons for
communication cont«
a Utility:: usefulness
a Loneliness : Individuals will talk to any
one who is available
Hurdles of
a 1. Selective exposure : is a person·s
conscious of unconscious decision to
place himself of herself in a position t
o receive messages from a source. The
receiver is responsible to choose the
source or sources that will provide the
most objective information.
a Factors predicting exposure decision:
decision :
a Proximity: closeness to information
(internet or books)
Hurdles of
ommunication cont«
a Utility : useful and used before
a Involvemen t: how much information known
a Reinforcement : Treatments that you have
observed to be consistent with promised
results reinforce the exposure

2 . Selective attention : you may select to pay

attention to some information than others
Factors contribute to attention:
attention :
1. Attention span:
span : the amount of time you
concentrate in a message
Hurdles of
ommunication cont«
2. Novelty
Novelty:: rareness

3. oncreteness : people listen to conversation that

affect them or related to their experience.

4. Size:
Size : the longer the message the less

5. Duration:
Duration : the longer the communication
encounters the less likely the people would pay
Hurdles of
ommunication cont«
a 3. selective perception:
j perception is the process of
attributing meaning to the messages.
Messages do not :carry meaning yet
they stimulate meaning in the
receiver's mind. Different receivers
will have different meaning to the
same message. (all perception is
Hurdles of
ommunication cont«
a Factors associated with receiving different
perception than what is intended by the
a A. ambiguous messages: un clear abstract
messages, the message should be concrete and
a B. lack of redundancy: (Repetition of parts or all
of a message to circumvent transmission errors)
a . lack of schema: schema is the mailboxes in the
a D. bias: prior experiences that block perception.
a E. lack of prior experience: whenever people have
had similar experience
Hurdles of
ommunication cont«
a 4. selective retention: what the information
select to store in the long-
long - term memory.
a A. highlight the information: using the tone of your
voice stressing the importance of the ward or idea.

a Redundancy: the more repeating the same idea or

ward reflect how important it is for you

a Schema: building a mail box

a Adaptation: this is the concrete application of the

information and either it is important or useful to

a The principle of primary and recency:

recency : presenting the
information at the beginning or at the end of the
Hurdles of
ommunication cont«
a 5. selective recall:
recall : context
(environment or circumstances)
Misconceptions in
a 1. wards have meaning
a 2. communication is a verbal process
a 3. telling is communicating
a 4. communication will solve all our problems
a 5. communication is a good thing
a 6. the more you communicate the better
a 7.commnication can·t break down.
a 8. communication is a natural ability
a 9. interpersonal communication is intimate
a 10. competence of communication is effective