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1
Presentation Outline
Integrated Business Organogram
Integrated Business – India Structure
UPL Products Strength
UPL Sales Journey & Key Contributing Products
Business Highlights – Integrated
H1 Sales Performance
Projections for Q3 & Q4
Sales Outlook 2009-10
– Q1 A + Q2 A + Q3 F + Q4 F
SWOT Analysis
Registration Outlook for the year
Competitive Scenario
Indian Agrochemical Market – An Overview
UPL in India – Product Group & Market Share
AF Key Products Journey
Indian Business Marketing Strength
– Marketing Activities
– Marketing Inputs
– Corporate Brand Building Activities
2
Integrated Business Organogram
3
Integrated Business - India Structure
Punjab
Rajasthan
H.P & J & K
Haryana
Employee Strength - 381 Uttar Pradesh
Zonal Business Heads - 7
Regional Managers – 35
Chandigarh
Marketing Team – 37
SO/SE/SSE – 260
Depots – 24
Channel Partners – 4500 Delhi
Ahmadabad
Bengaluru Andhra
Pradesh
W E
Karnataka
Tamilnadu &
Kerala
S 4
5
UPL’s Products Strength (AF)
6
UPL – Seed Product Profile (FC & VC)
1. Paddy 1. Tomato
2. Cotton 2. Chilli
3. Maize 3. Brinjal
4. Sunflower 4. Bhindi
5. Jowar 5. Cabbage
6. Bajra 6. Cauliflower
7. Mustard 7. Cucurbits
7
Integrated Business Snapshot
Period - H1(April - Sep 2009), Value - Rs. Cr.
Previous Budget Actual % %
Division
Year 2009 2009 Achievemen Growth
Agro Formulation 162 182 184 101 14
Field Crops 59 70 46 67 (22)
Vegetable Crops 29 38 31 82 6
Integrated Total 250 289 261 90 4
350 120
101 289 261 100
300 250
90
82 80
250
67
182 184 60
200 162
40
150
14 20
100 70 6 4
59 0
46 38
50 29 31
(22) -20
0 -40
Agro Formulation Field Crops Vegetable Crops Integrated Total
8
Agro formulation Journey (Net Sale Rs. Cr.)
300 277
150 130
109 111
100
50
2006-07
2008-09
2002-03
2003-04
2004-05
2005-06
2007-08
9
Key Products (AF)
2008-09 (% Contribution of Net sale)
Lagaam, 4
Saaf, 13
Uthane, 7
Umet, 11
10
H1 Sales Snapshot (Integrated)
11
H1 Sales Snapshot (AF - All India)
12
Sales Snapshot (FC – All India )
13
H1 Sales Snapshot (VC – All India )
14
Sales Outlook 2009-10 (Integrated All India)
Value Rs. Cr.
FY 09-10
Q1 A Q2 A Q3 F Q4 F
Outlook
Budget 158 131 98 48 435
Actual/Forecast 167 94 99 51 411
% Achievement 105 72 101 107 95
15
Sales Outlook 2009-10 (AF)
Value Rs. Cr.
FY 09-10
Q1 A Q2 A Q3 F Q4 F
Outlook
Budget 88 94 70 31 282
Actual/Forecast 89 95 75 36 295
% Achievement 101 101 108 116 104
0 90
Q1 Q2 Q3 Q4 FY 09-10
Outlook
16
Sales Outlook 2009-10 (FC)
Value Rs. Cr.
FY 09-10
Q1 A Q2 A Q3 F Q4 F
Outlook
Budget 55 15 14 6 90
Actual/Forecast 62 -15 3 6 55
% Achievement 113 -102 21 107 62
17
Sales Outlook 2009-10 (VC)
Value Rs. Cr.
FY 09-10
Q1 A Q2 A Q3 F Q4 F
Outlook
Budget 16 22 14 11 63
Actual/Forecast 16 15 21 9 61
% Achievement 99 68 151 81 97
50 120
99
100
40
81 97 80
30 22 21
16 16 68 60
15 14
20 11 40
9
10 20
0 0
Q1 A Q2 A Q3 F Q4 F FY 09-10
Outlook
18
Q3 + Q4 Sales Outlook (AF - Key Products)
Budget (Cr.) Expected (Cr.)
S.No. Products Technical H2 H2
1 Jhatka Clodinofop 15% WP 12 12
2 Saaf Carbendazim 12 + Mancozeb 63 Wp 11 12
3 Uthane Mancozeb 75 % WP 11 12
4 Umet Phorate 10 G 10 12
5 Total Sulfo 75 + Metsulfo 5 WG 8 8
6 Phoskill Monocrotophos 36 SL 5 6
7 Kaardon Cartaphydrochlorde 4 G 4 4
8 Lancer Acephate 75 SP 4 5
9 Lancergold Acephate 50% + Imidacloprid 1.8% SP 3 4
10 Saathi Pyrazosulfuron 10 WP 3 3
11 Buprolord Buprofezin 25 SC 3 4
12 Ustaad Cypermethrin 10 EC 3 3
13 Kinadon plus Phosphomidon 40 SL 2 3
14 SF-10 Sulfosulfuron 75 WG 2 2
15 Uniquat Paraquatdicholride 24 SL 2 2
Total 83 89
19
Q3 + Q4 Sales Outlook (FC - Products)
20
Q3 + Q4 Sales Outlook (VC - Key Products)
Budget (Cr.) Expected (Cr.)
S.No. Products H2 H2
1 Hybrid Ca bba ge 4 4
2 OP Coria nde r 2 2
3 Hybrid Chilli 2 2
4 Hybrid Toma to 2 2
5 Hybrid Wa te rme lon 2 2
6 Hybrid Ca ulifolwe r 2 2
7 OP Bhindi 2 2
8 Hybrid Cucumbe r 1 1
9 Hybrid Bhindi 1 1
10 Hybrid Be e troot 1 1
11 Hybrid Brinja l 1 1
12 Hybrid Mus kme lon 1 1
14 Hybrid Bottle gourd 0 1
15 Hybrid Bitte rgourd 0 1
To tal 20 21
21
Measures to Cash Opportunities & Improve Strength
22
Strategies to Combat Threats & Weaknesses
23
Registration outlook for the year
– Fipronil 5 % SC
– Fipronil 0.3 Gr
– Chlorpyriphos 50 + Cyper 5 EC
24
Competition for top 5 UPL Products
Volume – Kl/Mt
Industry UPL UPL Market Competition Suggestions to
S.No. Products Technical UPL Strength Competitors
Volume Volume Share Strength Maintain/Improve sale
25
Top five Products (Industry - 2008 )
26
Key Initiatives to sustain 20% growth for next three (3) years
2. Talent
– Recruitment, Training & Development
– Leadership Development – ICCI
27
28
Saafilizer Concept Promotion
Float Vans
29
Lancergold float Van
30
Night View of Float Van (Saaf + Lancergold)
31
Seed Treatment Campaign – Govt Participation
32
Seed Treatment activities
Government Participation & Media Coverage
33
Crop Specific Activity – Coral Master Meeting
34
Crop Specific Activities – Focus on Farmers
36
Farmer Meetings (Punjab)
37
Farmer Meetings (Punjab)
38
Farmer Meetings (Bihar)
39
Farmer Meetings & Product Display
40
Farmer Meeting – Pune
41
Farmer Meeting Andhra – Scientist Participation
42
New Products field days (Vesta)
43
New Products –Media Coverage
44
New Product Promotion – Udora (Soybean Herbicide)
45
Saafilizer Concept Display at Retailer counter
46
Folks in Andhra
47
Lagaam Walker Campaign (Maharashtra)
48
Lagaam Rally - MP
49
Vehicle Campaign
50
Coral Farmer Meeting - Rajasthan
51
Coral – Jagrukta Rath
52
Coral - Oil Testing Lab
53
Training to Field Assistants
54
Model Plot Activities
55
ISK Team Visit
Products -
1. UPI – 206 (Sucking Pests)
2. UPI – 106 (Lepidopteron)
3. UPF – 206 (Early & Late Blight)
4. UPF – 108 (Early & Late Blight)
Crops Covered –
Cotton, Chilli, Tomato, Okra
Brinjal, Cabbage, Potato, Bitter Gourd
Zones Covered –
Chandigarh, Delhi
Ahmedabad, Hyderabad & Bengaluru
56
Distributor Meeting
57
Retailers Meeting
58
Retailer Meeting - Davangere
59
Retailers Meeting – Media Coverage
60
Use of Saaf Empty Cartons & Product Display
61
Use of Saaf Cartons as Cost effective Promotional
62
Saaf Walker Campaign
63
Integrated Field Day Activities - Punjab
64
65
Integrated Crop Schedule Cards
66
Integrated Promotional Inputs (AF +VC)
Saaf + Divyajyoti
67
Crop Specific Inputs (AF + VC)
Saaf + Vaisnavi
69
Crop Specific Inputs (AF +FC)
Mustard + Saaf + LG + Insulfgold
71
Saafilizer Concept - Handbill
72
Integrated Marketing Inputs
Dealer Board
Integrated Umbrella
73
Crop Specific Inputs
74
Crop Specific Inputs
75
Crop Specific Inputs
76
Product Specific Inputs
Sticker
Poleposter
78
Product Specific Inputs
Dangler
Balloon
79
Saaf Balloons & Walkers
80
Product Specific Inputs
Wall Painting
Integrated Inputs
Walker
81
Product Specific Inputs
CARRY BAG 82
Product Specific Inputs
Banner
Demo Board
Poster
Wall Clock
Dangler
83
Product Specific Inputs
Display Canopy
Integrated Inputs
84
Product Specific Inputs
Dangler
Sticker
Integrated Inputs
85
Product Specific Inputs
Poster
Pole Poster
Integrated Inputs
86
Product Specific Inputs
Banner
Integrated Inputs
Field Board
87
Product Specific Inputs
Leaflet Front
Integrated Inputs
88
Product Specific Inputs
Walker
89
Product Specific Inputs
Integrated Inputs
90
Crops Specific Handbills
91
Saaf – lancergold Hoardings
92
Order Book
93
94
Crop Specific Complete Package of Practices
95
Crop Specific Complete Package of Practices
96
Participation in Exhibitions
97
PAU Kisan Mela – 1st Prize
98
UPL – Advanta Farmer Field School
An Educational Project dedicated to Indian Farming Community
OBJECTIVES
99
100
101
Corporate Calendar
102
Farmer Prescription Pad
103
104
Integrated Visiting Card
105
Product Press/Magazines Adds
106
Trade Recognition & Motivation
107
Thanks
108
Indian Agrochemical Market Overview
109
Crop Market Share
Others 1279 26 36 13
Grand Total 4931 277
110
India – Land Usage
111
Source: Syngenta estimates
Percentage of Operational Holding
In 1960-61, 60% of the cultivated area was operated by farms exceeding 4 ha,
but by 2002-03 the figure has reduced to 35%
112
Distribution Types
113
Distributors Role in support of Farmers
1. Finance to farmers
– Providing Agri-inputs (Seeds, fertilizers & Crop protection chemicals &
equipments) on credit terms
– Finance to farmers to grow their crops as well as for personal issues
3. Technology Transfer
– Helps in updating with latest technology
– Provide the technology to their fields
– Update regarding the new avenues of upcoming segments etc
114
Saaf (Carbendazim 12% + Mancozeb 62%)
40 35
30
30 24
20 16
10
0
2005
2006
2007
2008
115
Kaardon (Cartap Hydrochloride 4G)
Kaardon(Rs. Cr.)
12 11
10 8
8 6
5
6
4
2
0
2006
2005
2007
2008
116
Phoskill (Monocrotophos 36% SL)
40 36
35
30
24
25 19
18
20
15
10
5
0
2007
2005
2006
2008
117
Umet (Phorate 10% G)
30
30 28
27
25
20
20
15
10
5
0
2005
2006
2007
2008
118
Uthane (Mancozeb 75% WP)
25
20
20
15
10
10 6 7
5
0
2006
2005
2007
2008
119
Ustaad (Cypermethrin 10% EC)
10 9
8 7 7
6
6
0
2005
2006
2007
2008 120
Total (Sulfosulfuron 75% + Metsulfuron Methyl 5% WG)
10 9 9
7
8
6
6
0
2005
2006
2007
2008
121
Lancergold (Acephate 50% + Imidacloprid 1.8% SP)
12
10
10
8
6
4
2
2
0 0
0
2005
2006
2007
2008 122
Lagaam (Imazathapyr 10 % SL)
12
12
10
2
0.0 0.0 0.4
0
2005 2006 2007 2008
123
SF -10 (Sulfosulfuron 75%WG)
12 11
10
8
6
4 3
4 3
2
0
2005
2006
2007
2008
124
Thanks
125