GALAXY GROUP

Presented by:-

• Abhishek mishra
• Ritesh singh
• Rana Ranjit
• Rajeev kumar
• Anupam Bajoria
• Ritesh Soni
• Manish
• Gaurav Naphade
• Subodh Kumar
• Shrikant Wankhade
Automobile Industry in India
 AUTOMOBILE

PASSENGER COMMERCIAL
2 WHEELER 3 WHEELER
VEHICLE VEHICLE

I.C.V. M.C.V. H.C.V.

MOTORCYCLE SCOOTERS SCOOTERETTES MOPEDS

 INDIAN AUTOMOBILE
INDUSTRIES
Two wheeler Four Wheeler Heavy vehicle
Manufactures Manufacturers Manufactures
Hero Honda Maruti Udyog Tata Motors

Bajaj Hyundai Motors Ashok Leyland

TVS Tata Motors Eicher Motors

Yamaha Mahindra Auto Ltd. Bajaj

Honda Motors Hindustan Motors Mahindra Auto

 The Key Players…

Two wheeler Passenger vehicle

Commercial TATA Motors, Ashok Leyland, Swaraj Mazda,Mahindra & Mahindra ,Force
vehicles motors, Eicher Motors

Passenger TATA Motors, Maruti Udyog, Honda Motors, Toyata, Skoda, Mahindra &
vehicle Mahindra, Daimler Chrysler, Hindustan Motors

Two Wheeler Hero Honda, Bajaj Auto, Honda Motors, TVS Motors, Yamaha , Kinetic Motors

Three Wheeler Bajaj Auto, Piaggio India

 Trends in the automobile sector…
Production of automobiles
Domestic Sales of automobiles

10 CAGR 15.4% CAGR 14.2%

8.5
10
7.2
million numbers

8 7.9

million numbers
6.3 8 6.8
5.9
6 5.3 6 5.2
4.8 4.6
4
4
2
2 0
2000-01 2001-02 2002-03 2003-04 2004-05
0
2000-01 2001-02 2002-03 2003-04 2004-05
Exports of automobiles

•Domestic Sales have been growing strongly 0.7 0.63

0.6
CAGR 39%
• Exports have nearly tripled in the last 5 years

million numbers
0.48
0.5
•Largest three wheeler market in the world 0.4 0.31
0.3
0.18
•4th largest passenger vehicle in Asia 0.2
0.17

0.1
• largest tractor in the market 0
•5th largest commercial vehicle market in the world 2000-01 2001-02 2002-03 2003-04 2004-05
8 out of top 10 global companies
have India presence

They contribute 60 % of global production

but
25 % of India Production
Market Break-up `08-`09’

Source: www.acmainfo.com
www.a2zmba.com
 Global vs. Indian Top 5
1. Ford Motors 1. Maruti Udyog Ltd.
2. General Motors 2. Tata Motors
3. VW Group 3. Hyundai Motors
4. Toyota Motors 4. Mahindra Auto
5. Honda Motors 5. Ashok Leyland
www.a2zmba.com
 Supplier Power

Substitutes
Entrants
Threat

Threat
from

Industry
Industry

from
Rivalry
Rivalry

Buyer Power
MAHINDRA & MAHINDRA
 Mahindra & Mahindra Ltd.
Type Public Company
Founded Oct. 2, 1945
Headquarter Mumbai, India
Key People Keshub Mahindra (Chairman),
Anand Mahindra (VC & MD)
Industry Automative, Farm Equipment
Revenue US$ 3.5 Billion (2008)
Employees 16000 +
Listing BSE, NSE, Luxembourg
 Mahindra : An Introduction
• Conglomerate with over 8 bn US $ in revenues
• Strong presence in six business verticals
• Leading presence in the automotive business for
over 63 years
• Market share of 18% in MUV,48% IN Tractors
• Sales of over 1,90,000 vehicles in FY 2008
• India’s largest SUV/UV player
• Alliances with Ford, Renault and International
Truck
CORE BUSINESS ACTIVITIES
• Automotive
• Farm Equipment
• Financial Services
• Information Technology
• Infrastructure Development
• After-Market
• Two-wheelers
• Mahindra Partners Division
• Specialty Services
 Board of Directors
Mr. Keshub Mahindra Chairman
Mr. Anand G Mahindra Managing Director
Mr. A K Nanda Executive Director
Mr. Alan E Durante Executive Director

Mr. Deepak S Parekh Director

Mr. A S Ganguly Director
Mr. Baldev R Gupta Nominee Director
Mr. Philip G Spender Alternate Director
 VISION & OBJECTIVE
Vision:-
• Become total solution provider co.
• Become global Automobile and farm
equipment company and to find higher
place in ‘fortune 100’ companies.
• Venture into different areas in India and
abroad on the strength of core
competency.
 Corporate Objective
• expand customer base and services
• provide latest technology & services at
affordable price and delighting customers
• Diversify services at national and
international levels
• Convergence of R & D, technology and
services
• Work for social benefits
 MANAGEMENT
• Advance planning and optimization
• Supplier relationship management
• Customer relationship management
• Organizational restructring
• Managing key requirement
• Performance management system
 M & M EVOLUTION

Contract Product
JV Management

Channel Sourcing Design

Mfg. Dev.
Investment

Contract
M&M Capability

Channel
Mfg.

Contract
Mfg.
Royalty

Licensing

Scope of Collaboration
 Sales breakup for FY’07 & 08’
Period ended 2007 2008 %change
Sales value (crores)
Farm sector +4.95%
1,554.9 1,631.85
Commercial vehicles +12.98%
2,166.5 2,447.70
Sales volume (unit )
Farm sector 69,362 70,571 +1.74%
Commercial vehicles 69,003 76,316 +10.60%
Realisation (Rs/unit)
Farm sector 224,172 231,235 +3.15%
 Suppliers of auto parts
• Suppliers
INNOVATION & TECHNOLOGY
 PRODUCTS AT A GLANCE
Mahindra BOLERO Mahindra Mahindra XYLO
SCORPIO
Mahindra LEGEND Mahindra Mahindra AXE
LOGAN
Mahindra Mahindra Mahindra CAB
TRACTORS COMMANDER chesis

Mahindra DURO Mahindra


Mahindra
MM550 XD RODIO
VEHICLES VIEW
TECHNICAL FIRM
FARM EQUIPMENTS
 SWOT ANALYSIS
Strengths
• Largest no.of tractors sold in world
• Introduce new products and generate sales
• Increase in exports
• Technology upgradation
Weakness
. Dependent on rural sector and Monsoon
. Highly competitive Market
 SWOT ANALYSIS
• Opportunities:-
• Strong GDP growth
• Rapidly improving infrastructure
• Replacement of ageing vehicles
• Threats :-
• Investment in diversified business
• Entry of global players
 Global presence & future plans
• Presence in five continents, 93 countries
• Manufacturing plant in China,USA,Austalia
• Stokes forging(UK),jeco holding(Germany)
• Global partners renault SA,France,
international truck & engine corp. (USA)
• Plans to launch eco friendly, hybrid vehicle
• Two wheelers M & M (Duro) & (Rodeo)
 Future Growth Drivers
• Rising disposable incomes
• Favorable demographics
• Willingness to spend
• Strong GDP growth
• Easy finance availability
• Replacement of ageing vehicles
• Rapidly improving infrastructure
 AWARDS
1. Bombay Chamber Good Corporate
Citizen Award for 2006-07
2. Japan Quality Medal in 2007
3. Deming Prize
4. Businessworld FICCI-SEDF Award 2007
5. ET Awards 2008-09: Business Leader
of the Year- Anand Mahindra
Corporate Social Responsibility
• Mahindra United World College of India
• Mahindra United, a football club based in
Mumbai, Maharashtra
• Mahindra Foundation
• K. C. Mahindra Education Trust:
Nanhi Kali
• Member of FMSCI
 CONCLUSION
• Listed on BSE, NSE
• No.1 Multi Utility vehicle (MUV) in India
• No.1 tractor brand in India, 2nd in world
• More than 16,000 employees across globe
• More than 1.2 crore share holders
• Presence in five continents