Customer Relationship

Management
Abhishek Pratap
Arvind
Ayushee
Anuvrat
Dinesh
Jayanth
Shashank
 Introduction to CRM
◇ Technology for managing a company’s relationships and interactions with customers and
potential customers

◇ Provides visibility and easy access to all the data, at a single place, for collaboration and
increase in productivity

◇ Helps companies stay connected to customers, streamline processes, and improve

profitability

Customer Business Recruiting

Sales Marketing
Care Development

2
 Benefits of CRM, If implemented

 Improved informational organization

 Elevate your communication with CRM

 Improved customer service

 Automate everyday tasks

 Greater efficiency for multiple teams

 Improved analytical data and reporting

3
 Problems in Reliance

Immediate
feedback/real
time

Order and
Change in
invoice
company
ambiguity
details

Complaint Submission of
status documents

4
 Improvements in
Reliance
◇
• Orders & Invoices – Real Time.
• Complaint status- Automatic Flow.
• Payment Alerts.
• Book/Records maintainence simplified.
• Immediate Feedback.
• Uploading Documents by Self.
• R-Sahay(Chat bot)

5
 Real CRM Dashboard

6
 Limitations of CRM
Record Loss Overhead

In case of an outage in the Huge overhead costs

CRM system,, it difficult for
the business to retrieve the
relevant details

Training Security Issues

large companies will be required Although the CRM
to roll out training sessions for the application is secure, data
workers. For CRM of larger scale, which is found in a
this will mean appointing centralized location is a threat
professional to conduct the for any company running the
training.  CRM solution
7
 Other Frontiers to CRM

Social media
Big data CRM
Marketing
I KNOW

Ma

I WANT
Business Video and
Intelligence Audio hosting

8
 Conclusion

Today
A Decade back CRM driven Future
No CRM business CRM+AI
plans