Sie sind auf Seite 1von 35



m   

   
› 

›  ›


  
    
    


        
  
p  
 
6   



     

   
 !" #$%&'
1. To know about the programs that attracts/dejects majority of the viewers
2. To know about different attributes that makes people watch it regularly.
3. To collect opinion about the existing news channels
4. To Understand the Viewers Preferences
5. To Analyze the Variety in Programs of news channels
6. To Analyze the Viewers Expectations from News channels.
  ()* ! (

  !"#$%$
&'›$(# '# 

ollege (GHS IMR, KANPUR) ---- 50


Business People (GOVIND NAGAR MARKET)-----50
Employees (KANPUR) -----50
Retired or aged people (KANPUR) ------50
Ê Ê Ê

 There is no significant relationship between the factors for
selecting a news channel and the time spent by TV viewers in
watching the news
 Headline and story does not increase the interest of the
Viewers (Student, Businessman, retired, professional, others)
 There is no association between Occupation and develop
opinion based on Interview
 There is no association between time spending and criteria for
selecting news channels
[ +%& &!
 How many hours a day do you watch television?
a) Less than 1 hr (d) 1-2 hr
b) 2-4 hr (e) 5-6 hr
c) 7-6 hr
 How much time do you spend on watching News programme?
I. ” 10 minute iv. • 10 ” 20 minute
II. • 20 ”30 minute v. • 30 ” 40 minute
III. • 40 ” 50 minute vi. •50 minute
 You prefer watching News in which of the following?
(A) Hindi (b) English
(c) Both
 Rate the programmes on the basis of you liking when³1´ stands for very poor and ³7´ stand for out standing?
urrent Affairs Political News Business News Education Related
inema Health are Sports
What are criteria for selecting a News channel?
a) Accuracy/Authenticity [ ]
b) Presentation [ ]
c) ontent [ ]
d) News coverage [ ]
e) Less of Advertising [ ]
 Today News channels are making News which is more superficial in Nature?
Strongly Agree Agree No opinion Disagree Strongly Disagree
1 2 3 4 5
 Do you think size of the headline and length the Report can increase the interest of the story.
Often Sometimes Ever Never can¶t say
1 2 3 4 5
 Rank the News channels on the basis of their presentation and particular story.
___________
___________
___________
___________
___________
 Do you develop opinion based on Interview?
1. Often [ ]
2. Rarely [ ]
3. Some time [ ]
4. Never [ ]
5. Don¶t know [ ]
 Do you Develop opinion about any of the following On the basis of any of the stories, interview etc.?
I. Politician [ ]
II. Actor [ ]
III. Musician [ ]
IV. Public figure [ ]
V. Other (Please specify) [ ]
  
  
  *- (18-25), (25-32) (32-39), (39-46), 46+
 Occupation* - Student Retired
   

1. ANOVAs
2. hi-square
3. ross tab
4. Frequency distribution
,( -%&(" +)


 
Y   
   
Valid <=10minute
8 4.0 4.0 4.0

>10 - <=20 minute


67 33.2 33.2 37.1

>20 - <=30 minute


75 37.1 37.1 74.3

>30 - <=40 minute


24 11.9 11.9 86.1

>40 - <= 50 minute


28 13.9 13.9 100.0

Total
202 100.0 100.0
þ þ 




´

´ 

´  

´ 

 .m 

 !
"#$% $%&$ &$&' &'() ()*
business news very poor 7 0 4 22 9 42
Poor 7 0 1 0 0 8
Normal 16 4 14 6 12 52
Strong 7 2 1 1 1 12
very strong
24 15 22 2 7 70

super strong
11 0 2 0 0 13

out standing 5 0 0 0 0 5
Total 77 21 44 31 29 202

Age group 18-25, 25-32, and 32-39 rate the liking of the Business news very strong
because the sample group include MBA student and Business man.
MBA student and Business man like to watch business news more due to their Profession.
Age group 39-46 and 46+ rate it normal
   .  
++,! !
., 
!,- ! ! -  !/   
education related very poor 4 0 0 4 6 14
Poor 3 22 33 2 12 72
Normal 12 0 4 0 0 16
Strong 39 0 19 9 16 83
very strong 11 0 2 0 0 13
out standing
3 1 0 0 0 4

Total 72 23 58 15 34 202

#&!"$"#)$"*+*""&#"'#
$$#&"$"$$
› ,
 !
"#$% $%&$ &$&' &'() ()*
inema very poor 5 0 3 2 0 10
Poor 10 0 1 0 0 11
Normal 4 1 9 11 7 32
Strong 17 14 16 2 1 50
very strong 19 6 14 16 21 76
super strong
14 0 0 0 0 14

out standing
8 0 1 0 0 9

Total 77 21 44 31 29 202

inema related news mostly like by the Every age group people they rank the news
Normal, strong and Very strong
Age group 18-25, 25-32 and 32-39 like cinema related news more
0 !.. !1 0 -++,!
"#)$"*+*"&#"'"##-&"*
+")$'"$ #(*"$
 .  /

")%-+&+

 !"#""$
+ )$&!"&")
()$#"$!!&"$

+!&)%&'

       
 
w 
 
     
  
  
  !! 
 
ðtudent 72 3.3889 1.19336 .14064 3.1085 3.6693 2.00 5.00
retired 23 4.1304 .54808 .11428 3.8934 4.3674 3.00 5.00
buðineðð
58 4.2241 .95593 .12552 3.9728 4.4755 2.00 5.00
man
any other 15 3.6667 1.04654 .27021 3.0871 4.2462 2.00 5.00
profeððional 34 4.0588 .85071 .14590 3.7620 4.3557 3.00 5.00
Total 202 3.8465 1.06094 .07465 3.6993 3.9937 2.00 5.00

"$)"&"$#""*$()'"##("$
#"#$
$$$$!$$"$$"()
 



"  

 Y  #
metween Groupð
27.221 4 6.805 6.736 .000

Within Groupð
199.022 197 1.010

Total
226.243 201

01 2%1' 0 33345 0 36$"&*$"7!"#


 !"#"
  


8 8    
$" !"#""


(&9 5 0 36
  
|$!
  | $!
  |% $     #   

!!   


ðtudent retired -.74155(*) .24074 .020 -1.4044 -.0787
buðineðð man -.83525(*) .17734 .000 -1.3235 -.3470
any other -.27778 .28528 .867 -1.0632 .5076
profeððional -.66993(*) .20915 .014 -1.2458 -.0941
retired ðtudent .74155(*) .24074 .020 .0787 1.4044
buðineðð man -.09370 .24767 .996 -.7756 .5882
any other .46377 .33358 .635 -.4546 1.3822
profeððional .07161 .27136 .999 -.6755 .8187
buðineðð man ðtudent .83525(*) .17734 .000 .3470 1.3235
retired .09370 .24767 .996 -.5882 .7756
any other .55747 .29115 .313 -.2441 1.3591
profeððional .16531 .21710 .941 -.4324 .7630
any other ðtudent .27778 .28528 .867 -.5076 1.0632
retired -.46377 .33358 .635 -1.3822 .4546
buðineðð man -.55747 .29115 .313 -1.3591 .2441
profeððional -.39216 .31155 .717 -1.2499 .4656
profeððional ðtudent .66993(*) .20915 .014 .0941 1.2458
retired -.07161 .27136 .999 -.8187 .6755
buðineðð man -.16531 .21710 .941 -.7630 .4324
any other .39216 .31155 .717 -.4656 1.2499
-
  8 
 :""*$()#"$
+ )$&!"&'
"#!"""$())"! 
")$"$&#!$"$*")
!$")"*!$"()
 .  /

")%-+&+

 !"#""$
+ )$&!"&")
()$#"  $&
  +!&)%&'

      
  
 
w 
 
      
  

  !! 
 
18-25 77 3.5325 1.19851 .13658 3.2604 3.8045 2.00 5.00
25-32 21 3.5714 .92582 .20203 3.1500 3.9929 2.00 5.00
32-39 44 4.0682 .89955 .13561 3.7947 4.3417 2.00 5.00
39-46 31 4.0000 1.00000 .17961 3.6332 4.3668 2.00 5.00
46+ 29 4.3793 .72771 .13513 4.1025 4.6561 3.00 5.00
Total 202 3.8465 1.06094 .07465 3.6993 3.9937 2.00 5.00
 



"  

 Y  #
metween Groupð
20.308 4 5.077 4.857 .001

Within Groupð
205.935 197 1.045

Total
226.243 201
   

     



  |%
|$
# | $
# $     #   

!!   


18-25 25-32 -.03896 .25170 1.000 -.7320 .6540
32-39 -.53571(*) .19322 .047 -1.0677 -.0037
39-46 -.46753 .21748 .204 -1.0663 .1312
46+ -.84684(*) .22276 .002 -1.4602 -.2335
25-32 18-25 .03896 .25170 1.000 -.6540 .7320
32-39 -.49675 .27118 .358 -1.2434 .2499
39-46 -.42857 .28896 .575 -1.2241 .3670
46+ -.80788(*) .29296 .049 -1.6145 -.0013
32-39 18-25 .53571(*) .19322 .047 .0037 1.0677
25-32 .49675 .27118 .358 -.2499 1.2434
39-46 .06818 .23975 .999 -.5919 .7283
46+ -.31113 .24455 .709 -.9844 .3622
39-46 18-25 .46753 .21748 .204 -.1312 1.0663
25-32 .42857 .28896 .575 -.3670 1.2241
32-39 -.06818 .23975 .999 -.7283 .5919
46+ -.37931 .26414 .605 -1.1065 .3479
46+ 18-25 .84684(*) .22276 .002 .2335 1.4602
25-32 .80788(*) .29296 .049 .0013 1.6145
32-39 .31113 .24455 .709 -.3622 .9844
39-46 .37931 .26414 .605 -.3479 1.1065
[  

 30$$!"$")
!!&"$/)##($$$#$
"()
Do you develop opinion based on interview Total
some don't
often rarely times never know
Occupation student ount 7 22 32 7 4 72
Expected ount 16.8 25.3 22.5 3.2 4.3 72.0
% within
9.7% 30.6% 44.4% 9.7% 5.6% 100.0%
occupation
retired ount 16 6 1 0 0 23
Expected ount 5.4 8.1 7.2 1.0 1.4 23.0
% within
69.6% 26.1% 4.3% .0% .0% 100.0%
occupation
business man ount 13 26 18 1 0 58
Expected ount 13.5 20.4 18.1 2.6 3.4 58.0
% within
22.4% 44.8% 31.0% 1.7% .0% 100.0%
occupation
any other ount 2 3 3 1 6 15
Expected ount 3.5 5.3 4.7 .7 .9 15.0
% within
13.3% 20.0% 20.0% 6.7% 40.0% 100.0%
occupation
professional ount 9 14 9 0 2 34
Expected ount 7.9 12.0 10.6 1.5 2.0 34.0
% within
26.5% 41.2% 26.5% .0% 5.9% 100.0%
occupation
Total ount 47 71 63 9 12 202
Expected ount 47.0 71.0 63.0 9.0 12.0 202.0
% within
23.3% 35.1% 31.2% 4.5% 5.9% 100.0%
occupation
  
 "&#"#-&$"! 
"$$#$"()"&"
$)"!" ;; ;<'%= 3<
 "#$! "$$$""
&"$)"!" 1> 1<
[  
22$
2, - - - 3! 0 2$- -


1 
 
4,- 4,-
Pearson hi-Square

84.010(a) 16 .000 .000(b) .000 .023

Likelihood Ratio

70.984 16 .000 .000(b) .000 .023

Fisher's Exact Test


61.574 .000(b) .000 .023

N of Valid ases 202


   

 " !"(&""50 36"&


*$"7!"#
 $!"$")$!!&"$/)#
#($$$#$"()

m +&++ ))*& %&


 :""*$()#($#"#?$"*
#$"+ $"&#"#$!"$?
&!
 $&#$"()$")!
 @A
 

 $$!"$$"# #
## "$"$*!"""
$")
Ê  Ê   & w 'Ê( w (w wÊ w)(
Ê w) Y  )& )  ( ( w

Ê* "! '*


 
  #*
 
"*  ""  ""
+
  Total
ðome
often timeð ever never can't ðay
Ê*  ,-./ 
"! 0 / / / / 0

1./% ,-2/ 


3. 20 0 / / 45

12/% ,-3/ 


3 36 / .  5

13/% ,-6/ 


0 0 4 2 / 26

16/% ,-/
  4 22 / / / 20



00 2 .6 3  2/2
0 $$$ 45 0 33=
&*$"7!"#
$!"$$"# # "B#$")
[   !"""


  ("! #|2%"  $
pearðon Chi-Square
60.208(a) 16 .000

Likelihood Ratio
63.604 16 .000

Linear-by-Linear Aððociation
4.693 1 .030

N of Valid Caðeð

202
  

 $+"$)"!/"$ #( "


)"$&)+"$)"!"/!"$$
#(
 "&#"' $$'"#'-&#$"$
+"$)"!)!##"!#&
 "&#"+"$)"!)!4=3&"$=3@C3
&"?#*
 -&+"$)"!)!C3@%3#%3@;3
&"?#*
 $$+"$)"!"*#"
 "#$+"$)"!$#$)!
 &$$+"$)"!$" ## 
!
 :"  $&$+"$)"!#")
$ 
 "&#"$!&$$!&"'-&)'
#&!"$"#'#$"
  
 riteria of selecting the news channel is mostly deepened on the
coverage of the news
 riteria of selecting the news channel is deepened on the less
advertising, presentation style of the news, accuracy of the presentation,
content of the news.
 Every groups people are highly agree that news channels make the
news/ present the news in more superficial in nature
 Every group people are also recommend that news channel in not proper
way they their presentation or explanation is not in the right way
 From the ANOVA test it has been proved that length and headline of the
news increase the interest of the viewers
 Most of the group people change their opinion some time and often as
their liking of personality
 Student like to adopt opinion of their favourite actor and musician
 Business man like to adopt ideas of the business man for their business
related activities
 From the chi-square test it has been proved there is association between
the selection of the news channels and criteria such as Presentation
style, Accuracy, less adverting, explanation of the news, and content of
the news headlines used
  
 "*"$+"$)"!)$"
 &  ## "$&#"!#&$
" ") ## 
 #" $&$+"$)"!#""*$"
)$""$&#"!#&$!!)
$)$&#!$(+!&"'$"!
)'-&)'#&!"$"#'!'"!
#$"
 "&#"$$!&"'!#$"$
"$&#")$"!#&$" ")
!&"&#")"!)!$ #
(
 -&+)"! )$#$&
"#$&!+#$)$&#"$ #
(
  
 $+"$!"")!$$!!&!*'
#(" '$!$( $")'#!$""&#"
""$$")
 )!$&#"*"$$!&$"*$")$"
!$(" $")&!"&!&"#"!""
()$")
 #$")# "$"$"$&#$"$
!&"$!"""$"()$)
!$&#$$!&$"""$$