HONDA MOTOR

COMPANY
Product : HONDA CITY
Management Structure
 President and  Executive Vice-President
Representative and Representative
Director Director
Takeo Fukui Satoshi Aoki
Age: 62 Age: 60

 Promotion of Objective Management:

Staff composed of 22 personnel. Two director positions and one
auditor assigned annually outside the company.
Temporary directors are paid according to how well the Company
performs during their tenor.
Honda Automobile Brands
 HONDA CITY
 DIMENSION- overall length(mm) - 4420
 Overall width (mm) -1695
 Overall height(mm) -1480
 Wheel base (mm) - 2550
 Ground clearance (mm) - 160
 fuel tank capacity - 42 litres
 ENGINE – 1.5(sohc), 4 cylinder,
16 valve, i-Vtec
 Marketing/Technology
 The new ACE System
(Advanced Compatibility
Engineering)
 5 star rating
 Hybrid Engines
 ASIMO
 Jet Engines Manufacturing
 Nattokinase
Research and Development
 Honda currently has individualized R&D facilities in
Japan for motorcycles, automobiles, and power
products, and a motorcycle R&D center in China for
its increasing market demand.
 HRI (the Honda Research Institute) is located in

Japan, U.S., and Germany.

- Research focus on: robotics technology, automotive
safety, ultra lightweight products, and fuel cell technology
- Deriving automotive fuel from plants.
 Honda also has networked facilities in the UK,
Germany and Italy (to help focus on the European
market more independently)
Growth Percentages
 Over the past 5
Years
7.2%
Revenue
19.42%
Dividend Per Share
14.1%
Earnings Per Share
8.2%
Operating Income
Company Description
Automotive
Manufacturers – Major HMC Sales Allocation Over the Past 9 Months

1. Automobiles 3% 4% 12%

2. Motorcycles Motorcycles
Automobiles

3. Power Products Financial Services

Power Products

4. Financial Services 81%

 Honda is the World’s Largest motorcycle manufacturer

but is most known for its automotive industry
Swot analysis of the company:
Strength –
 Technical know –how through racing
experience and varied market exposure.
 Reliable

 Performance oriented

 Has a history of its own

Weakness-
 weaker brand image , less aggressive
marketing
 No brand endorsements
Opportunities-
 Can capitalize on existing brands
 Interest in environment friendly vehicles
 Cost reduction through R&D
 Increasing purchasing power on indian middle class.
Threats-
 Rising oil and raw material prices world over
 Maruti , hundai and other players
The new Honda city
Target market :-
On the basis of demography-
 Age: young, middle, elderly
 Gender : male and female

 Profession: businessmen, industrialists,

bureaucrats, politicians, doctors.
 Income: upper-middle income group,
upper income group
On the basis of psychographic-
 Lifestyle : exciting, trendy

 Social class: upper middle, upper class

HOND CR-V

HONDA CIVIC

HINDA ACCORD

HOND CITY

HOND JAZZ
THANK YOU