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‡ Changed from-
± agricultural products to
± flour mills to petro-chemicals,
± chemical factories to raw materials and
± machinery to end products
‡ Black & White Television {VCRs and microwave ovens}
‡ JVs with NEC, Sanyo and Corning Glass works
‡ Developed its own Integrated circuits and DRAMS
‡ Shift from division-centric development model to
portfolio-centric model

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‡ Decentralization
‡ Innovativeness
‡ Globalization
‡ Outward-looking management

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Co-operation
Creative people
a ong siness
to develop
partners thro gh
Technologies
s ppl -chain

Fir ¶s a ilit to The speed of


explore and innovation and
penetrate new prod ct
arkets develop ent
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‡ Samsung Information System America
± Advanced research on core and advanced
technology
‡ Samsung India Software
± Software development for high-end TVs, digital
media, telecommunications
‡ Samsung Electronic China
± Software, TV and MP3-player development
‡ Samsung Advanced Institute of Technology
± Nano electronics, energy and environment and
display


‡ Balance between reasons and feelings
‡ Rationalization of design by using
geometric and technological parameters
‡ Enhancing design-emotional connection

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m  

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Component R&D
Supplier Management

Supply Chain Customer


Management management
Process

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‡ Apple Comp Inc
‡ LG Electronics
‡ Nokia Corp
‡ Motorola Inc

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‡ Improvement in the product development processes
‡ Increasing their investments in R&D and product design
i.e. R&D globalization.
‡ By adopting right innovation strategies.
‡ By mastering the less tangible, more intuitive qualities of
superior design.
‡ By diversification of products and step by step or
continual improvement.
‡ Implementing Global localization strategy.
‡ Achieving Vision of leading in digital convergence by
using e-processes (electronic integration of processes
by going online)
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