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Innovative retailer
Mature retailer
Low status and price
Top heavy
Minimum service
Poor facilities
Limited product offering
Traditional retailer
Elaborate facilities
More locations
Higher prices
Extended product offerings
T
Trading up phase
3. Conflict theory (dialectic Process)
Thesis Antithesis
Discount
Department Store
The Concept of Life Cycle in Retail
• A change may occur not only in the format but also in the
merchandise mix offered.
D. Decline:
• The retail organization looses its competitive edge and
there is a decline.
Maturity
Decline
Growth Profit
Innovation
TIME
UNDERSTANDING RETAIL CONSUMER
RETAIL CONSUMER
FACTORS INFLUENCING THE CUSTOMER’S DECISION MAKING
DEMOGRAPHIC FACTORS
FACTORS
INFLUENCING
ENVIROMENTAL
CUSTOMERS
FACTORS LIFESTYLES
DECISION
MAKING
PSYCHOLOGICAL
FACTORS
RETAIL CONSUMER
FACTORS INFLUENCING THE RETAIL SHOPPER
1. DEMOGRAPHIC FACTORS
Gender
Age
Occupation
Education
Family size
Income
RETAIL CONSUMER
2. LIFESTYLE
Nature of occupation
Availability of leisure
RETAIL CONSUMER
FACTORS INFLUENCING THE RETAIL SHOPPER
3. PSYCHOLOGICAL FACTORS
Motives
Perception
Learning
Attitude
Personality
RETAIL CONSUMER
FACTORS INFLUENCING THE RETAIL SHOPPER
4. ENVIROMENTAL FACTORS
Physical Environment.