c
c 

c 
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c  


Consumer Preference Towards

Onida Television with respect to
Place specification ± Kurar (T.NÔ
 c 

  
›ain Knowledge on following Issues -

^Factors influencing the customer to prefer a particular brand

^The sources of purchase

^The satisfaction of the respondents with their preferred brand

^Know the opinions & ideas of the consumers about the brand
  

^To study the consumer satisfaction.

^To evaluate the socio ± economic factors

influencing the consumers to buy the brand.

^To know the advertisement effectiveness.

^To know the brand loyalty of the respondents

 c
c

Vescriptive Research Vesign

Reasons:

^Vemographic characteristics of consumers

^Vetermine the frequency of its occurring

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c  

^a
 


Interviewing Customer (QuestionnaireÔ
^
 


Ñarious publications
Periodicals
Journals




VResearch Location ± Retail Shops

VNo. of respondent ± 200 Onida T.Ñ Customer

VSelection bases ± Randomly (investigator¶s convenienceÔ







VPercentage

VChi ± Square Analysis

VWeighted Arithmetic Means

VAnalysis of Ñariance

VCorrelation
  



Ú
: There is no significant difference between mode
of purchase and income

: There is significant difference between mode of
purchase and income

2.
:There is no significant difference between sex of

the respondents & their view towards media of
advertising effectiveness

There is significant difference sex of the
respondents & their view towards media of advertising
effectiveness
  


:There is no significant difference between
educational qualification and preference to Onida T.Ñ

: There is significant difference between educational
qualification and preference to Onida T.Ñ

.
: there is no significant difference between income and

preference towards Onida T.Ñ

: There is significant difference between income and
preference towards Onida T.Ñ
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Ú
: There is significant difference between
mode of purchase and income
2.
Ô.
:There is no significant difference between
educational qualification and preference to Onida
T.Ñ
.


 
Ú. Most of the respondents are satisfied. So it is suggested that the
same standard is to maintained (Company image, Quality).

2. Respondent is satisfied with features so company decide to continue

with the same features such as-

 After sales service

 No. of Channels

3. Improvement in durability & audio perfection owing to

dissatisfaction of few respondent.
  

3. Advertising through all the medium in order to reach

rural markets.
. Introduction of sponsorship programs and
advertisement tactics.
5. Vesigning impressive sales promotion offers in order to
regulate the pricing level and attract customers
  

 
The important product of Any television like price and
company image have received favorable appreciation
from the respondents. Product attributes like durability
and audio perfection have also been appreciated. It is
certified that the consumer behavior concept is an
unpredictable one in any kind of market. But this study
has attempted it¶s best to reveal the same.