SOUTHEAST BANK

LIMITED A BANK WITH A VISION…

 Management of
Southeast Bank LTD…
Sub: Principles of management

Sec:B

Faculty: Munsura Rahamatullah

PREPARED BY…

Name Id

Shuvo,Sk Mashudul 07-09153-2

Amin
Rahman, Farzana 07-08518-2

Irin, Sultana Mili 07-09098-2

OBJECTIVE OF THIS REPORT…
 To gather important and valuable information
about management of Southeast Bank.
LIMITATIONS…
There was not enough data in the bank’s
web site…..

Executives were more than busy…

We could not able to collect all the

information about their management…
INTRODUCTION…

Southeast Bank Limited has a long and

relishing heritage. It is a second Bank
which was established in 1995. The bank
and its 1st branch at the busiest
commercial area, Dhaka was opened on
march 25,1995.
AN OVERVEIW OF THE BANK…

 Southeast Bank
LTD.emerged in 1995.

  
Its vision is to stand out
                                

as a premier banking
                       

institution.

 The bank has 32 branches

across Bangladesh.
CONTI…
 A huge product basket.

 The bank is effectively

managed by efficient
 
professionals.
                                

                    

 Conducts the business

in a ethical manner.
CUSTOMERS OF THE BANK…

 Customers are their

1st priority.

 Different types of
customers. Like
businessmen,
students,
housewives, etc.

 Unique customer
service.
 ADVANTAGES & DISADVANTAGES

OFAdvantages:
THE BANK…
1. Sound & effective
corporate governance.

2. Transparent & quick

decision making.

3. Employees are their

most valuable resource.

4. Well defined chain of

command.
 Chain of command
MANAGING DIRECTOR

D.MANAGING DIRECTOR D.MANAGING DIRECTOR

Senior Executive Senior Executive Senior Executive Senior Executive

For HRD For Marketing For Finance For Research&Development

Supervisors Supervisors
Supervisors Supervisors
CONTI…
 Disadvantages:

1. Technologically
backdated.

2. Backdated banking
system.

3. Very few branches.

 Risk analysis
 Lack of
experience.

 Successor.

 Team work.

 Compliances of the
managers&clients.
Competitors’ analysis….
Competitors of the
bank…like DBBL,
First Security Bank,
EXIM bank LTD,
ETC.

Why are they risky

for South East
Bank LTD????
 Functional area:

 Functional areas are divided mainly 4

categories…
1. HRM
2. MARKETING DEPARTMENT
3. FINANCE DEPARTMENT
4. RESEARCH&DEVELOPMENT……
 Chain of command
MANAGING DIRECTOR

D.MANAGING DIRECTOR D.MANAGING DIRECTOR

Senior Executive Senior Executive Senior Executive Senior Executive

For HRD For Marketing For Finance For Research&Development

Supervisors Supervisors
Supervisors Supervisors
Problem identification:

 Slow service

 Very few corporate

branches

 Backdated banking
system

 Very brittle in
competition
Conclusion:

The bank has already earned a good

operating profit and a good image in the
market. They are aiming to consolidate the
progress already made. They plan to
introduce a comprehensive and robust new
software for the bank that emerged the
service for the customer and they take
plan to open 10 new branch.
Reference…
1. Annual report of 2006…

2. www.sebankbd.com…

3. Senior manager