RESTAURANT CONCEPT

AND
MEETING ROOM
LILIK WIKA GUNAWAN
D19016
HOSPITALITY A3
 RESTAURANT CONCEPT
Location

For this concept i choose restaurant with location

near beach in Teleng Ria, Pacitan Regency. Why i
choose this location? Because beach at there have
beauty secenery and fresh air. This beach only 5
minuts from Pacitan City. Customer can enjoy
sunrise and sunset from restaurant with cozy place.
This restaurant not only available for dinner but
Customer can book this restaurant for event or
wedding organizer.
 RESTAURANT CONCEPT
Building Concept

Building concept for this restaurant is seaside

escape . Seaside escape is concept restaurant near
beach where this restaurant face to beach with an
Open design. The furniture of this building is
Mostly made of wood but it doesn’t leave an
old-fashioned.
 RESTAURANT CONCEPT
Food Concept

Food concept from this restaurant not far from

Seafood, but in every Sunday this restaurant have
Especially food around Indonesian. Here types of
menus are served in this restaurant :

Ricotta Gnocchi Seafood and tomato fregola

 RESTAURANT CONCEPT
Food Concept

Crab Ravioli Smoked Salmon Roe

 RESTAURANT CONCEPT
Food Concept

Witlof Paprika Ovenschotel Grilled Striped Bass Recipe

 RESTAURANT CONCEPT
Food Concept

Ancient Grains Risotto Bacon, Egg and Cheese Brunch Ring

 RESTAURANT CONCEPT
Food Concept

Beer Cheese Bacon Burger

Prawn Party Pies
 RESTAURANT CONCEPT
Drink Concept

There are 2 (two) types of drinks in this restaurant.

There are mocktails and cocktails.

Garden Tonic Gimlet

 RESTAURANT CONCEPT
Drink Concept

Spiced Mule A House In

Fllaten
The Hills
 RESTAURANT CONCEPT
Drink Concept

Sweet Sunrise Virgin Mary

 RESTAURANT CONCEPT
Drink Concept

Lime Rickey
Shirley Temple
 RESTAURANT CONCEPT
Drink Concept

Baby Bellini Egg Cream

 RESTAURANT CONCEPT
Unifom Concept

The uniform concept in this restaurant is casual but

still neatly, waiter and waitress uniform wore a
White top combined with black accented and
Stripes.
 RESTAURANT CONCEPT
Music Concept

This restaurant used music concept with jazz genre.

jazz is music in wich there is a rhythm that has
harmony, is improvised and is played using a
certain musical instrument.
 RESTAURANT CONCEPT
Spot Photos Concept

Spot photos concept in this restaurant utilizing the

Surronding environment to make hamok.
Customers can also enjoy the beauty of the beach.
 RESTAURANT CONCEPT
Point of customer

The target customers of this restaurant consist of

several types :
1. Domestic tourist
2. Foreign tourist
3. Event organizer
4. Bussiesman
 MEETING CONCEPT
Meeting Room Concept

There are 2 types of meeting rooms in this

restaurant, formal and informal meeting rooms.
Formal meeting room presenting with mountain
view and beach view, while the formal meeting
Room far from the crowd of visitors, this situations
make the meeting run smoothly.
 MEETING CONCEPT
Analisis SWOT

1. Strenghts (Kekuatan) 2. Weakness (Kelemahan)

a. Pelayanan yang ramah a. Belum tersedianya tempat parkir yang memadai
b. Lokasi yang strategis dengan pusat perkotaan Untuk mobil atau motor sehingga parkir masih
c. Memiliki lingkungan yang ramah Tercampur
d. Lokasi yang nyaman digunakan untuk bersantai b. Menu makanan didominasi dengan olahan barat
untuk keluarga maupun pasangan.
e. Memiliki menu makanan yang menarik.
 MEETING CONCEPT
Analisis SWOT

3. Opportunity (Peluang) 4. Threat (Ancaman)

a. Restaurant berada di destinasi wisata a. Banyak pesaing restaurant yang berada di pusat
b. Memiliki kerja sama dengan travel agent kota.
c. Memiliki hubungan yang baik dengan b. Dampak bencana alam
Masyarakat setempat
d. Kemajuan teknologi