Consumer Durable Goods

 The Indian Consumer Durables Industry can

be segmented into three key groups
 CONSUMER DURABLES
 White Goods
 Brown Goods
 Consumer Electronics
Consumer Durable fastest growing industries in India

 Industry sales was estimated to be about

US$ 5.1 billion in value in , a growth
of more than 12 per cent over 2006-07
Introduction– SONY

•Multinational conglomerate
corporation headquartered in
Mintao (Japan);

•One of leading manufacturers of

electronics, video,
communications, video game
consoles and information
technology products for the
consumer and proffesional
markets;

•Sony is among the Worldwide

Top 20 Semiconductor Sales
Leaders
Sony’s Founder and Chairman, Akio Morita
Sony Corporation
• Founded : May 7, 1946

• Headquarters : Konan, Minato-ku,

Tokyo, Japan

• Chairman, CEO and President : Howard

Stringer

• Vice Chairman : Ryoji Chubachi

Vision

 Sony’s vision is to continue with strategy,

focusing on broadband networks. CEO
 Idei Nobuyuki has openly stated that he wants
Sony to become a “broadband
 entertainment company.” He wants Sony to be
wherever people gather - especially on
 the Internet. For instance, in the case of music or
movies, Idei wants Sony to create Webcontent
 and associated hardware that will work together
to form a complete entertainment
Areas of Operation
Origin of Name Sony Corporation
ソニー株式会社
• The name "Sony" was chosen for the brand as a
mix of two words. One was the Latin word Sonus
which is the root of "sonic" and "sound" and the
other was "sonny", a familiar term used in 1950s
America to call a boy.

• Morita pushed for a word that does not exist in

any language so that they could claim the word
"Sony" as their own.
Affiliated Companies (Japan)
Sony Bank Inc.

Sony Broadband Solutions Corporation

Sony Facility Management
Sony Broadcast Media Co., Ltd Corporation

Sony Chemical & Information Device Sony Finance International, Inc.

Corporation
Sony Financial Holdings, Inc.
Sony Computer Entertainment Inc.
Sony Global Solutions Inc.

Sony Disc & Digital Solutions Inc. Sony Human Capital Corporation.

Sony EMCS Corporation. Sony Institute of Higher Education

Shohoku College
Sonny Assurance
Affiliated Companies (Outside
Japan)
Sony Americas Holding,Inc
Sony de Mexico S.A. de C.V.

Sony Australia Ltd. Sony Deutschland G.m.b.H.

Sony Benelux B.V. Sony Device Technology

(Thailand) Co., Ltd.
Sony Berlin G.m.b.H.
Sony Electronics Asia Pacific
SONY BMG MANAGEMENT Pte Ltd.
CO., LLC
Sony Electronics Inc.
Sony BMG Music
Entertainment Sony Electronics (Singapore)
Pte. Ltd.
SONY BMG MUSIC
ENTERTAINMENT BV Sony Korea Corporation
Purpose of Incorporation

• To establish of an ideal factory that stresses a spirit of freedom and

open-mindedness, and where engineers with sincere motivation can
exercise their technological skills to the highest level.

• To reconstruct Japan and to elevate the nation's culture through

dynamic technological and manufacturing activities;

• To promptly apply highly advanced technologies which were

developed in various sectors during the war to common households;

• To rapidly commercialize superior technological findings in

universities and research institutions that are worthy of application in
common households;
Continued..
• To bring radio communications and similar devices into common
households and to promote the use of home electric appliances;

• To actively participate in the reconstruction of war-damaged

communications network by providing needed technology;

• To produce high-quality radios and to provide radio services that are

appropriate for the coming new era;

• To promote the education of science among the general public.

SONY Group Organization
Measure Players
 Canon
 LG Group
 Motorola
 Nokia
 Philips
 Pioneer
 Samsung
 Sharp
 Toshiba
 Walt Disney
 Hitachi
Sony’s Business Operations

Sony’s principal business operations include:

• Sony Corporation,
• Sony Pictures Entertainment,
• Sony Computer Entertainment,
• Sony BMG Music Entertainment,
• Sonny Ericsson,
• Sony Financial Holdings
SONY Products
Evolution of Famous SONY
Products (Television)
Evolution of Famous SONY
Products (CAMERA)
(Camera’s)
Evolution of Famous SONY
Products (Personal Audio)
 Strong Custo
High Disposa

consu
Network c

Bargaining
Intense com
SWOT
S ony as a brand name.

SWOT ANALYSIS
 tr adetrrestr
ade restr
ictions,
ictions,
tar iffstar iffs

s
saf
saf
tax polic
tax poli
y,. labour
cy,. labour
l aw,. law,.
env i ronmental
env ironmental
law law

Age di
Car eer
Car eer

Populatio
PEST
PEST ANALYSIS

Tec hno
Tec hnologic
ec onomicc gr
exc

Ou
Out5so
c ost of
of

AutomAu
Econo
Econo

inflatio
inflatio
hang
exc hang
ostowth
ec onomic gr owth
Facts and figures

Sales And Operating Revenue By Geographic Segment

29% 25%
Japan
United States
Europe
Other Area

22% 23%

Year ended 2008

Year ended 2009

Source : sony.net
Revenue by Business Segment

Source : sony.net
 SALES
BREAKDOWN
Sony has its main manufacturing plants in Asia (primarily Japan), Europe, Mexico,
and
the US, and sells its products worldwide. The regional breakdown of sales is
20012

JAPAN
19124 U.S
63082
EUROPE
OTHER RELIGION
TOTAL

13872

10074
SONY’s Tripod for Success
Sony Online Marketing
Thank You
Pratik
Naveen
Rahul
Vaibhav
Shradha
Sudhir