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Aribab
Contents
Contents
VI. SWOT Analysis
I. Background
VII. Strategic Position
Aribab
I. Background (1)
Aribab
I. Background (2)
386 Employees (1999.9) --> Over 1,100 Employees world wide (2000.4)
Acquisition:
Aribab
I. Background (3)
CEO:
A co-founder of ARIBA
Aribab
I. Background (4)
Financial Data:
(in $thousands)
Aribab
II. Major Business Items & Services (1)
PRODUCT
ORDER
SUPPLIERS
ARIBA
NETWORK
APPROVER
Accounting
ARIBA
SOLUTIONS
Other
ERP
END USER
Aribab
II. Major Business Items & Services (2)
Aribab
II. Major Business Items & Services (3)
Applications
Applications
Servic
Servic
es
es
• Network-based,open model(interoperability)
• Transaction routing service, supplier & content service, sourcing & liquidation
service, payment & financial service, logistics & fulfillment service, information
& analysis service
Aribab
II. Major Business Items & Services (4)
Buyer
Buyer Network
Network
• easy for buying organizations to conduct eCommerce with their supplier community
• buyers can find new suppliers and source products, add or change their supplier
eCommerce relationships, and automate the acquisition and management of operating
resources from requisition to payment–easily and efficiently
Supplier
Supplier Network
Network
transaction costs and facilitating the exchange of content and transactions over the
Internet
• suppliers are able to leverage a single registration with the Ariba Network service to
conduct business with any buying organization using the Ariba ORMS™ application
worldwide
Aribab
II. Major Business Items & Services (5)
Industry
• Ariba Consumer Product Solutions, Ariba Energy Solutions, etc.
Solutions
Aribab
III. Core Competence
Core Competence: Technology-based, Reference sites, Strategic
alliance, First mover advantage
ARIBA
B2B EC 에 대한
핵심 기술력 및 솔루션 보
유
Aribab
IV. Major Competitors & Benchmarking (1)
Horizontal Marketplace:
1. VerticalNet (Aggregated communities model): 402 Vertical Marketpalce
is a collection of, Vertical Community 나 Industry Depending on separate
service provided
2. TradeOut.com (More integrated marketplace model): Provides a wide
range of services for the industrial sector, to arrange an auction, according
to product category service category
3. Ariba.com Network, MarketSite.net, eCommerce Potal
Aribab
IV. Major Competitors & Benchmarking (3)
Aribab
V. Performance & Profile (1)
Financial Summary
(in $millions)
Income Statement Last 12 mos. Sep 1999 Sep 1998
Sales 92.6 45.4 4
Cost - 7.4 0.9
Gross profit - 38.0 7.5
Net income -157.4 -29.3 -10.9 Rapid increase in
Gross margin % 89.8 83.7 89.3
new customers and
EPS -0.96 -0.42 -0.48
increased sales due
Balance Sheet
to need arises
Total asset - 170.0 19.2
solution
Long-term debt - 0.8 0.6
Market cap. 13,263 6,566 -
According to
business expansion
sales commission &
amortization Due to
increase net loss
Aribab
VI. SWOT Analysis
Strength Weakness
- First mover advantage
- Global Network Service - a
-Held a variety of solutions Little too late for departure
and technology - The cumulative deficits
- Various reference site - Rapid growth according to the
-Partnership with leading coordination problem
Co
Opportunity
ARIBA Threat
path
n ary
o
ol u ti
e ev
c
et pla
ark
Market efficiency & scale
m
a. com • Building value
b
Ari through networks
• Globalization
• Complementary
commerce services
• Strategic alliances with
• Transaction Management other marketplaces
• Information analysis/
accumulation
• Infrastructure
• Building Credibility
Aribab
VIII. Competitor’s Posture
ARIBA CommerceOne
Size of Market
Small Biz.
Size of Market
Electronics Industrial
Electronics Industrial
Equip.
Equip.
Food Chemicals
Food Chemicals
Autos Metals Autos Metals
• Consulting/Training
ce
n
ss
tio
ns es
f
ee
tra sal
ac
Lin ice
se
rv
k
Mid Term
• Transaction fees
ORM (Auction, bid,
S
ARIBA exchange)
• Advertising Revenue
Lice
nsin
g fee
Commission
Auction
Software
Licensing Long Term
• Full service Marketplaces
(Value added services
Advertising / Data analysis service)
Fees Auction-
Driven
Commission
Aribab
X. Building Value through Networks
B2B Grand Finale : eMarketplace interconnetion
www.novopoint.com
: Ariba - Cargill affiliate, Food & Beverage marketplace
Logistics
Financing Insurance
eMarketplace
eMarketplace eMarketplace
(3)
(5) (4)
Aribab
XI. Future Core Competence
Critical Success Factors
Domain
Expertis
e
• Market players, business process,
Strategi Ease of
c & key inefficiencies holds a key to
Use
Partners knowledge
• Critical Mass & Credibility essential for • User Friendly
• Technology & Service Partnerships
ARIBA Interface
Reliabilit
y • Neutral Organizations Liquidity
& • Construction of industries
• 24 hours Security
available Robust, located in Visibility • Trading Community
scalable, open platform prerequisites
provide Credibilit
• Trusted level of security y
guarantees
Aribab