 World’s No.

1 manufacturer and marketer of athletic footwear and

apparel.

 Nike stands for Success, excellence, high performance, fame, etc.

 NI-KEY is the winged goddess of victory.

 Founded in 1962.

 Originally started as Blue Ribbon Sports.

 In 1972 changed the name as NIKE.

 As famous as a coke bottle

 Symbolize not just sports culture, but also street culture

 Created by Caroline Davidson in 1971

 Represents the wing of the Greek Goddess NIKE

 In spring of 1972, the first shoe with the NIKE SWOOSH was
introduced
 Made Nike stand out like no other company.

 Represents Nike’s can do attitude

 Coined in 1988 by Nike’s ad agency Wieden and Kennedy and a

group of Nike employees

 Nike continues to lure customers with a marketing strategy centering

around a brand image which is attained by the distinctive logo and
advertising slogan
 Nike is the world's #89 advertiser .

 Using innovative advertisements that are dramatic, unusual, etc.

 Promotes its products by sponsorship agreements.

 Used premiere athletes to help promote its products.

 Promotes itself as a premium-brand.

 Able to price its products higher than its competitors

 Deep-rooted desire for cultural inclusiveness and individual
athletic accomplishment.

 Nike appeals to disparate elements of Americans'

personalities.
 Started off with Steve Prefontaine in the 60’s wearing Nike running
shoes.

 In early eighties Nike was endorsed by Magic Johnson and Larry

Bird.
In 1985 Michael Jordan came to the company.

Introduced the ‘Air Jordan’ shoe.

 One of the most lucrative sports for Nike is
tennis.

 Has been major sponsorer for leading tennis

players.

 They include Pete Sampras, Serena Williams,

Roger Federer, Andrew Agassi.
 Has been present in India
for over a decade.

 Till recently, India didn't

really figure in the
company's marketing and
promotion activities.
 India is a cricket crazy nation.

 Nike now understood the importance of cricket.

 In December 2005, it tied up with coaching

schools like the BCCI's National Cricket
Academy.

 Nike now became the official kit sponsorer of

Indian cricket team.
Nike wrested the rights to become the
official kit sponsor for the Indian cricket
team for the next five years.

It paid Rs 196 crore (Rs 1.96 billion) to

the Board of Control for Cricket in India
for the privilege.
The first "Just Do It" cricket ad also made its
appearance during the Champions Trophy. "We want
to look at what drives the passion for cricket in
India. We aim to connect emotionally with our
customers,"

------------------Sanjay Gangopadhyay, marketing

director, Nike India.
 Nike is targeting young people in India.

 Paying attention to other popular games in India.

 Partnership with the All India Football Federation in March

2006.

 Signed on India's leading football star Bhaichung Bhutia

 Entered into a deal with Bhupathi Tennis Academy

 Brazil leading soccer nation

 Nike is not very strong in football

market.

 Nike mostly concentrated on football to

promote its products.
Sponsoring Brazil national team.

The national shirt becomes a Nike

promotion.

Brand ambassador Ronaldo.

With the help of Google Nike created

social networking site for football.
joga.com.
Amzad Pasha Sirisha Sri Teja

Sukumar Robin