PIONEER INSTITUTE OF PROFESSIONAL STUDIES

INDORE
Diligence & Excellence
Since 1996 MARKET REPORT
ON
DIGITAL CAMERA

Submitted to: Submitted by:

Prof. Shweta jain NARENDRA KUMAR SONI

Prof. Ankita jain MBA 2nd SEM Section (A)

 Contents
• Introduction
• Major Players
• Market
Strategy
• Future outlook
• Market Share
• References
Introduction
• A digital camera is a camera that takes video or
still photographs, or both, digitally by recording
images via an electronic image sensor.
• The Indian digital camera is healthy growth of
76% in 2010, The total market is of Rs 2000 crore
in India.
CANON INDIA
•Incorporated in 1997, Canon India Pvt. Ltd. is
a 100% subsidiary of Canon Singapore Pvt.Ltd;
a world leader in imaging technologies.
•Canon expects to nearly double its camera
sales by next year, company contributes 20%
by the end of 2010.
•Conan total turnover is Rs 750 crore in India
in 2010
 Features
• Approx 10 Million pixels
• Color LCD display
• 4 Image Processing
• 2.0 Bright Lens
• Dual Anti-Noise System
• Improved Smart Auto Mode
Marketing Strategy
•
Canon launched the ‘I can with Canon’
campaign that the theme of empowerment
to a Canon customer.
 Canon organized a 15 day workshop on
photography especially for the young
photography during the summer vacations
in leading schools of Gurgaon.
 Sony
• Sony Corporation, Japan, established its
India operations in November 1994.
• Sony has 17 % market share in India & Sony
sales revenue is Rs 580 crore in the Indian
market in 2010.
Features

• 12MP
• 25mm wide angle lens
• 3D
• Multi Angle
• Full HD movie recording
• Superior Auto mode
Marketing Strategy

• Sony’s exclusive stores ‘Sony Center’ are

fast becoming the most visible face of the
company in India.
• Sony retail chain which direct approach to
its customers
• Sony has huge investment technology
Nikon

• Founded in 1917 as Nippon Kogaku, the

company was renamed in 1988 as Nikon
Corporation.
• Nikon’s digital cameras continue to
revolutionize photography for professional
photographers and photojournalists.
• Nikon shares 14% market with a growth of
12% in 2009-10,
Features

• 12.3 mega pixel.

• Dual card slots.
• Quick response with approx 0.13 second.
• Quiet shooting mode.
• High-definition video systems.
Marketing Strategy

• Nikon main focus on New Technology,

Innovative Products, and Creative.
• Specially design for professional
photographers,
Samsung

• In year 2010 Samsung sales revenue from

digital camera is Rs 375 crore in Indian.
• Samsung contribution 11% of total Indian
market share.
Features

• Reproduces rich and natural colours.

• Expresses clear images.
• Image sensor.
• Minimises noise.
• User friendly features
Marketing Strategy

• Samsung is to developing innovative

technologies, competitive products, and
innovation.
• Company expand its product line.
• 8500 retail shop, reaches mass to the
customers.
Panasonic

• Panasonic Corporation is one of the largest

electronic product manufacturers in the
world, comprised of over 680 companies.
Incorporated in December, 1935
• Panasonic in India registered sales of Rs
2,200 crore in FY 2009, and estimated to
do a turnover of Rs 3,200 crore in FY
2010.
Features

• Auto Scene Mode with Advanced Scene

Detection.
• 4x Optical Zoom Lens.
• 10.1-megapixel Resolution
• Extended Battery Life.
• High-resolution LCD
Marketing Strategy

• Commitment to delivering the highest

quality products and support.
• Its commitment to providing professional
photographers and consumers with world-
class products remains central to the
company’s efforts.
Market Share
Future Outlook

• Canon plan to invest $250,000 in India to promote this

product line. Canon introduced 23 New ‘Smart’ Cameras
& Camcorders with Latest Technology.
• Nikon is also making active efforts in new fields, such as
photomask substrates for liquid crystal displays (LCDs).
• Samsung research and development mission to uncover
advanced technologies that will enhance the lives of our
customers.
CONCLUSION
• According to the survey of India the economics
condition is growing peoples attract towards new
technology and living standards increases day to day.
In this market situation is good for the digital camera
peoples wants to capture his/her memorable
movement with them, so digital camera is one of the
best tool for that.
• Digital camera have good opportunity in the Indian
market and it is in the growth stage.
 REFERENCES
• .wikipedia.org/wiki/Digital_camera
• cameras.about.com
• www.sony.co.in/productcategory/di-digital-
camera