TEAM ROLES

AYAN UR REHMAN (ANALYST)

KASHIF JAWED AFRIDI (VISUAL DESIGNER)
MUHAMAMD HAIDER (ZONE EXPERT)
AZAM FAROOQ (WRITER)
MUHAMMAD ISHTIAQ (COMMUNICATION EXPERT)
Marketing Plan FRUTA VITALS
REFRESH JUICE
“THE TASTE YOU DESIRE”
REFRESHING FLAVOURES
 “Be The Global Leader In Customer Value”
 “To Set World class Standards In The Juice Industry
Through Providing A Diverse Range Of High Quality
Juice Products That are Prepared In Accordance With
Islamic Principles Striving To Satisfy Consumers
Tastes, Needs And Serving The Society”
INTRODUCTION TO REFRESH

 Naturally Refreshing
 Real Fruit Juice
 Recharging Energy
 Delicious Taste
 To Increase 30% Market Shares
 To attains customer’s trust
 To Increase The Length Of Product Line i.e. (Five)
 To Increase Profits
 To Satisfy The Customers Better
 GEOGRAPHICS:
MARKET We have divided Peshawar Into Four Zones To
Capture The Market
DEMOGRAPHIC  A Zone Includes Hayatabad
S B Zone Includes University Town
C Zone Includes Saddar Bazar
D Zone Includes Gul Bahar
MAP

PESHAWAR CITY
DEMOGRAPHICS

 Kids
 Youngsters
 Mature
 Old Aged Persons
OUR COMPETITORS

 rani
 Shezan
 fruto
 Sunfresh
 Benz
SWOT
STRENGTHS

 Updated Technology Plant

 Quality Product
 Specialists Available For Specialized Jobs And Tasks
 Hire Experienced Staff
 Medical Insurance Of Employees
 Pakistani Made
 Targeted To Low And Middle Class People
 Reasonable Price
 Expiry Date About 6 Months
WEAKNESS
 Small Distribution Network
 Strong Competitors
 No Market Share
 Limited Experience Of Customers
OPPORTUNITIES

 Increase The Distribution Network

 Acquiring The Newer Technology & Techniques
 Market Is Very Big & Attractive
 Take-Over Of The Distributor
 Increased Demand Of High Quality Products Due To
Peshawar Being Developed City
THREATS

 Political Instability
 New Entrance From The Exiting Competitors
 So Many Competitors
 Retaining Consumers
 Economic Instability
 Increase Of General Sale Tax
 Development Of Plant
 To Face Strong Competitors like Shezan
MARKETING STRATEGY

 Positioning Strategies

 Segmentation

 Goal (Target)
PRODUCT

 Product Variety
 Quality
 Design
 Features
 Packaging
 Sizes
PRICING

 The Cost Of Fruits RS.30

 Electricity Rs.20
 Factory Overhead RS.30
 Miscellaneous RS.20
 Retailer Margin Rs.20
 Profit RS.30
 Total Price Rs.150
COMMUNICATIO
N STRATEGIES

 Electronic Media Rs.20K

 Print Media RS.30K
 Cable Network RS.40K
 Billboards Rs.50K
 Hoardings Rs.80K
 TOTAL RS.220000
BENEFITS

 Give 5 Rappers And Get One Free Juice Pack

 Purchase Ten Juice Packs And Get One Pack Free
 If You Purchase A Small Crate Of Juice Then You Will Be
Able To Participate In Lucky Draw And You Can Win The
Following;
1. TABLET
2. 11 Inch LCD
3. Rs.50 00 Cash
DISTRIBUTORS REVIEW

 Manufacturer

 Distributor

 Retailer

 Consumer
BUDGETING

ITEMS COST
COST OF LAND 500K
RAW MATERIALS 300K
OFFICE EXPENSE 100K
FURNITURE 50K
STAFF SALARIES 50K
MEDIA EXPENSES 220K
MAINTENANCE 100K
RESEARCH 80K

TOTAL 1400000