Sie sind auf Seite 1von 58

Video Production

Career Exploration
The Business of Video Production

A n ch o r R e p o rte r

Pro d u ce r V id e o g ra p h e r
Career Exploration
The Business of Video Production
• Audio Engineers
• Video editors
• Studio camera operators
• Floor directors
• Production and technical directors
• Writers
• Cue card person, teleprompter
operator, make-up artist, production
assistant, grip, lighting person, set
designer

Career Exploration
The Business of Video Production
Software:

• Adobe Creative Suite


– Premier
– Soundbooth
– Encore
– After Effects


Career Exploration
The Business of Video Production


Career Exploration
The Business of Video Production
Getting Started:


Students will Develop These
Skills:
• Project Management
• Design
• Research and Communication
• Technical using Adobe Premiere
Elements 8
For Contest
• Will be posted on Facebook through
contest rules

Fo r A sse ssm e n t
6 w e e ks te st g ra d e
Pre se n t to w h o le cla ss
Po st o n sch o o l & stu d e n t w e b site
W ritte n d o cu m e n t a b o u t p ro d u ctio n
p ro ce ss
Rubric fo r g ra d in g
Project Workflow
Pre -Pro d u ctio n

Pro d u ctio n

Po st- Pro d u ctio n

D istrib u tio n
Project Workflow

Pre-Production –
Planning the movie/Research
Identifying
Pro d u ctio n Core Shots
Writing the Script
CreatingPost Storyboards
-Production

Distribution
Project Workflow
Pre -Pro d u ctio n
Production –
Filming – Consider 4 Items:
 Field of View

 Straight, Steady, Smooth

 Lighting
Post-Production
 Sound

Distribution
Project Workflow
Pre-Production
Post-Production –
Capture video from camera
Production
Edit
Sequence on timeline
Add music & special effects
Finalize
Distribution
“Movies are
never finished;
they’re just
abandoned.”
 - Steven
Project Workflow
Pre-Production

Distribution –
Burn to DVD
Production

Email
Post it on the web
Post-Production
Project Workflow

Pre-Production –
Planning the movie / Research
Identifying
Production Core Shots
Writing the Script
CreatingPost
Storyboards
-Production

Distribution
What is SchoolMessenger?
• SchoolMessenger is the leader for
getting important information to
parents and the community
through voice, SMS text and email
messaging.
What is SchoolMessenger Used
For?
http://www.schoolmessenger.com/applicat

/

What are the rules of the
contest?
• Requirements (Facebook)
• Complete Rules (Facebook)
Create Your Concept
• Collaborate in groups
• Create a concept statement for your
video
• Identify the audience of your video
• Make sure it meets the requirements
of the contest
• Pitch your concept to the whole class
• Be prepared to accept revision ideas
Project Workflow

Pre-Production –
Planning the movie/Research
Identifying
Pro d u ctio n Core Shots
Writing the Script
CreatingPost Storyboards
-Production

Distribution
Shot Techniques
(click on each to see a description and example)

C lo se
-
M e d iu W id e up
m

E x tre m
e Tru c k i C u ta w a
ng ys
C lo se
-
up
Project Workflow

Pre-Production –
Planning the movie/Research
Identifying
Pro d u ctio n Core Shots
Writing the Script
CreatingPost Storyboards
-Production

Distribution
PSA
Public Service Announcement –

• a short film (30 seconds)


• a marketing device
• to raise people’s awareness of a
consumer product, service, or issue
• for distribution on television or the
Internet

Sample PSA’s

W h ich is
m o re
im p o rta n t –
vid e o o r
co n te n t?
• Copyright
• Intellectual Property
• Fair Use Doctrine
• Derivative works
• Academic standards
• Bibliographies
• You cannot use copyrighted material
without permission
• Assume everything is copyrighted
Fair Use
Video
Lawfully acquired
10% or 3 minutes

Internet
Pictures, music, video may be used for sch
Music
Lawfully acquired
10% or 30 seconds

MUST ALWAYS GIVE CREDIT – CITE YOUR SOURCE


Writing Script
• Write factually and accurately
• Write in the present tense
• Keep your writing simple
• Be complete and clear
• Let the pictures tell as much of the
story as they can
• Write in the active voice


Passive Voice

• Five hamburgers were


eaten by the man.
• The letter was mailed by
Marilyn.
• The dog was hit by the car.
Active Voice

• The man ate five


hamburgers.
• Marilyn mailed the letter.
• The car hit the dog.
Journalistic Code of Ethics
• Truth
• Accountability
• Fairness
• Harm and Safety
Narrations
• Practice reading your copy out loud
• Short sentences work best
• Stress important words/phrases
• Mark the pauses
• Punch up your voice

Write Your Script
• Collaborate in groups
• Write your script
• Remember content is the most
important aspect of a PSA
• These must be approved before you
continue to production
Project Workflow

Pre-Production –
Planning the movie/Research
Identifying
Pro d u ctio n Core Shots
Writing the Script
Creating Post Storyboards
-Production

Distribution
©Disney, www.animationarchive.net
Create Your Storyboard
• Collaborate in groups
• Create your storyboard including as
much information as possible for
your video
• These must be approved before you
continue to production
Project Workflow
Pre -Pro d u ctio n
Production –
Filming – Consider 4 Items:
 Field of View

 Straight, Steady, Smooth

 Lighting
Post-Production
 Sound

Distribution
Production Tips
• Pay attention to your shots
– Establishing shot
– Closing shot
• Shoot plenty of video
• Rule of thirds

Rule of Thirds
Production Tips
• Pay attention to your shots
• Shoot plenty of video
• Rule of thirds
• Keep your shots steady
• Follow action
• Find unusual angles
• Pay close attention to lighting and
sound

Produce Your Video
• Collaborate in groups
• Transfer video shot each day onto
the computer before leaving class
• Save these in a common folder for all
team members
Project Workflow
Pre -Pro d u ctio n
Post-Production –
Capture video from camera
Pro d u ctiEdit
on
Sequence on timeline
Add music & special effects
Finalize
Distribution
Still Image File Types
• Bitmap (.bmp)
• JPEG (.jpeg)
• Portable Network Graphic (.png)
• GIF (.gif)
Video File Types
• Adobe Flash (.swf)
• AVI movie (.avi)
• MPEG movie (.mpeg)
• QuickTime movie (.mov, .mp4, .3gp)
• Windows Media (.wmv, .asf)
Other File Types
• Word (.docx)
• Excel (.xlsx)
• PowerPoint (.pptx)
• Adobe Acrobat Reader (.pdf)
Learning the Program

to p ic yo u n e e d to g e t w ritte n in stru ctio n s


Watch Tutorials on AdobeTV
Search YouTube

Adobe Premiere Elements


8
Complete Post-Production
• Collaborate in groups
• Use all resources to learn how to
accomplish tasks in Premiere
Elements
• Don’t forget to ask other teams!
• Conduct Peer Review
Peer Review
• Must be reviewed by at least one
other class member
• Guidelines (handout)
• Document who reviewed, strengths,
and suggested changes
Project Workflow
Pre -Pro d u ctio n

Distribution –
Burn to DVD
Pro d u ctio n

Email
Post it on the web
Post-Production
For Contest
• Will be posted on Facebook through
contest rules

Fo r A sse ssm e n t
6 weeks test grade
Present to whole class
Post on school & student website
Written document about production process
Rubric for grading

Resources
Photos, music, text, and video that
can be legally shared and reused
for free:
http://search.creativecommons.org

Soundzabound Music Library


offers a wide variety of music,
audio themes and sound effects for
grades K -12 and universities that
ensures your copyright safety.
http://www.soundzabound.com/
Username: ashlock
Password: hmsashlock

Das könnte Ihnen auch gefallen