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This document provides guidance on using social media for a financial services corporation. It recommends modernizing the intranet to cultivate internal networking and media literacy. Externally, the document advises participating in social networks and online conversations to build credibility over time, rather than just promoting the company. It also suggests supporting the growing social media community through sponsoring events and research. The key is integrating social media gradually based on the level of control and participation required.
This document provides guidance on using social media for a financial services corporation. It recommends modernizing the intranet to cultivate internal networking and media literacy. Extern…