Johnathan Heywood, President

johnathanheywood@aol.com
+1.310.405.4408
 Yo San University

• Professional Graduate School

• Master’s Degree
• TCM
• 4 Year Program
• Founded in 1989
 Yo San University
Founders
Ancient Wisdom / Modern Medicine

Dr. Daoshing Ni & Dr. Maoshing Ni

 Student Interns Gain
Experience
• Clinic – Treats 1,200 Patients Monthly
• Herb Lab – Several Hundred Raw Herbs and
Powders
 Short History of
Medicine
2000 B.C. “Here eat this root.”
1000 B.C. “That root is heathen, say this
prayer.”
1850 A.D. “That prayer is superstition,
drink this potion.”
1940 A.D. “That potion is snake oil,
swallow this pill.”
1985 A.D. “That pill is ineffective, take
this antibiotic
2000 A.D. “That antibiotic is artificial.
Here eat this root.”
anonymous
 Initiatives
Post-Graduate Doctoral Program
Integrative Medicine & Research
– Venice Family Clinic
Integrative Chronic Pain Clinic
– Premiere Oncology Foundation – Yo San
University Integrative Clinic
Acupuncture Treatments Include:
– Chemotherapy induced nausea & vomiting
– Cancer Pain
– Immune Function
– Other cancer treatment-related symptoms
Private Oncology practice; 12
oncologists and over 30 staff, 3 sites

Sub-specialties: breast, GI, solid

tumors (Santa Monica site)

Phase I / II clinical research in

collaboration with major
pharmaceutical companies
 Trends – Global Picture
• Complementary and Alternative
Medicine (CAM)
• Integrative Medicine
• Why? Demand!

• 2002 National Health Survey:

– 36 % of U.S. adults aged 18 years and over use
some form of complementary and alternative
medicine (CAM).
• Barnes PM, Powell-Griner E., McFann K., Nahin RL. Complementary and alternative medicine use among adults: United
States, 2002. CDC Advance Data Report, #343.2004
Integrative Medicine

“Integrative Medicine… makes use of

all appropriate therapeutic
approaches, healthcare professionals
and disciplines to achieve optimal
health and healing.”
Integrative Healthcare (CAHCIM, 2005)
Integrative Healthcare

• Safe
• Effective
• Collaborative
• Interdisciplinary
 Consortiums
 Integrated Healthcare Policy
Consortium (IHPC)
 National Education Dialogue to Advance
Integrative Healthcare (NED)
 Academic Consortium for
Complementary and Alternative Health
Care (ACCAHC)
 American Association of Integrative
Medicine (AAIM)
 American Board of Holistic Medicine
 “Holistic Medicine is the art and science that
 Stanford Stanford Center for Integrative
Medicine
 UCLA Collaborative Centers for Integrative
Medicine
 Yale Integrative Medicine @ Yale
 John Hopkins Center for Complementary and Alternative
Medicine
 Harvard Osher Institute
 Mayo Clinic Complementary and Integrative Medicine
Program
 Support for Integrative Medicine
 Research Support
 World Health Organization (WHO)
 National Institutes of Health (NIH)
 Institute of Medicine (IOM)
 National Summit (2009)
 Private Individuals and Foundations

 “…health is more than the absence of disease. A multi-

disciplinary approach to medicine provides the maximum
therapeutic benefit.”
http://www.aaimedicine.com/
 FutureTrends To Expect
More Awareness
More Consumer/Patient Demand
More Consortiums / International Alliances
More Research
More Professionals In Alternative Modalities

Greater Opportunities For Herbal

and Supplement Industry!
 Intermission
 Disney University

 Life University

 With
our team and our partners we
want to
work together
grow together
create wealth together!
 Sell The Feeling – A
Primer
•“…people like people who
are like them.”

•“People buy based on

feelings…”
 People Buy Based on
Feelings
• “…sell the feelings that
motivate people to want what
you’re selling….”

• “Feelings are the driving

energy….”

• “Reasons…inhibit action…
 For Our Partners and
Team

Three Universal Feelings

Trust
Confidence
A feeling of being taken care
of
 More Than A Feeling

 It’s
not all just about “feeling
good…”

 Connecting with them

 Determining what they want
 Determining what they need to
feel
your ment ality is your
real ity

 75/25 Rule -
 the foundation is your state of mind
 Six Steps to Success!
Mastering the Steps
1. Prepare
2. Create Rapport
3. Ask Questions
4. Link
5. Close
6. Reassure
 Evolution of Competence
Sell the Feeling is about the things
that we do naturally as human
beings unconsciously.

Unconscious Incompetence
Conscious Incompetence
Conscious Competence
Unconscious Competence
 Know Yourself and Commit

• “…your life will magically come together

in ways you couldn’t have imagined….”
 Self-Empowerment
The ultimate power is
CREATING FEELINGS IN YOURSELF
to master your own energy, your Qi.

BETTER FINDS, BETTER LIVES.