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V Even though µHuman Resources¶ is a relatively modern management term coined in the

1960s, the importance of Human Resource Management can be traced back to Vedic ages!
Yes, in The Bhagavad Gita, Lord Krishna not only makes Arjuna spiritually enlightened, but
also teaches him the art of self management, anger management, stress management, conflict
management, transformational leadership, motivation, goal setting and many other aspects
which are now essential parts of any HRM curriculum.
V The outlook to Human Resource Management in India
has witnessed sea-change in last two decades.
V Economic liberalization in 1991 created a hyper-
competitive environment.
V As international firms entered the Indian market bringing
with them innovative and fierce competitiveness, Indian
companies were forced to adopt and implement
innovative changes in their HR practices.
V Increasing demand for skilled performers forced the
companies to shift focus on attracting and retaining high-
performing employees in a competitive marketplace.
V In 1974, an angry Sudha Murthy had to write a letter
to JRD Tata to protest against job discrimination
against women in Telco.
V Today, most Indian companies are committed to
providing equal employment opportunities for all.
V The employers are increasingly realizing the value of
trained human resource, especially women in India.
V Some organizations are changing their HR policies to
stick with their valuable employees.
V MNCs like Pepsico are providing flexibility so that
female employees at various life stages could benefit
from these policies like working from a different city,
sabbatical from corporate life, and extended maternity
leave.
V °    
        
  
     
V A. Appreciation of Good Work
V B. Promotions for deserving employees
V °    
        
  
     
V A. Unique & specified benefits
V B. Ability to take time off from work while required
V C. Welcome people when they Change work units
V Building superior workplace is part of their
corporate identity
V Take care of employees and customers keep
coming back
V Work ± Personal life Balance:
V Recreation/Social Services/Food
V Call privately & inform the issue (Integrity
Hotline)
V Training to learn multiple skills
V Openness & transparency
V New recruits workstation ± decorated with
Balloons
V   
V Managers give ‰     for individual and team achievements
to their teams when they excel or do something outstanding. These are
usually given during the quarterly staff meetings where all employees
participate and this is followed by a party.
V  
V Provides their managers with high end technologies , At the click of a
button, a manager can look at the database of his/her own people, track
history of development, increments, promotions, stock options etc.
They are also given the rating and ranking tools. They could
recommend changes and training needs and they could draw upon the
resources available. Technology is deployed in a very effective way.
V v    
V The first one that needs to be mentioned is the  

 ! . Dream projects allow every employee to


pursue a project of their own interest in the technical
area. They also have a      

  . Their employees can join a M .Tech
program or an MS program or even pursue a PhD and
their Company will fund them right up to 100% of the
cost. They have well furnished bedrooms for those
people who stay back late in office working. Another
brilliant concept practiced is the Philips "   #
It is an internal network, which connects people across
all their offices worldwide. It is very easy for one to

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