Writing Problem and Hypothesis

Statements for Business Research(14)

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Setting of work proposal :
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Work problem :
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Quantitative specification of problem :

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Importance of problem :
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Project need : ,
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Work objective : ?
Methodology to achieve objective
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Anticipated results :
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Contribution to field :
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()
Taiwans growing elderly population has increased the demand
for long-term healthcare facilities and services. While forecasting the medical
market trends (both in supply and demand) is a fundamental aspect of
feasibility analysis, both governmental policymakers of social welfare trends
and commercial investors heavily rely on forecasting reports to remain abreast
of regulations governing health finance policies and to develop new inventory
projects. Whereas the modeling method has seldom been adopted
to forecast market trends in long-term care in Taiwan, most studies focus
mainly on various consumer indexes used to forecast the market supply and
demand yet neglect those market and natural factors that are correlated to the
long-term healthcare sector. (NOTE : Add 2-4 sentences that describe
characteristics of the problem or statistics that reflect its severity)
For instance, according to Anikeeff (1999), one particular variable, i.e. the
variation of the population over 85 years old, is highly correlated with the long-
term healthcare market. The inability to estimate those market and
natural factors that are correlated to the long-term healthcare sector makes it
difficult not only interpret various forecasting reports, but also to decide what
policies or inventory projects should be implemented. Therefore,
two forecasting models must be developed to estimate the market demand of
the elderly population in Taiwan with respect to the available resources in the
long-term healthcare sector.
()
Two forecasting models can be developed to estimate
the market demand of the elderly population in Taiwan with
respect to the available resources in the long-term healthcare
sector. To do so, a multi-regression model can
be developed to measure and forecast not only the quantity of
early demand, but also the relationship between the demand and
critical factors by accumulating a significant amount of data and
identifying such factors. The data can then be collected via a
questionnaire, with the factors quantitatively measured based on
a method found in literature review. Next, a GM (1, 1) model
based on the Grey Theory can be developed to accurately
forecast the supply of available long term healthcare resources
by using data acquired from the website of Taiwans Ministry of
Interior.
()
As anticipated, in addition to identifying relevant
factors that affect the quantity of demand, the proposed
forecasting models can also measure precisely the quantity of
demand and supply of long-term healthcare resources in Taiwan.
Importantly, results of this study can provide a
valuable reference for health care policy makers, investors in the
medical sector, administrators and academics when devising up
relevant policies and strategies. (NOTE : Add 2 more
sentences that describe more thoroughly how the proposed
method contributes to a particular field or sector)
()
Both the increasing popularity of credit card use and
growing number of Internet-based promotional activities in Taiwan has
enabled banking institutions to acquire extensive customer data. In
addition to helping banking institutions to execute customer
management and service management efficiently, thoroughly analyzing
such data can optimize marketing management practices. Corporate
survival in the future hinges on the ability to know and treat customers
well through analysis of pertinent data. However,
differentiated marketing practices in Taiwan are insufficient, with
conventional methods of ranking customers normally based on the
bank account balance for each accounting period. This basis alone
does not provide a complete customer profile, and seldom incorporates
strategies that analyze the commercial transaction data of customers.
Insufficient information of unique customer characteristics can
obviously not provide specialized services for individuals. Thus, the
inability to interact compatibly with customers will cause companies to
lose their focus on the product development and promotional strategies.
()
For instance, conventional bank services fail to provide
convenient services to customers efficiently. Namely, although the mail-order
division of a company sends its promotional materials to its customers, only
10% of those customers subsequently purchased those advertised products.
The inability to identify those 10% potential customers are in advance makes it
impossible not only to save the remaining 90% overhead costs of the
promotional materials, but also to prevent the sales division from concentrating
on potential customers to enhance work productivity by providing upgraded
products and services. Consequently, conventional customer
ranking methods may cause decision makers to select inappropriate market
strategies. Additionally, the lack of a differentiated marketing strategy will lead
to inefficiency and high overhead costs. With an increasingly heterogeneous
population in Taiwan and broadening sense of individualism island wide making
it increasingly difficult to characterize the purchasing habits of consumers,
banking institutions can not implement promotional strategies effectively owing
to the inability not only to provide reliable services, but also to adopt
differentiated marketing practices. Moreover, the inability to identify customer
needs rapidly will lead to a high customer turnover rate and eventual loss of
competitiveness. Therefore, a customer ranking model must be
developed by analyzing the dynamic purchasing behavior of customers and
identifying the potential ones who can generate bank revenues.
()
A customer ranking model can be developed by analyzing the
dynamic purchasing behavior of customers and identifying the potential ones
who can generate bank revenues. Those behavioral results can be used to
devise diverse promotional strategies or customize products or services
according to consumer needs, thus achieving market differentiation and
effective management of customer relations. To do so, based
on numerous customer data available, a data mining method, i.e., CRISP-DM,
can be adopted, which combines the conventional means of data exploration
with two mathematical calculations (decision tree and category nerve) to
determine how various purchasing activities are related and how many factors
can rank the value of a customers relationship. Among these factors include
the types of products purchased, their quantity, their net interest of margin and
their cost of acquisition and servicing. Factors associated with customer
relations and customer life cycle can then be combined to construct an
enhanced management model. Next, factors of the ranking module for the
proposed model can be verified and adjusted to ensure that a company
continuously provides quality services. As anticipated, while the
customers value in the customer relationship management can be determined,
the proposed model significantly enhances the ability to attract new customers.
Furthermore, the proposed model can be used in other business
sectors to enhance the ability to identify, acquire and remain loyal and
profitable customers. (NOTE : Add 2 more sentences that describe more
thoroughly how the proposed method contributes to a particular field or sector)
Further details can be found at
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