Writing Problem and Hypothesis

Statements for Business Research(21)

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Setting of work proposal :
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Work problem :
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Quantitative specification of problem :

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Importance of problem :
,
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Project need : ,
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Work objective : ?
Methodology to achieve objective
: ?
Anticipated results :
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Contribution to field :
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()
Advances in medical science and elevated living
standards have contributed to a growing elderly population in Taiwan,
necessitating the importance of long-term care. However,
conventional long-term care approaches overemphasize supplying
physicians and nurses to fulfill patient demand while neglecting the
ability of personnel to provide quality patient care. (NOTE : Add 2-4
sentences that describe characteristics of the problem or statistics that
reflect its severity) According to the Journal of
Hospital Management Research, 82% of all unsuccessful healthcare
organizations neglect the demands of patients, while 80% of all patients
are discontented with the service quality of healthcare organizations.
While neglecting the importance of service quality in
medical treatment, long-term healthcare strategies must strive to satisfy
patient demand. Therefore, an optimal operating model
must be developed, capable of selecting an effective monitor to
adequately implement a long-term care model in healthcare
organizations, subsequently providing admissions directors or hospital
administrators with the most effective strategic policy to promote
marketing efforts.
()
An optimal operating model can be developed, capable of selecting
an effective monitor to adequately implement a long-term care model in
healthcare organizations, subsequently providing admissions directors or
hospital administrators with the most effective strategic policy to promote
marketing efforts. To do so, statistical variables of various
populations among patients and hospital staff that provide healthcare services
such as training, orientation and promotion can be identified using multivariate
statistical analysis, i.e. one way ANOVA test and the t test, based on use of the
PZB model. The T test can then be performed to determine actual
circumstances of patients and the discrepancy between offered medical
services and receptiveness of patients towards them. Next, the discrepancy
between actual circumstances of patients reality and their anticipated quality of
services can be determined, in which T- value is a minus and P- value denotes
the areas in which patients are discontent with medical services, thus informing
healthcare organizations of the areas in which service quality must be improved.
()
Meanwhile, as for the discrepancy between attitudes of the patients
and those of the healthcare staff in terms of the quality of medical
services, T- value is a plus and P- value indicates that working
satisfaction level among staff is low. As anticipated, the
proposed optimal operating model can provide healthcare staff with a
statistical analysis-based approach to demonstrate the effectiveness of
various services, including environmental quality, attitude and service
efficiency, thus enabling healthcare organizations to identify areas
requiring improvement in healthcare services. Importantly,
the proposed optimal operating model can provide expectations by and
of the staff, motivating them to continuously improve in their profession.
Additionally, the proposed method contains an optimization procedure
with simplified calculations in ordered categorical data for engineers.
Moreover, the proposed model can enable healthcare organizations to
identify areas to enhance the staffs working environment, encourage
training and continuous on-the-job learning as well as promote career
opportunities.
()
Admissions directors or hospital administrators must
enhance the quality of offered products and services by understanding
customer preferences, necessitating the importance of developing
effective marketing strategies. However, conventional
marketing strategies over rely on advertising strategies aimed at the
exterior customer demand while neglecting the internal customer
demand, in which an organization trains and motivates its employees to
provide better products and services. (NOTE : Add 2-4 sentences that
describe characteristics of the problem or statistics that reflect its
severity) For instance, while Kotler (1994) asserted
that internal marketing must precede external marketing, according to
The Journal of International Marketing Research, 87% of all
unsuccessful enterprises lack internal marketing strategies.
Therefore, strategies may neglect the importance of quality in
products and services. Therefore, an optimal operating
model must be developed, capable of selecting an effective monitor to
adequately implement an internal marketing model in hospital
marketing practices, subsequently providing admissions directors or
hospital administrators with the most effective strategic policy to
promote marketing efforts.
()
An optimal operating model can be developed,
capable of selecting an effective monitor to adequately
implement an internal marketing model in hospital marketing
practices, subsequently providing admissions directors or
hospital administrators with the most effective strategic policy to
promote marketing efforts. To do so, statistical
variables of various populations among patients and hospital
staff that provide healthcare services such as training,
orientation and promotion can be identified using multivariate
statistical analysis, i.e. one way ANOVA test and the Karl
Pearson test (NOTE: Add 2-3 sentences to describe the
methodology more completely).
()
As anticipated, the proposed optimal operating model can provide
staff with a more productive working environment by adopting statistical
analysis to demonstrate the effectiveness of various services, including training,
orientation and promotion, enabling hospitals to understand which areas
require improvement to achieve quality healthcare services. Enhanced quality
of healthcare services is an indirect means of promotion, by which satisfied
patients and their relatives relay their positive experiences to others, ultimately
improving the image of the institution. Moreover, the proposed operating model
confirms the effectiveness of internal marketing, in which organizations train
and motivate their employees to provide quality healthcare services. Such an
approach must precede conventional marketing practices if a hospital is to
maintain its competitiveness. Importantly, the proposed optimal
operating model can provide expectations by and of the staff, motivating them
to continuously improve in their profession. Additionally, the proposed method
contains an optimization procedure with simplified calculations in ordered
categorical data for engineers. While an internal marketing program within a
hospital must focus on training and career advancement for hospital staff, the
proposed model can encourage training and continuous on-the-job learning
through daily interaction with peers and supervisors. Furthermore, the
optimization procedure with simplified calculations in ordered categorical data
can provide a valuable reference for engineers as well.
Further details can be found at
http://www.chineseowl.idv.tw