MEDIA AND INFORMATION

LITERACY (MIL)
Introduction to MIL (Part 3):
Design Elements and Principles
Performance Task: Project

NEIL JOHN M. DE VERA

DMNHS
LEARNING COMPETENCIES

Learners will be able to…

• Identify and explain basic design elements and principles
(SSHS);
• discuss how design elements and principles are applied in
posters (SSHS);
 LEARNING COMPETENCIES

Learners will be able to…

• create a text and visual digital poster which will be a
campaign for high school students to be a responsible user
and competent producer of media information (SSHS); and
• produce and evaluate a creative text and visual based
presentation using design principle and elements
(MIL11/12TIM-IVb-6/ MIL11/12VIM-IVc-10)
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A. Design Elements and Principle
B. Performance Task: Project
1. Cooperative Learning - Digital Poster Making
DESIGN ELEMENTS AND
PRINCIPLES
TYPOGRAPHY
one of the biggest
foundations of
design
Type says a lot and
the way you choose
to execute your type
says even more.
TYPOGRAPHY

http://www.leffcommunications.com/2015/01/16/which-font/
Photo Credit:
http://www.prin
taholic.com/ho
w-to-minimize-
text-on-posters/
Photo
Credit:
http://grap
hicdesignju
nction.com
/2012/11/4
1-
remarkable
-
typography
-posters/
Photo Credit:
 http://www.p
rintaholic.co
m/11-text-
only-posters/
 billandrusdes
ign.com
Photo Credit: Magazine spread design by Benjamin Bours
Photo Credit: Magazine spread design by Benjamin Bours
Photo Credit: Magazine spread design by Benjamin Bours
 TYPOGRAPHY TIPS
Kern your titles
Make sure your body copy isn’t too big or too
small for the medium you are printing onto
Try to avoid using too many typefaces at once
 TYPOGRAPHY TIPS
Left-alignment is easiest to read for large
bodies of type
If in doubt, print it out (you can often pick up
on awkward typesetting much easier when it’s
on page)
LINE
defined as
any linear
marks
can channel
certain ideas
too
Photo Credit:
Poster design by Design
By Day
A technique applied a lot in photography is the
use of ‘leading lines’.

Photo Credit:
Photograph by
Anne McKinnell
Source:
http://digital-
photography-
school.com/how-to-
use-leading-lines-
for-better-
compositions/
Photo Credit:
Photograph by Anne
McKinnell
Source: http://digital-
photography-
school.com/how-to-use-
leading-lines-for-better-
compositions/
SCALE
deliberate
sizing of
individual
elements
help us make
sense of
designs and
images
 Scale doesn’t
always have
to be based
on realism.

Poster by Gabz Grzegorz

Domaradzki for the movie Drive.
COLOR
 creates
specific moods,
atmospheres,
 channels emotions and
each shade has certain
specific connotations
associated with it
 These chosen colors
complement each other
gently to create a calm,
elegant and feminine
design.
 Design by Smack Bang
Designs for women’s
skin rejuvenation
service ‘Lite Luxe’.
 Thisbranding has
chosen a color
palette that
sharply contrasts,
creating a much
more vibrant,
energetic and
playful design.

Photo Credit:
Branding for juice brand Frooti
by Sagmeister & Walsh.
REPETITION
crucial element
when it comes to
branding design
keeps your
branding
consistent and tie
your items
together
 Repetition can
also make
beautiful one-
off designs.

Photo Credit:
Packaging design by Nastya
Chamkina that uses
repetition to create a
beautiful pattern.
Photo Credit: Xoclad by Anagrama
NEGATIVE SPACE
isthe ‘space
in-between’,
the area
between or
around other
elements that
form its own
shape
Photo
Credit:
Animal
Graphics by
George
Bokhua
SYMMETRY
We find
symmetrical
faces, patterns
and designs
generally more
attractive,
effective and
beautiful.
This wedding
invitation uses a
high degree of
symmetry, but it
it’s not perfectly
mirrored.

Photo Credit:
Jarrid & Laura Wedding Invitation
by Nate Koehler
FRAMING
can
enhance or
draw
attention to
specific
elements of
your design
Photo Credit:
Joe’s Coffee by Trevor
Finnegan
Photo Credit:
Poster Design via MyDesy
CONTRAST is the degree of
difference
between two
elements of your
design
It has a great
effect on
readability and
legibility as well.
This design
ensures there’s
adequate
contrast against
the type and
image.

Photo Credit:
Poster by Jonathan
Correira
Photo
Credit:
Audible’s
landing
page
(website)
COMPOSITION
refers to the
overall
arrangement
of elements in
your design
Photo Credit:
email newsletter
for J. Crew
Photo Credit:
Poster by Lab B
Design Office
DESIGN ELEMENTS AND
PRINCIPLES
Evaluate the following posters:
AGREEMENT
Research “Design Elements and Principles” to learn
more about it.
Suggested website pages
https
://designschool.canva.com/design-elements-principles/
https://designschool.canva.com/blog/visual-design-comp
osition
/
PERFORMANCE TASK NO. 2 - DIGITAL POSTER MAKING

OBJECTIVES
 Create a digital poster which will be a
campaign for high school students to be a
responsible user and competent producer
of media information
COOPERATIVE LEARNING
 Group of 3 students
PERFORMANCE TASK NO. 2 - DIGITAL POSTER MAKING

MESSAGE
 Be a responsible user and competent producer of media
information.
MEDIUM
 Digital poster which will be shared on Facebook.

AUDIENCE
 High School Students (JHS and SHS)
PERFORMANCE TASK NO. 2 - DIGITAL POSTER MAKING

MATERIALS / TOOLS
 Web tool : Canva (www.canva.com)
 Photo editing software or applications
 Computer
 Smartphone Camera

Photo Credit :
https://www.canva.com/
http://www.digitalrabbitcellular.com/
PLEASE KEEP IN MIND.

 The
selected digital poster will be shared on
Edmodo and Facebook.
 Thedigital poster must focus on the issue
and not attack or mentioned personalities.
Use of foul words are not allowed.

Photo Credit:
www.Edmodo.com
www.facebook.com
PLEASE KEEP IN MIND.

Cite credit for borrowed

materials (i.e. image,
design, etc.)

Photo Credit: http://

www.freepik.com/free-photo/young-man-holding-many-books_
857159.htm
PERFORMANCE TASK NO. 3 - DIGITAL POSTER MAKING

Time
Date Venue Procedure
Allotted
Day 1 Classroom 1 period • Conceptualize your poster.
(Message and Design)
• Take pictures to be used for the
poster.
Day 2 Computer 2 periods • Create your digital poster
Laboratory using Canva. You’re allowed to
use additional tools.
• Submit the digital poster in our
Edmodo group.
RUBRIC
Criteria Excellent Good Fair NI
Content Message is Message is Message is Message is
 Be a clear, clear and clear but unclear
responsible accurate, accurate. question- and/ or
user and and strong.   able. inaccurate.
producer of        
media    
information.  
  10 8
5 2
RUBRIC
Criteria Excellent Good Fair NI
Graphic All graphics All graphics All graphics Graphics do
 Relevance and are related to are related to relate to the not relate to
Citation the topic and the topic and topic. Two the topic
make it easier most make it borrowed and/or three or
to understand. easier to graphics have more borrowed
All borrowed understand. no source graphics do not
graphics have a One borrowed citation. have a source
source citation. graphics have   citation.
no source  
citation.
10   2
8
5
RUBRIC
Criteria Excellent Good Fair NI
Design and The poster is The poster is The poster is The poster is
Layout excep- attractive in acceptably poorly
tionally terms of attractive designed
attractive in design, though and the
terms of layout, and layout is layout is
design, neatness. cluttered. cluttered.
layout, and       
neatness.    
  8 5  
10 2
RUBRIC
Criteria Excellent Good Fair NI
Work Ethics Every Group work Group work Group
 Cooperation individual in is done is done members
the group mostly by mostly by are not
contributed two one working
to the individuals. individual. during the
creation of     designated
the digital     time.
poster.       
10 8 5
2
TOPICS
 Campaign Against Cyberbullying
 Be Safe in Cyberspace
 Media Message Analysis (Critical Thinking)
 Think Before You Click
 No to Plagiarism
 Proper Behavior on the Internet (Netiquette)
(Note: Students may proposed a related topic which will be
approved by the teacher.)
 SAMPLE
DIGITAL POSTERS
http://www.technologyrocksseriously.com/2014/10/before-you-post-think.html#.WSPui6kaaGI
http://www.classroomcapers.co.uk/online-safety-school-poster.html
Photo Credit:
https://store.accutrain.com/products/sfs002-pos-eng-1000
http
://www.hcpss.org/news-posts/2016/04/boe-reviews-policy-on-responsible-use-of-t
echnology-and-social-media
/
References
• Media and Information Literacy Curriculum Guide
by DepEd
• Media and Information Literacy by Boots C.
Liquigan, Diwa Learning
• Arniel Ping Systems Inc.
• https
://designschool.canva.com/design-elements-prin
ciples
/
• http://rubistar.4teachers.org/index.php?screen=
ShowRubric&rubric_id=1125149
&
References
• https://designschool.canva.com/design-element
s-principles
/
• https://designschool.canva.com/blog/visual-desi
gn-composition
/
• http://digital-photography-school.com/how-to-u
se-leading-lines-for-better-compositions
/
• https://designshack.net/articles/typography/ser
if-vs-sans-serif-fonts-is-one-really-better-than-th
e-other