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cinancial Projections  

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External Market Environment


 
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Pedigree.com/report on pet market, hindu business line
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OUR AIM IS
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´ ‰ % growth per month ´cranchisee

´ Expand customer base ´Products for entire pet


market/ growth of 25%
´ Variation in product
category ´Guide our company into an
organised market and establish
´ To earn and retain loyalty of a brand identity
customers and other people
related to our company ´Website Development

´ Build awareness on Pets and ´E-Commerce Tie-ups


their nutrition. ´Order on SMS
´ Expect to capture market ´Plan to open a poultry farm
share of ‰ to ‰.5%
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Î igh Quality/Unique Product Offering Î ew Brand name
Î ighly trained & customer oriented staff Î Target Area imited to Mumbai
Î arge Area Coverage Î imited product line
Î Tested & Reliable Product
Î Strong relations with vendors like pet
shops, vets, dog trainers, grooming , etc.

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Î Under developed market Î Competition from existing brands like
Î Expansion/ Diversification Pedigree, Royal Canine etc

Î cranchisees Î Competition from new players in


market
Î Additions to product line
Î Attack of Diseases like bird flu
Î ncrease more services
Î Growing pet market

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Middle to Upper Class people


Residents of Mumbai
Dog lovers ² kids, adults, families etc
Pet Shops, Vets, Pet Trainers and others
People who have dogs and a busy lifestyle
Audience who knows fresh food is best
for their pets
) /
2# #      7
Î Saves Cooking Time
Î Provides best nutrition for dogs
Î  feed my dog exactly what  eat
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Colaba, Walkeshwar, Malabar ills, Worli
.


Joggers Park, Carter Road, Bandstand, Pali ill, Bandra


Khar
0  
Santacruz, Vile Parle, Joggers Park, okhandwala,
Oshiwara Park
=

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Thakur Village, Evershine Dream Park, Joggers
Park, okhandwala
) 
Distribution of free samples at joggers park, other dog parks,
veterinary hospitals where pet owners are seen with their pets
Tie-ups - vets, retail stores providing dog food, dog trainers, pet
shops, insurers etc
Organise seminars for pet owners in the nearby localities for
health awareness of pets & talk about the benefits of freshly
cooked dog food
Conduct dog shows wherein pet owners are invited to create
product awareness
Place one month order by paying advance and get tiffin for 5
days absolutely free
Place an order for two months ( above 35 & get doggie
accessories worth Rs. ‰ absolutely free)
Place an order for six months & get a free medical check-up
Advertisements in ewspaper and magazines (=   
 

,  , and 


    for animals,
banners at prime locations, distribution of brochures etc
Order
Administration Passes Preparation,
Customer Calls Executive
Order Packing and
takes order
labeling
Puts details

Customer nventory
Database and Check
Account Details

Dispatch and
delivery
cinance
Department
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