Fast Food Consumption &

Buying Patterns Among

University Students

Group Members :
Siti Arfiedah Bt. Maskes
Rosma Bt. Nayan
Nurul Sahila Bte Fauzi
Introduction
•Inexpensive food prepared and served
quickly.
•Fast food a.k.a Quick Services
Restaurant
( Merriam-Webster, 1951)
•examples:
 Burger
 Pizza
 Maggie
METHODOLOGY

1. Study design which is to a cross-sectional

study
2. Observed the respondents who are
under- graduate
3. Observed 30 respondents in our faculty
and others faculty among student of
UPM
Objective
to determine the demographic and socio-
economic characteristic of the respondent
to examine the fast food eating practices of the
respondents
to examine the factors considered by students
consumers in the selections of fast food
to determine the satisfaction level for fast food
restaurants
to examine the budget allocations for eating
fast food
Analysis : section 1
1. 30 respondents
 23 female
 7 male
2. Age between 20-25
3. Race
 Malay
 Chinese
 Indian
 others
Result
Section 2 :Fast food eating practices
Q 1: How often the student use fast food service
Q 2: What the fast food that student preferred
Q 3: What the restaurant that student preferred
Section 3 : Factors that students considered when selecting the fast food
restaurant
S 1: Comfortable at the restaurant.
S 2: Food prepared are delicious .
The percentage of respondent think that food
prepared are delicious

10.0%
10.0%

10.0 % Very disagree

Disagree
Not Sure
Agree
Very agree

70.0 %
S 3: Influenced by the fast food image displayed
Section 4 : The satisfaction level for fast food restaurant.
S 1 : Cleanliness
The satisfaction level for fast food restaurant.
S 2 : Services
Section 5: Budget Allocation
Continue…
Continue…
Continue…
 Discussion
• Many students intake dietary fast-food in their
life (dinner & lunch).
• Menu choices, cost and convenience have
been reported as being related to the number
of meals students ate.
• Fast-food consumption are easy and quickly
preparation for students (busy).
 Conclusion
Those who regularly eat fast foods should be moderating the
intake of unhealthy options and choosing healthy options, such
as whole grain, milk, fruits and vegetables.

Must intake only a little of calorie and fat food, doing

exercises and practice a healthy lifestyle.

Fast-food intake, may increase risk of chronic diseases

like diabetes, coronary disease or hypertension.
 References
French, S.A. Et al. (2001). Fast food restaurant use among
adolescents: associations with nutrient intake, food choices
and behavioral and psychosocial variables. 25, 1823 – 1833.

Food and Fitness: Fast Food. Retrieved October 18, 2010 from
http://www.answers.com/topic/fast-food

Fast Food: Definition. (2010). Retrieved October 18, 2010 from

http:// www.wordiq.com/definition/Fast_food.

Judy A. Driskell,A.J., Meckna,R.B.,& Narissa E. Scales ,E.N.

Differences exist in the eating habits of university men and
women at fast-food restaurants. 26 (2006), 524– 530.
Advertisement