Beruflich Dokumente
Kultur Dokumente
GUIDELINES
Sixth Trimester
Weightage : 36 credits
SS 2009-11
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What is a Thesis ?
A Thesis is a formal document to prove that an original contribution to
Human knowledge has been done .
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Why Thesis ?
Provides an opportunity to
explore a topic in depth
Career development
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Thesis Procedure
Select a Area /domain and narrow it down to a topic
Submission of Thesis synopsis ( Max 3 pages) to Internal Guide in hard copy with
the External guide letter
Appearing for the Viva Voce ( The candidate needs to handwrite at least 1200 to 1500
words on the summary of thesis at the time of viva)
Note 1 : The Topic has to be chosen in that field where the student has been specialized
Note 2 : There would be marks deduction or rejection of thesis for Non compliance of thesis rules
Note 3 : Student General Identification Number is different from Thesis Registration Identification Number
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Thesis Synopsis
Details of the student
[Name (as per IIPM records), Batch ,Section ,specialization ,Phone No
and Email Id ]
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Thesis Guide
Internal Guide is the Thesis In charge of IIPM (Dept of Projects)
A student can choose more than one person as his/her External Guide
(External Guide has to be necessarily from the industry .Institute reserves the right to approve or reject the
guide as suggested by the student)
It is advisable to choose one of his/her Guide who is well versed in the area
(technical in nature ) one has chosen. If the student has chosen a company
specific research area, then the external guide has to be necessarily from that
company who is well versed in the area.
A Guide is expected to counsel the students with respect to his thesis work
but not to solve the problems.
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Selection of Thesis Topic
Current
Commercially viable
Challenging
Available
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Sources of Research Areas/Topics
Magazines / Journals /Essay Papers :
4 Ps , Human Factor, Business and Economy , Strategic factor , Business world , Outlook Money, ICFAI journals on subjects like
applied finance, derivatives, M&A, case study, marketing, branding, advertising etc.
Websites :
www.bnet.com; www.questia.com/search ; www.emarketingpapers.com; www.marketingprofs.com/
Statistical Methods For Practice And Research: A Guide To Data Analysis Using SPSS
Marketing Research: Concepts And Cases, (Special Indian Edition) by Cooper Donald Et. Al
by Ruth Mcneil
It should be argumentative.
It should be specific.
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Sample Approved HR Topics
Performance appraisal system at HCL Technologies
Attrition analysis and benchmarking retention strategies at Bharti Tele –
ventures
An Empirical Study on T&D Practices at Convergys
Assessing Training Needs - A Case of Kaiser Impex (Construction Wing)
Motivational Practices at ESS NEE Management Consultants
Employee Feedback Survey : A Case of SOS Children's Villages of India
Team Building as an Organization Development Intervention : A Case of
Havells
'Employee Moral and Job Satisfaction : A Case of Reliance
Communications
Work life Balance Study in IT industry : Case of XYZ Co
Behavioral Training Practices for the middle level management : Case of
XYZ Co.
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Sample Approved HR Topics
Talent Acquisition And Onboarding In IT Industry: A case of XYZ Co
Training Need Identification In Haldia Refinery, Indian Oil Corporation
Ltd
Induction Training Program study At ABC Ltd.
Reward & Recognition System At PL Ltd.
Leadership Traits study at PQ Ltd.
Validating “Competency Mapping” For Attaining The Best “Quality Circle
Practices” XYZ Co
Improving manpower utilization through effective manpower planning: A
study of ABC Co
Employee Engagement - A Study in Relation to XY Ltd.
Recruitment and selection Practices at YK Ltd.
A study on Succession Planning in XYZ Co.
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Sample Approved Finance Topics
Credit Appraisal Process Of Home Finance Companies In India
Economic Determinants Of Security Analysis
Econometric Valuation Of CAPM Model
Working Capital Management At Jubilant Organosys Ltd
Private Banking Model - ICICI Bank
Study Of Arbitrage Trends In Futures Market
Impact Of Intangible Assets On The Market Value Of Infosys
Significance Of CSR Reporting In Annual Reports
Value Creation By Using Acquisition Growth Strategies
Human Asset Valuation In The IT Sector
Fundamental Study Of Zinc In The Global Scenario
Credit Risk Analysis In SME Banking (ICICI BANK)
Operational Activities And Capital Enhancement Of Oil India
Warehousing And Logistics Issues In Commodity Market
Direct And Indirect Benefits Of Agriculture Futures For Farmers
Identification Of Cost Reduction Opportunities In XYZ Co.
Sample Approved Marketing Topics
An empirical study to enhance the market share of Airtel in Delhi & NCR
An empirical study of consumer behavior in the Hair color industry
An Empirical Study of Marketing Strategies of Vodafone
A Study on the Sales and Distribution Strategies of AVIVA Life Insurance
A Study on Market Perception of ICICI Prudential and Market Penetration in
Delhi and NCR
Effectiveness of Advertising Strategies - A Case of Indian Soft Drink
Role of Advertisement in the Purchase Behavior of Women
Customer Satisfaction - A Study of Select Private Hospitals in Delhi
Strategies to increase the Market Share of Mother Dairy Ice Cream
Market Mapping of Havell’s Fan Division
An Empirical study to determine strategies for Coca Cola to increase market
share in Muzaffarpur
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Sample Approved Marketing Topics
Strategic Analysis study with respect to Suzlon Energy (Wind-power
Market)
Factors Affecting Sale Of Saloni Brand Mustard Oil In Agra Region
Impact Of Sales Promotion On Customer Retention
Brand Loyalty Of Teenagers (Industry Apparel)
Preference Of Youth Towards Foreign Brand And Indian Brand Industry -
Textile
Implementation Of Six-sigma (Σ) Technique In Fast Food Service Industry
Leads Generation In Sync With Sales Force Survey Of XY Ltd.
Study Of The Brand Positioning Of Philips
Competitive Intelligence Study Of Bisleri In Mineral Water Market
Marketing Of Software Through Search Engine Optimization
Market Research On The Perception Of Youth Toward The Counterfeit And
Fake Products
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Sample Approved Marketing Topics
Export Marketing Strategies Of Leather Footwear And Footwear Components In
UK And Germany
Havell's (Branding) Position In The Switchgear Segment.
Export Potential Of Handicraft Items To EU Countries
The Indigenous Product Placement And Strategic Analysis Of Dealer Perception Of
Videocon Air Conditioners
Scope & Feasibility Of Supply Of Cotton To Various Spinners In Punjab
An empirical study of the distribution network of Coca Cola in South Delhi
Dealer evaluation study for Anchor Industries
Sales Promotion Schemes - A Study in Relation to Consumer Electronics
Assessment Of Demand & User Preference For Surgical Medical Equipments &
Implants For Neuro-spine, Endoscopy & Orthopedic Segment At XYZ Ltd
Study Of The Retail Operations Of Mother Dairy Fruits And Vegetable Unit, And
Suggesting Improvements In Light Of Emerging Competitions
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FORMAT OF THESIS
The Preliminaries
The References
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The Preliminaries
Title Page
Abstract
Certificate of Originality
Acknowledgments
Table of Contents
Synopsis
Abstract
- This should include the problem under investigation; the research methodology and
theoretical orientation; and the expected out comes and implications of the research
- Not to exceed 350 words
Certificate of Originality
- It should include original signature of the Guide . It indicates that the guide has approved
the thesis as a complete and final work requiring no further alterations. This signatory
format is completely different from the format when submitted at the time of synopsis.
Note : The Certificate of Originality should be either in the form of External guide’s signature in the company’s
letter head or email print out from his /her official email Id or External guide’s signature with company’s
attestation or External guide’s signature attached with business card.
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The Preliminaries
Acknowledgments:
Table of Contents:
- Lists all sections with page numbers ;Double space between entries; Single space within
entries
List of Figures:
List of Tables:
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A General Thesis Content
Introduction
Literature Review
Recommendations
NOTE: Page Numbering should be in Arabic numerals ;Upper, right-hand corner; At least ½ inch
from edge
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A General Thesis Content
Introduction:
Introduction of topic.
Literature Review :
Relevant literature to establish a sound base for the proposed research
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A General Thesis Content
Recommendations:
It should be based on resolving the Research problem. A thesis is written
from a consultant’s perspective.
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Research Methodology
It Should cover the following details:
Method used
Tool used
Target Audience
Sample size
Sampling method used
Research Area
Considerations :
It must be appropriate to the objective of your study
Combined methodology is appreciated
Justifications regarding specific methods chosen or used
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Data collection methods
Qualitative marketing research
Generally used for exploratory purposes - small number of respondents -
not generalizable to the whole population - statistical significance and
confidence not calculated - examples include focus groups, depth
interviews, and projective techniques
Quantitative marketing research
Generally used to draw conclusions - tests a specific hypothesis - uses
random sampling techniques so as to infer from the sample to the
population - involves a large number of respondents - examples include
surveys and questionnaires.
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References
Bibliography
- It should include all works which are referred to in the thesis .
- May be placed at the end of the main text .
- Use any standard manual .If one is not using a style manual, single space
within each entry and double space between the entries.
Appendices
- Inclusions : Articles , Questionnaire format ,Old forms or reports,
Sample filled questionnaires with Business cards attached
- Exclusions : Case study, Power point slides
Response Sheets
- All thesis should contain all the Response Sheets in the prescribed
format
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Layout Requirements
Spacing
Font
Margins
Paper
Overall appearance
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Layout Requirements
Spacing
1.5 Inch space or Double space throughout
Exceptions: Title page and approval page, Table of contents, Captions,
table or figure headings, Extensive quotations, Footnotes or endnotes,
Entries in reference section, Appendices.
Font
Any standard font is acceptable ; Use the same font throughout; Use font
size 12
Exceptions: Captions (not smaller than 9 point), Headings (not larger than
20 point)
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Layout Requirements
Margins
Pages must have at least:1.5 inch left margin ; 1 inch top, bottom, and right
margins
Exceptions: pg no’s must have at least ½ inch clearance from each edge
Paper
8.5 X 11 inches (A-4 Size) , White bond,25% (or higher) cotton content.
Overall Appearance
All corrections should be made before final copy is printed
Unacceptable: Overstrikes or cross-outs ,Handwritten additions or corrections,
Lines, dots or shading from paste-ups .
Cover should include following – Bounded form (Black color) stating Institute
Logo ,Name and Place; Thesis Title ;Student Name ,Alumni No, Batch ; Thesis
Guide ; Title and Alumni No ( cover Side ); Capital letters in Golden color;
Portrait format
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Thesis Deadlines
Submitted to Internal Guide Submitted to Internal Guide
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Thesis work follow up – Response Sheets
Response sheet - format & submission:
Details of the student [ Name (as per IIPM records) ,Batch, Section, Alumni Id
,Phone No and Email Id )
Progress of the work (should be sent as separate attachment ): Students are supposed
to send actual work content ( like preparation of the questionnaire , data collection ,
analysis done etc. which is generally considered as the main area of the thesis )
Note: - Whenever a student sends his/her response sheet, he/she has to send all
the previous response sheets along with the thesis synopsis .
- The Institute reserves the right to reject any thesis for which response sheets have not been received
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Purpose of the Viva Voce examination
•To examine whether value addition to the existing knowledge was generated
•To establish that the research has been carried out independently and genuinely
by the candidate
•To determine the candidate’s understanding of the literature used in the thesis
•To examine the conceptual and logical approach and research techniques used in
the thesis.
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Thesis Evaluation Parameters
Research objective/ problem definition / Scope of thesis
Research results//analysis
Assessment of Process
(Independency shown by the student , Pace of work and Response sheet follow-ups)
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Check list -1
Ensure that the set research objective /problem has been achieved/solved.
Ensure that your thesis extends the understanding of a subject and makes an additional
contribution to Human knowledge.
Ensure that the writing style should remain same throughout the thesis report. Plagiarism
would lead to rejection of thesis.
Ensure that preliminary requirements (Thesis topic approval mail, Guide signatory page and
synopsis) have been met.
Students must always use the thesis title as approved and sent to them by email
The student should use Thesis Registration Identification Number but not the Student
General Identification Number 35
Check list -2
The Final Thesis report should be between 10000 to 30000 words
The format for the Approval letter is different from the certificate of originality which has to be
arranged from the external guide.
The approval letter / Certificate of Originality should be either in the form of External guide’s
signature in the company’s letter head or email print out from his /her official email Id or External
guide’s signature letter with company’s attestation or External guide’s signature letter attached
with business card
Ensure that Appendices include Articles ,News papers cuttings , Questionnaire format ,Old forms or
reports, Sample filled questionnaires with Business cards attached.
Ensure that Paper used in the thesis should of 8.5 X 11 inches (A-4 Size) , White bond,25% (or higher)
cotton content
Ensure all data , tables and graphs should be in the color format
Final Thesis should be submitted in the form of a single Hard copy along with a soft copy
There would be marks deduction or rejection of thesis for Non compliance of thesis rules
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Contact
Prof Sumanta sharma ( Head - Department of Projects)
(sumanta.sharma@iipm.edu)
Prof Rachna Singh (Thesis queries related to Human Resource and Marketing Area)
(Rachnas155@gmail.com)
Prof Dipti sharma ( Thesis queries related to Human Resource and Marketing Area )
(dipti.sharma@iipm.edu ; 0124-3350713 )
Prof Swarup ( Thesis queries related to Finance ,Operations and Marketing Area )
(0124-3350714)
Prof Vijay Kumar Boddu ( Thesis queries related to Finance ,Operations and Marketing Area )
(boddu.vijay@iipm.edu ; 0124-3350714 )
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