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ASP Group 3
By:- Ayushi Guliya D-03
Tisha Gugliani D-05
Yashvardhan Singh Shekhawat D-31
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h |vent Marketing
h Various forms of marketing and advertising are used to
entice people to attend an event. |g. IITF, World
Mobile Congress, C|S 2011.
h |vent-based marketing
h Used as a tool to promote the primary product of the
company or the company itself. |g. Customer
interaction at any transaction or interaction (payment
of bill, purchase, after sale transaction), |lectoral
campaign of political parties, participation in the IITF,
C|S 2011, etc. u
 
 

 |

 

|vent marketing |vent based marketing

h Conferences Contact with customer at
h | hibitions any point, initiated by the
h Seminars customer.
h Purchase of new product
h Workshops
h Contact during after sales
h Briefing sessions service
h Road shows h Contact during events e.g.
Trade fares, product launch.
h Product launches
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h |vent marketing is more visible in Indian market.
` Conferences
` | hibitions
` Seminars
` Workshops
` Briefing sessions
` Road shows
` Product launches

h |vent based marketing is in the initial stage. |.g.

` Congratulation letter form the TATA motors on purchase of the new
vehicle which is coupled with some e tra promotional offers.
` On recharge of any value added coupon we receive message about
another promotional offer.
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h Shape how the customer interaction takes place,
while the customer determines what, when, and
where.
h Based on Pull Strategy instead of Push strategy,
therefore reaches to the intended segment.
h Triggering helpful interaction with each customer at
the time that customer has implicitly signaled a
clear and specific need or interest.
 






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h 360 degrees (Launch events, Conferences & Seminars,

Conventions, Trade (B2B) |vents , TV |vents, Film
|ntertainment & Award Nights , Press |vents , Brand
Promotions , Sales Promotions, Consumer Promotions ,
Retail Promotions , Rural Promotions , Road shows
h  
(Celebrity management, Stage shows, Fashion shows,
Wedding management, Conferences, brand promotion,
Product launches, Mrs. India World, Mrs. world pea gent,
Golf |vent Management. Provides complete movie and
entertainment related solutions to film production houses
and corporates.)
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(High profile events, entertainment, sports, wedding,
Film Awards, Artist Concerts, TV |vents, | hibitions,
Productions, Response management, Contact
management, Consumer Insight, Retail Visibility,
Promotions, Lead Generations etc)
h " #
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(international and domestic concerts, event
production, Creative integration of sponsor
branding, Production of television specials, Co-
ordinate advertising, publicity and public relation
activity for events, Design, development and
manufacture of quality merchandising)
 




 

 

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