m SOFTWARE INDUSTRY

m AIR LINE INDUSTRY

m AUTO MOBILE INDUSTRY

m PHARMACEUTICAL INDUSTRY

m PAINT INDUSTRY
 Software Industry

‡ Software is a general term for the various kind of Programs used to

operate computer and related devices.

‡ Software industries is based on headwork of talent and require less

fund and capacity for producing, which provide an opportunity to
develop at fast speed for developing countries with poor industry and
economic base.

‡ Indian software industry in turn has become successful in making a

mark in the global arena. In 2008 us $ 64 billion revenue generate this
industry.

Software Industry
 Product , Services & Solution

‡ Segmentation of the IT market

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‡ Professional software services

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Software Industry
 Market Structure comparison other country

7500

2009, there were over 876 software companies in India employing

260,000 software engineers

Software Industry
 Top Software Companies in India

‡ Tata Consultancy Services

‡ Wipro Limited
‡ Infosys
‡ HCL Technologies
‡ Emphasis
‡ IBM India
‡ Satyam Computer Services Ltd
m As per the Indian Software industry grew between 5-7% during
2009-10.

Software Industry
 Economical En. Impact of Indian Economy

m Increased Global Competition

m Economy growth
m Technology increase
m Standard of living improve ( Income )
m Development of Services that Support international business

Software Industry
 Political En. Impact of Indian Economy

m Government attention / Policy

m Multi Party
m Instability

Software Industry
 legal En. Impact of Indian Economy

m Licensing
m Copy rights
m Industries Act,
m Patent Act. 21 April, 2005
m National Association of Software and Service Companies act
(NASSCOM)

Software Industry
 Culture En. Impact of Indian Economy

m Education
m Innovation
m language Barriers
m local norms and conduct
m Culture Distance & Attitude : useful and limitation

Software Industry
 Opportunity of Indian Economy

m Govt. Benefits
m Free trade
m Education (Loan)
m Technology Improve
m Advanced Infrastructure

Software Industry
 Threats of Software Industry

m Increased competition
m Weakness of hardware industry
m Lack of technology & Infrastructure
m Low R & D spending as compared to global IT companies ± only
1.3 % of total revenues.

Software Industry
 Reducing the threats of Software Industry

m More technology

m Strong Stratified Education

m Multinational company

m Highly Skilled Employer

m Change Legal Policy and code of conduct

Software Industry
 Pharmaceuticals industry

‡ The pharmaceutical industry in India is among the most highly

organized sectors.

‡ This industry plays an important role in promoting and sustaining

development in the field of global medicine.

‡ Due to the presence of low cost manufacturing facilities, educated

and skilled manpower and cheap labor force among others, the
industry is set to scale new heights in the fields of production,
development, manufacturing and research.

Pharmaceuticals industry
 Cont.
‡ The Pharma. industry generally grows at about 1.5-1.6 times the
Gross Domestic Product growth

‡ The Indian pharmaceutical industry is expected to grow at a rate of

9.9 % till 2010 and after that 9.5 % till 2015

‡ The Indian vaccine market which was worth US$665 million in

2007-08 is growing at a rate of more than 20%

‡ The Indian drug and pharmaceuticals segment received foreign

direct investment to the tune of US$ 1.43 billion from April 2000 to
December 2008

Pharmaceuticals industry
 rey players in Indian Pharmaceutical Industry

m
Company Size ($ Billion) Market Share (%) Growth Rate (%)
Total Pharma Market 6.9 100.0 9.9
Cipla .36 5.3 13.4
Ranbaxy .34 5.0 11.5
Glaxo Smithkline .29 4.3 -1.2
Piramal Healthcare .27 3.9 11.7
Zydus Cadila .24 3.6 6.8

Pharmaceuticals industry
 ›

  
 › 

 

‡ Got. has shifting from charging .

‡ Gov. provide extra drawbacks to some units located in specific

area.

‡ Different brands of the same medical were truly different.

Pharmaceuticals industry
 ÷ultural   
 › 

 

1. Increasing pollution is adding to the healthcare problem.

2. Smoking, drinking and poor oral hygiene is adding to the

healthcare problem.

3. Large joint families transmit communicable diseases amongst

the members.

4. Cattle-rearing encourage diseases communicated by animals.

Pharmaceuticals industry
V
  
 › 

 

‡ To protect companies from unfair competition.

‡ To protect consumer from unfair business practices.

‡ To protect the interest of society from unrelated business

Pharmaceuticals industry
 Economical   
 › 

 

‡ Type of economic system

‡ Skill level of work force

‡ Unemployment rate

‡ Labor cost

‡ Efficiency of financial market

Pharmaceuticals industry
 OPPORTUNITIES

‡ Growth is sustainable with a product suite heavy in attractive

areas such as biologics, cancer and cardiovascular drugs.

‡ The big opportunity to out-perform in 2009 is to own the names that

are going to be acquired. We have no crystal ball, but names that
certainly look attractive and fit the model for a large.

Pharmaceuticals industry
 Threats

‡ Competition, particularly from generic products.

‡ Switching over form process patent to product patent.

‡ High entry cost in newer markets.

‡ High cost of sales and marketing.

Pharmaceuticals industry
 Exploit opportunity

‡ Low cost labor

‡ Pattern law use

‡ Innovation in every year

‡ More technical work force

‡ Safe & security of the product

Pharmaceuticals industry
Overcoming threats

Pharmaceuticals industry
 Paint Industries

m
 Introduction

The Chinese are considered to be the pioneers of manufacturing

paints thousands of years ago.
‡ Till the 19th century the word paint was used to describe oil-bound
types only. The paints bound with glue were called distemper

‡ The Indian Paint Industry In India, Indian Paint industry¶s total market
size is US$1400 million

‡ Asian Paints 37% ·

‡ Berger Paints 13.8% ·

Paint industry
 Analysis of Industries

Political Factors
India is the biggest democracy in the World

‡ Taxation policy i.e. reduction in excise duty and custom duty on

raw material and final products
‡ Political consensus on economic reforms and higher target of
growth of the economy.
Sound legal system ± a factor contributing large foreign direct
investment.

Paint industry
 Continues«.

Economic Factors
‡ The economic factors in India are improving continuously.
Market based economy

‡ Second fastest growing major economy in the world.

Strong domestic market

‡ India has the third highest GDP in terms of purchasing power.

i Õnnual growth rate is 12-13% and the next five years, it is

expected to grow rate is 15-18%

Paint industry
 Continue«

Legal factors
‡ Discrimination law

‡ Consumer law

‡ Antitrust law

‡ Employment law

‡ Health and safety law

Paint industry
 SWOT Analysis

‡ Strength

‡ Weakness

‡ Opportunities

‡ Threat

Paint industry
Overcoming of Threat

Paint industry
 Political and legal Environment

‡ Open sky policy

‡ FDI limits:
100% for Greenfield airports
74% for the existing airports
100% through special permission
‡ An unstable political environment causes uncertainty in the
minds of the air travelers, regarding traveling to a particular
country.

Airline industry
 Continue«

‡ Overall India¶s recent political environment has been largely

unstable due to international events & continued tension with
Pakistan.

‡ The immediate results were a huge drop in air traffic due to

safety & security concerns of the people.

Airline industry
 Economic Environment

‡ Different Income Distribution

‡ High current Inflation Rate
‡ Business cycle
‡ the world economy plunged into global recession due to the
depressed sentiment of consumers.
‡ the recession as spending decreased due to the rise in
unemployment.
‡ Rising fuel pricing.

Airline industry
 Socio-Cultural Environment

‡ Low income clients & their habits

‡ People from various religions and castes and every individual
traveling by the airline would expect customization to the
greatest possible extent.
For e.g. A Jain peoples
‡ Development of cities leads to better services and airports.
‡ Safety regulations.

Airline industry
 Opportunities

‡ Higher expectation in investment.

‡ Expected market size.

Airline industry
 Threats

‡ Shortage of trained employee.

‡ Shortage of employee.
‡ High price.

Airline industry
 How to exploit opportunities

‡ Corporate restructuring forms.

‡ Fast & liberal licensing procedure .

‡ Special training centre for pilot.

Airline industry
Automobile industry
 Automobile industry

 The auto industry in India is the ninth largest in the world. in 2009,
India emerged as the fourth largest exporter of automobiles.

 Today the automobile sector in India contributes 5% to the nation¶s

GDP, making it a prominent player in the economy. It will
contribute around 19% of the Tax collection for financial year 2009-
10.

 India¶s highly developed transportation system has played a very

important role in the development of the country¶s economy over
the past to this day.

Automobile industry
 Cont .

 9th largest automobile industry .

 2nd largest two-wheeler market.
 4th largest in Heavy Trucks.
 2nd largest tractor manufacturer.
 The monthly sales of passenger cars in India exceed 100,000
units.

Automobile industry
The following table show the ranking of India in the past four year.

Rank 2008 2007 2006 2005

1 China China China China
2 India Thailand Thailand Thailand
3 Thailand India USA USA
4 Vietnam Vietnam Vietnam Indonesia
5 USA USA India Vietnam
6 Russia Russia Indonesia India
7 rorea Indonesia rorea rorea

Automobile industry
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Automobile industry
 Political factors

 Establish an international hub for manufacturing small, affordable

passenger cars as well as tractor and two wheelers.
 Allows automatic approval for foreign equity investment up to
100% in the automotive sector and does not lay down any
minimum investment criteria.
 Promoting multi-model transportation and the implementation
of mass rapid transport system.

Automobile industry
 Economical factors

 Weighted tax deduction of up to 150% for in-house research

and R & D activities.
 More than 90% of the CV purchase is on credit.
 The market value of Automobile Industry is more than US $8
billion and Contribution in Indian GDP is near about 4% and will
be double by 2016.

Automobile industry
 Cultural factors

 Since changed lifestyle of people, leads to increased purchase

of automobiles, so automobile sector have a large customer
base to serve.
 The average family size is 4, which makes it favorable to buy a
four wheeler.
 Indian customers are price sensitive and put a lot of emphasis
on value for money.

Automobile industry
 Legal factors

 Legal provisions relating to safety measures.

 Indian government auto policy aimed at promoting an
integrated, phased and conductive growth of the Indian
automobile industry.
 Comprehensive labor laws and regulation e.g. working hours,
wages, holidays, strikes, lockout, layoff, retrenchment, etc.

Automobile industry
 Strengths for auto. industry

 Automobile industry is an established and an evergreen

industry.
 Indian companies are the best cost innovators.
 India is the strongest player in the small car segment of the
global automobile market.

Automobile industry
 Weakness for auto. industry

 Indian is lacking in proper infrastructure.

 This is slowing the pace of growth of auto industry.
 Companies are not improving after sale services.

Automobile industry
 Opportunities for auto. industry

 More realistic scenario will emerge for technologies using

Hydrogen as automotive fuel.
 India is a developing country so many MNC¶s coming here.
 Increasing per capita income .
 India¶s major part of population is of middle class so it would
be grater market for automobile.

Automobile industry
 Threats for auto. industry

 Companies not focusing on R & D are under great risk

 There is a cut throat competition in automobile industry.
 High competition from foreign players.
 Lack of technology for Indian companies

Automobile industry
 Course of action

 Increasing investment in R&D activities.

 As fuel price going high in the country co. will try to devt.
Automobiles which cause more mileage per k.m.
 Product differentiation strategy should be used.

Automobile industry